MiO is a 0 calorie

Calorie

The calorie is a pre-SI metric unit of energy. It was first defined by Nicolas Clément in 1824 as a unit of heat, entering French and English dictionaries between 1841 and 1867. In most fields its use is archaic, having been replaced by the SI unit of energy, the joule...

 liquid beverage

Drink

A drink, or beverage, is a liquid which is specifically prepared for human consumption. In addition to fulfilling a basic human need, beverages form part of the culture of human society.-Water:...

 mix that offers artificially sweetened beverage options in multiple flavor

Flavor

Flavor or flavour is the sensory impression of a food or other substance, and is determined mainly by the chemical senses of taste and smell. The "trigeminal senses", which detect chemical irritants in the mouth and throat as well as temperature and texture, are also very important to the overall...

s. MiO was originally released by Kraft Foods

Kraft Foods

Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

 in March of 2011. The current motto

Motto

A motto is a phrase meant to formally summarize the general motivation or intention of a social group or organization. A motto may be in any language, but Latin is the most used. The local language is usual in the mottoes of governments...

 is "Make it yours". MiO, when translated from Italian, means "mine".

Products

MiO is available artificially sweetened, and is gluten

Gluten

Gluten is a protein composite found in foods processed from wheat and related grain species, including barley and rye...

 and calorie free. MiO flavors contain zero calories per a serving of 8 fluid ounces. It is sold in multi-serve bottles, with 24 eight ounce servings per bottle. Each bottle contains a single flavor. More of the flavoring can be squirted in producing a stronger flavor, hence the motto "Make it yours". All current varieties contain no calories, fat, sodium, carbohydrates, caffeine, sugars, and protein. MiO does contain propylene glycol

Propylene glycol

Propylene glycol, also called 1,2-propanediol or propane-1,2-diol, is an organic compound with formula C3H8O2 or HO-CH2-CHOH-CH3...

 and artificial flavors.

MiO flavors currently include:

• Berry Pomegranate
• Fruit Punch
• Mango Peach
• Peach Tea
• Sweet Tea
• Strawberry Watermelon

Advertising

MiO is advertised by The Second City

The Second City

The Second City is a improvisational comedy enterprise which originated in Chicago's Old Town neighborhood.The Second City Theatre opened on December 16, 1959 and has since expanded its presence to several other cities, including Toronto and Los Angeles...

character Sassy Gay Friend, who creates videos in which he shows female characters and passers-by how MiO lets them take control of their lives and their drinks.

MiO also started an advertisment campaign with the slogan Make it Yours, Make it MiO.

External Links

• "MiO Liquid Water Enhancer", KraftBrands.com.
• "MiO", Facebook.com.
• Steve (March 4th, 2011). "MiO Liquid Water Enhancer", DrinkWhat.com.
• Marvo (April 8, 2011). "REVIEW: MiO Liquid Water Enhancer (Berry Pomegranate, Fruit Punch, Mango Peach, Peach Tea, Strawberry Watermelon & Sweet Tea)", TheImpulsiveBuy.com.