×The Midwest Rock Festival was a music festival

Music festival

A music festival is a festival oriented towards music that is sometimes presented with a theme such as musical genre, nationality or locality of musicians, or holiday. They are commonly held outdoors, and are often inclusive of other attractions such as food and merchandise vending machines,...

 held at the State Fair Park

Wisconsin State Fair Park

The Wisconsin State Fair Park is a fairgrounds and exhibition center in the Milwaukee suburb of West Allis, Wisconsin, USA. It has been the location of the Wisconsin State Fair since 1892. It also hosts other venues such as the Milwaukee Mile, the oldest continuously operating motor speedway in...

 in Milwaukee, Wisconsin

Milwaukee, Wisconsin

Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...

  on the 25th-July 27, 1969.

The festival featured Led Zeppelin

Led Zeppelin

Led Zeppelin were an English rock band, active in the late 1960s and throughout the 1970s. Formed in 1968, they consisted of guitarist Jimmy Page, singer Robert Plant, bassist/keyboardist John Paul Jones, and drummer John Bonham...

, Buffy Sainte-Marie

Buffy Sainte-Marie

Buffy Sainte-Marie, OC is a Canadian Cree singer-songwriter, musician, composer, visual artist, educator, pacifist, and social activist. Throughout her career in all of these areas, her work has focused on issues of Indigenous peoples of the Americas. Her singing and writing repertoire includes...

, The First Edition

The First Edition

The First Edition was a country music/rock band. Its stalwart members being Kenny Rogers , Mickey Jones and Terry Williams...

, Sweetwater

Sweetwater (band)

Sweetwater was a rock band originally from Los Angeles. They were the act scheduled to play first at the Woodstock Festival in 1969, although due to problems within the band, solo folksinger Richie Havens became the first performer...

, Pacific Gas & Electric

Pacific Gas & Electric (band)

Pacific Gas & Electric was an American blues rock band in the late 1960s and early 1970s, led by singer Charlie Allen. Their biggest hit was "Are You Ready?"-Career:...

, SRC

SRC (band)

The SRC was a Detroit-based rock band from the late 1960s. From 1966 to 1972, they were a staple at many Detroit rock venues, such as the Grande Ballroom.-The early years:...

 and Shag

The Shag

The Shag - originally known as The Shags, and later simply as Shag - were an American garage and psychedelic rock band in the 1960s, best known for their 1967 single "Stop and Listen"...

 (July 25); Blind Faith

Blind Faith

Blind Faith were an English blues-rock band that consisted of Eric Clapton, Ginger Baker, Steve Winwood and Ric Grech. The band, which was one of the first "super-groups", released their only album, Blind Faith, in August 1969...

, Delaney and Bonnie and Friends, Shag, Taste

Taste (band)

Taste was an Irish rock and blues band formed in 1966 that gained fame in large part because of their unique style, and the talent and charisma of the band's founder, songwriter and musician Rory Gallagher...

, MC5

MC5

The MC5 is an American rock band formed in Lincoln Park, Michigan and originally active from 1964 to 1972. The original band line-up consisted of vocalist Rob Tyner, guitarists Wayne Kramer and Fred "Sonic" Smith, bassist Michael Davis, and drummer Dennis Thompson...

 and SRC

SRC (band)

The SRC was a Detroit-based rock band from the late 1960s. From 1966 to 1972, they were a staple at many Detroit rock venues, such as the Grande Ballroom.-The early years:...

 (July 26); and Jeff Beck

Jeff Beck

Geoffrey Arnold "Jeff" Beck is an English rock guitarist. He is one of three noted guitarists to have played with The Yardbirds...

, Johnny Winter

Johnny Winter

John Dawson "Johnny" Winter III is an American blues guitarist, singer, and producer. Best known for his late 1960s and 1970s high-energy blues-rock albums and live performances, Winter also produced three Grammy Award-winning albums for blues legend Muddy Waters...

, Joe Cocker

Joe Cocker

John Robert "Joe" Cocker, OBE is an English rock and blues musician, composer and actor, who came to popularity in the 1960s, and is most known for his gritty voice, his idiosyncratic arm movements while performing, and his cover versions of popular songs, particularly those of The Beatles...

 and the Grease Band, Jethro Tull

Jethro Tull (band)

Jethro Tull are a British rock group formed in 1967. Their music is characterised by the vocals, acoustic guitar, and flute playing of Ian Anderson, who has led the band since its founding, and the guitar work of Martin Barre, who has been with the band since 1969.Initially playing blues rock with...

, Bob Seger System, Jim Schwall Blues Period

Jim Schwall

Jim Schwall is an American musician, singer-songwriter, and photographer. He is best known as a co-founder and member of the Siegel-Schwall Band.-Musical career:...

, MC5, Zephyr

Zephyr (band)

Zephyr was a blues-based hard rock band formed in 1969 in Boulder, Colorado by guitarist Tommy Bolin, keyboardist John Faris, David Givens on bass guitar, Robbie Chamberlin on drums and Candy Givens on vocals. Although the charismatic performances by Candy Givens were originally the focal point for...

, Shag, Litter and SRC (July 27).

The show had a flatbed trailer as a stage set on the field in front of the racetrack grandstand.