Mercedes-Benz India
Encyclopedia

History

Daimler entered the Indian market and set up Mercedes-Benz India Ltd in 1994. The company was later renamed DaimlerChrysler India Private Ltd after the merger of parent company Daimler with Chrysler
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....

. After DaimlerChrysler
DaimlerChrysler
Daimler AG is a German car corporation. By unit sales, it is the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world. In addition to automobiles, Daimler manufactures buses and provides financial services through its Daimler Financial Services arm...

 sold off most of its equity interests in Chrysler
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....

 in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again.

Mercedes-Benz India is a 100%-owned subsidiary of Daimler AG. The company is based in Pune
Pune
Pune , is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats. Once the centre of power of the Maratha Empire, it is situated 560 metres above sea level on the Deccan plateau at the confluence of the Mula ...

.
Mercedes-Benz reached the top 100 most trusted brands of India published by The Brand Trust Report
The Brand Trust Report
The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...

 and also won the Best Brand Award by Auto India Best Brand Awards 2011.

Manufacturing facilities

Daimler has a commercial vehicle plant outside of Chennai
Chennai
Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...

 which it is currently upgrading with an investment of 700 million Euros. The passenger cars manufacturing plant is located in Pune
Pune
Pune , is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats. Once the centre of power of the Maratha Empire, it is situated 560 metres above sea level on the Deccan plateau at the confluence of the Mula ...

.

Models

The C-Class and E-Class are assembled locally while others are fully imported from Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

.

Manufactured/assembled locally

  • Mercedes-Benz C-Class
    Mercedes-Benz C-Class
    The Mercedes-Benz C-Class is a compact executive car produced by the Mercedes-Benz division of Daimler AG. First introduced in 1993 as a replacement for the 190 range , the C-Class was the smallest model in the marque's lineup until the 1997 arrival of the A-Class...

     (Sedan only)
  • Mercedes-Benz E-Class
    Mercedes-Benz E-Class
    The Mercedes-Benz E-Class is a range of executive-size cars manufactured by Mercedes-Benz in various engine and body configurations. The E initially stood for Einspritzmotor, ; a new feature in volume production vehicles at the time that the E-Class first appeared, with the E as a suffix to the...

     (Sedan, Coupe, and Cabrio)
  • Mercedes-Benz S-Class
    Mercedes-Benz S-Class
    The Mercedes-Benz S-Class is a series of luxury sedans produced by Mercedes-Benz, a division of Daimler AG. The classification was officially introduced in 1972 with the W116 S-Class, which succeeded previous Mercedes-Benz models dating to the mid-1950s...


Imported

  • Mercedes-Benz CL-Class
    Mercedes-Benz CL-Class
    The Mercedes-Benz CL-Class is a luxury coupé automobile produced by the German automaker Mercedes-Benz. The name CL stands for the German Comfort Leicht ....

  • Mercedes-Benz CLS-Class
    Mercedes-Benz CLS-Class
    The Mercedes-Benz CLS is an executive-size sedan originally launched in 2004 and based on the W211 E-Class platform and was internally designated as the C219...

  • Mercedes-Benz GL-Class
    Mercedes-Benz GL-Class
    The Mercedes-Benz GL-Class is a full-size crossover SUV built by the German carmaker Mercedes-Benz since 2006. The GL-Class debuted at the 2006 North American International Auto Show. The car was designed for the American market, which is shown by its large size, making it the only similarly sized...

  • Mercedes-Benz M-Class
    Mercedes-Benz M-Class
    The Mercedes-Benz M-Class is a luxury mid-size sport utility vehicle , first offered in 1997 as a 1998 model, and built by the German automaker Mercedes-Benz. Gradually, the M-Class became a sales success in the United States and Mexico. In terms of size, it is slotted in between the smaller...

  • Mercedes-Benz R-Class
    Mercedes-Benz R-Class
    The R-Class is a multi-purpose vehicle offered by Daimler AG in 2006 model year under the Mercedes-Benz brand. It is the first full-sized multi-purpose vehicle ever produced by Mercedes-Benz...

  • Mercedes-Benz S-Class
    Mercedes-Benz S-Class
    The Mercedes-Benz S-Class is a series of luxury sedans produced by Mercedes-Benz, a division of Daimler AG. The classification was officially introduced in 1972 with the W116 S-Class, which succeeded previous Mercedes-Benz models dating to the mid-1950s...

  • Mercedes-Benz SL-Class
    Mercedes-Benz SL-Class
    The Mercedes-Benz SL is a grand tourer manufactured by Mercedes since 1954. The designation SL derives from the German Sport Leicht, or Sport Lightweight — and was first applied to the 300SL 'Gullwing' named also after its gullwing or upward-opening doors.The term SL-Class refers to the...

  • Mercedes-Benz SLK-Class
    Mercedes-Benz SLK-Class
    The SLK is a compact roadster manufactured by Mercedes-Benz in three generations; R170 launched in 1996, the R171 in 2004 and R172 in 2011....

  • Mercedes-Benz G-Class
    Mercedes-Benz G-Class
    The original 460-series Geländewagen went on sale for civilian buyers in 1979, after having debuted in February of that year. It was offered with two wheelbases, a short wheelbase of 2,400 mm and a long one of 2,850 mm. One could choose between three body styles: A two-door short...

  • Mercedes-Benz SLS AMG

Sales and service network

Mercedes-Benz India currently has 22 dealerships across 17 cities in 11 states and 2 Union Territories and Service Stations in 32 cites in 16 States and 2 Union Territories of India.

Sales performance

Mercedes-Benz India recorded sales of 5819 vehicles in 2010 compared to 3250 vehicles sold in 2009 with a sales growth of over 80%.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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