Michael Pagnotta is a veteran entertainment publicist, music supervisor and artist manager.

He is perhaps best known as the former longtime spokesman and media advisor to Mary-Kate and Ashley Olsen

Mary-Kate and Ashley Olsen

Mary-Kate Olsen and Ashley Fuller Olsen are American actresses and entrepreneurs.Both have appeared in television and films since infancy. Since then, they have continued their celebrity through numerous television programs, films, interviews, as well as commercial endorsements...

, the mary-kateandashley brand and their company, Dualstar Entertainment Group. His exclusive representation of the Olsens and their various business endeavors lasted for the better part of thirteen years, from 1993 until January, 2006 when Pagnotta and Dualstar parted ways. He has been widely quoted on teen and preteen marketing and media issues.

Pagnotta founded Reach Media Relations, Inc., a New York City- based media and marketing firm, in November 1990, following brief stints at The Peter Max

Peter Max

Peter Max is a German-born Jewish American artist. At first, works in this style appeared on posters and were seen on the walls of college dorms all across America. Max then became fascinated with new printing techniques that allowed for four-color reproduction on product merchandise...

 Studio, Rogers & Cowan

Rogers & Cowan

Rogers & Cowan is a global public relations agency based in Los Angeles, with offices in New York City, Nashville and London. The agency is a part of the Interpublic Group of Companies NYSE:IPG.-Entertainment PR:...

 and Straight Arrow Publishing

Straight Arrow Press

Straight Arrow Press is a publishing company that publishes the periodicals Us Weekly and Rolling Stone....

. His clients have included many of the best known alternative, rock and pop artists of the past three decades including Prince

Prince (musician)

Prince Rogers Nelson , often known simply as Prince, is an American singer, songwriter, musician, and actor. Prince has produced ten platinum albums and thirty Top 40 singles during his career. Prince founded his own recording studio and label; writing, self-producing and playing most, or all, of...

, George Michael

George Michael

George Michael is a British musician, singer, songwriter and record producer who rose to fame in the 1980s when he formed the pop duo Wham! with his school friend, Andrew Ridgeley...

, The Rolling Stones

The Rolling Stones

The Rolling Stones are an English rock band, formed in London in April 1962 by Brian Jones , Ian Stewart , Mick Jagger , and Keith Richards . Bassist Bill Wyman and drummer Charlie Watts completed the early line-up...

, David Bowie’s Tin Machine, The Beach Boys

The Beach Boys

The Beach Boys are an American rock band, formed in 1961 in Hawthorne, California. The group was initially composed of brothers Brian, Dennis and Carl Wilson, their cousin Mike Love, and friend Al Jardine. Managed by the Wilsons' father Murry, The Beach Boys signed to Capitol Records in 1962...

, Moody Blues, Depeche Mode

Depeche Mode

Depeche Mode are an English electronic music band formed in 1980 in Basildon, Essex. The group's original line-up consisted of Dave Gahan , Martin Gore , Andy Fletcher and Vince Clarke...

, The Cure

The Cure

The Cure are an English rock band formed in Crawley, West Sussex in 1976. The band has experienced several line-up changes, with frontman, vocalist, guitarist and principal songwriter Robert Smith being the only constant member...

, Bush

Bush (band)

Bush are an alternative rock band formed in London in 1992 shortly after vocalist/guitarist Gavin Rossdale and guitarist Nigel Pulsford met in a London nightclub. Realising they shared a love for such diverse artists as the Pixies, Bob Marley, The Jesus Lizard, MC5, Nirvana, Hüsker Dü, and Big...

, Erasure

Erasure

Erasure are an English synthpop duo, consisting of songwriter and keyboardist Vince Clarke and singer Andy Bell. Erasure entered the music scene in 1985 with their debut single "Who Needs Love Like That"...

, Morrissey

Morrissey

Steven Patrick Morrissey , known as Morrissey, is an English singer and lyricist. He rose to prominence in the 1980s as the lyricist and vocalist of the alternative rock band The Smiths. The band was highly successful in the United Kingdom but broke up in 1987, and Morrissey began a solo career,...

, The B-52’s, Paul Westeberg, John Cale

John Cale

John Davies Cale, OBE is a Welsh musician, composer, singer-songwriter and record producer who was a founding member of the experimental rock band The Velvet Underground....

, Donny Osmond

Donny Osmond

Donald Clark "Donny" Osmond is an American singer, musician, actor, dancer, radio personality, and former teen idol. Osmond has also been a talk and game show host, record producer and author. In the mid 1960s, he and four of his elder brothers gained fame as the Osmond Brothers on the long...

, Debbie Gibson, The Three Tenors

The Three Tenors

The Three Tenors is a name given to the Spanish singers Plácido Domingo and José Carreras and the Italian singer Luciano Pavarotti who sang in concert under this banner during the 1990s and early 2000s. The trio began their collaboration with a performance at the ancient Baths of Caracalla, in...

 and Johnny Rotten among many others. The firm’s corporate clients have included Spin Magazine, Sony Music, Mute Records

Mute Records

Mute is an independent record label based in the UK. It was founded in 1978 by Daniel Miller and featured several prominent musical acts on its roster such as Goldfrapp, Depeche Mode, Yazoo, Erasure and Fad Gadget.-Beginnings:...

, RayGun magazine, Parachute Press and many others.

He owned and operated The Spoken Word, a retail spoken word audio store in New York City’s Tribeca neighborhood, with his business partner Gennaro Coppola from 1995 - 98. The shop carried hard-to-find recordings of poets reading their own work, interviews, historical speeches, stage plays and old time radio broadcasts.

Pagnotta presently manages and advises artists and projects in the music industry including synth-pop legends Erasure

Erasure

Erasure are an English synthpop duo, consisting of songwriter and keyboardist Vince Clarke and singer Andy Bell. Erasure entered the music scene in 1985 with their debut single "Who Needs Love Like That"...

, Yaz

Yaz

Yaz is the nickname of:*Carl Yastrzemski, a long-time member of the Boston Red Sox and a current member of the Baseball Hall of FameYaz may also refer to:*Yaz culture*YAZ, the IATA code for Tofino Airport in Tofino, British Columbia, Canada...

, Book Of Love, virtuoso violinist and vocalist Lili Haydn

Lili Haydn

Lili Haydn is a violinist, vocalist, composer, guitarist, and actress. As a child, she pursued a career as an actress; at age eight she discovered the violin and began to focus on classical music. By the time Haydn was fifteen, she had played with the Los Angeles Philharmonic.After graduating from...

, breakout Boston preteen pop act Girl Authority

Girl Authority

Girl Authority is an American pop girl group from Massachusetts.The group consists of nine girls, ranging in ages 11 to 16. The group was established in the summer of 2005 by the group's vocal coach/executive producer Samantha Hammel, Scott Billington and the CEO of Rounder Records John Virant.All...

.

He is married to author/filmmaker Tonya Hurley

Tonya Hurley

Tonya Hurley is an American writer and director in film, television, live performance, interactive media and the New York Times bestselling author of the book series ghostgirl...

. They have one daughter, Isabelle Rose.