Merc Clothing
Encyclopedia
Merc Clothing is a British
based clothing company, which specialises in the production of shirts, suits, parka
s, harrington jacket
s shoes and accessories, for both men and women's wear, (with the primary focus being on the former). Although the brand was originally based around and tailored to suit the Mod style, they have adapted to incorporate a wider clientele, whilst retaining their unique and distinctive identity. They also carry a more casual range of jeans and T-shirts and in common with several other brands, occasionally feature the Royal Air Force
roundel
which is often called the mod target, on several of their designs. Merc Clothing has always been, and remains to this day, a privately owned company.
in 1967, and with a presence on Carnaby Street
since that day, Merc Clothing came about to fill a demand for a specific look in 1960s England. Originally they also stocked brands such as Fred Perry, Farrah and Lonsdale as well as their own merchandise, only later dropping these brands to exclusively sell Merc products. Since then, Merc has continued to grow and gather recognition, and is now recognised as a global brand, sending goods to every continent.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
based clothing company, which specialises in the production of shirts, suits, parka
Anorak
An anorak or parka is a type of heavy jacket with a hood, often lined with fur or fake fur, so as to protect the face from a combination of freezing temperatures and wind...
s, harrington jacket
Harrington jacket
A Harrington jacket is a lightweight waist-length jacket, made of cotton, polyester, wool or suede — usually with traditionally Fraser tartan or check-patterned lining....
s shoes and accessories, for both men and women's wear, (with the primary focus being on the former). Although the brand was originally based around and tailored to suit the Mod style, they have adapted to incorporate a wider clientele, whilst retaining their unique and distinctive identity. They also carry a more casual range of jeans and T-shirts and in common with several other brands, occasionally feature the Royal Air Force
Royal Air Force
The Royal Air Force is the aerial warfare service branch of the British Armed Forces. Formed on 1 April 1918, it is the oldest independent air force in the world...
roundel
Roundel
A roundel in heraldry is a disc; the term is also commonly used to refer to a type of national insignia used on military aircraft, generally circular in shape and usually comprising concentric rings of different colours.-Heraldry:...
which is often called the mod target, on several of their designs. Merc Clothing has always been, and remains to this day, a privately owned company.
History
Founded by Javid Alavi in LondonLondon
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
in 1967, and with a presence on Carnaby Street
Carnaby Street
Carnaby Street is a pedestrianised shopping street in London, United Kingdom, located in the Soho district, near Oxford Street and Regent Street. It is home to numerous fashion and lifestyle retailers, including a large number of independent fashion boutiques...
since that day, Merc Clothing came about to fill a demand for a specific look in 1960s England. Originally they also stocked brands such as Fred Perry, Farrah and Lonsdale as well as their own merchandise, only later dropping these brands to exclusively sell Merc products. Since then, Merc has continued to grow and gather recognition, and is now recognised as a global brand, sending goods to every continent.