MiMedia is a cloud-based

Cloud storage

Cloud storage is a model of networked online storage where data is stored on virtualized pools of storage which are generally hosted by third parties. Hosting companies operate large data centers; and people who require their data to be hosted buy or lease storage capacity from them and use it for...

 online backup service

Remote backup service

A remote, online, or managed backup service is a service that provides users with a system for the backup and storage of computer files. Online backup providers are companies that provide this type of service to end users ....

. It was launched in 2010 by technology startup company

Startup company

A startup company or startup is a company with a limited operating history. These companies, generally newly created, are in a phase of development and research for markets...

 MiMedia, LLC, based in Port Chester, New York

Port Chester, New York

Port Chester is a village in Westchester County, New York, United States. The village is part of the town of Rye. As of the 2010 census, Port Chester had a population of 28,967...

. MiMedia is similar to a number of other backup services, such as Mozy

Mozy

Mozy is an online backup service for both Windows and Mac users. The cloud service allows users to back up data continuously, manually or schedule updates. Mozy is known for offering backup storage space for home and business users. In 2011, they changed to their current tiered pricing model...

, Carbonite

Carbonite (online backup)

Carbonite is an online backup service, available to Windows and Mac users, that backs up documents, e-mails, music, photos, and settings. It is named after carbonite, the fictional substance used to freeze Han Solo in Star Wars: The Empire Strikes Back. The generic purple color used on the...

, and Dropbox.

As well as traditional file uploads, MiMedia allows users to back-up files using physical media via a 'Shuttle Drive'. This is a portable hard drive that is mailed to users as part of the subscription cost. Once returned the files are then transferred to MiMedia's servers directly, avoiding potential bottlenecks arising from typically low upload speeds on broadband connections. Files can then be accessed, and streamed with no downloads needed, from any internet-enabled device.

In 2011, MiMedia announced partnerships with BlueTunes and DiJiFi that allow customers from both sites to back up their respective music files and digital photographs to a MiMedia account. In May, MiMedia unveiled a new pricing plan, by which users can get up to 7GB of storage space for free