Media consultant
Encyclopedia
A Media Consultant is a term used to describe a marketing
agent or public relations
executive, hired by businesses or political candidates to obtain positive press coverage.
Media Consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ad campaigns designed to plant a desired image in the minds of voters.
It is also used to describe a person or company that enables media organizations develop their businesses. An example where a consultant would be needed is a company that is moving its print business online.
Recently, many consultants have entered the area of social media. A social media consultants' work involves advising clients on developing online media campaigns. These campaigns typically include the use of video, blogs, forums and other features commonly seen on social networking sites.
These consultants also assist companies with managing their online presence on blogs and popular social networking sites such as Facebook, Myspace, Twitter and the like.
Increasingly, the more engaged companies are in social media the more valued their brands are.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
agent or public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
executive, hired by businesses or political candidates to obtain positive press coverage.
Media Consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ad campaigns designed to plant a desired image in the minds of voters.
It is also used to describe a person or company that enables media organizations develop their businesses. An example where a consultant would be needed is a company that is moving its print business online.
Recently, many consultants have entered the area of social media. A social media consultants' work involves advising clients on developing online media campaigns. These campaigns typically include the use of video, blogs, forums and other features commonly seen on social networking sites.
These consultants also assist companies with managing their online presence on blogs and popular social networking sites such as Facebook, Myspace, Twitter and the like.
Increasingly, the more engaged companies are in social media the more valued their brands are.