OneRiot is an advertising network for the realtime, social web. The company partners with brands and media companies to reach millions of users across Twitter apps, mobile apps, social networks and content discovery sites. OneRiot is a privately held company headquartered in Boulder, Colorado

Boulder, Colorado

Boulder is the county seat and most populous city of Boulder County and the 11th most populous city in the U.S. state of Colorado. Boulder is located at the base of the foothills of the Rocky Mountains at an elevation of...

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OneRiot’s network partners show OneRiot ads to their users. Partners include Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 apps like Ubertwitter, Echofon and Seesmic

Seesmic

Seesmic is a suite of freeware web, mobile, and desktop applications which allow users to simultaneously manage user accounts for multiple social networks, such as Facebook and Twitter....

; media sharing sites like yfrog

Yfrog

yfrog is an image hosting service run by ImageShack. It has many things in common with ImageShack, and is designed primarily to allow users to share their photographs and videos as links on the Twitter microblogging platform.-History and features:...

, TwitGoo and TwitVid; popular realtime discovery services like Kosmix

Kosmix

Kosmix was an American privately held company in Mountain View, California. Their website earned revenue from advertising related to its categorization engine. The engine organizes the Internet into topic pages allowing users to explore the Web by topic, "presenting a dashboard of relevant videos,...

 and Topsy; and a host of handpicked publisher sites like JPG Magazine

JPG (magazine)

JPG is a magazine, published 4 times a year by 8020 Publishing, which focuses on photography. The content of JPG is user-created and submitted via the magazine's website. When photos are submitted to the website, they are voted on by members of the site's community for inclusion in the next issue...

. Campaigns on the OneRiot network include those from Stella Artois

Stella Artois

Stella Artois is a 5% ABV lager brewed in Leuven, Belgium since 1926. In the UK, Canada and New Zealand a 4% ABV version is also available.-Production:...

, Dr Martens

Dr. Martens

Dr. Martens is a traditional British footwear brand, which also makes a range of accessories – shoe care products, clothing, luggage, etc. In addition to Dr. Martens, they are known as Doctor Martens, Doc Martens, Docs or DMs...

, Sony Pictures

Sony Pictures Entertainment

Sony Pictures Entertainment, Inc. is the television and film production/distribution unit of Japanese multinational technology and media conglomerate Sony...

, AOL

AOL

AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

, and Time Inc.

Time Inc.

Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time...

Leveraging the company's Trending Topics Engine alongside OneRiot's realtime indexing and ranking capabilities, they match advertiser content to trends as they emerge across the social web. The technology behind the advertising network then automatically constructs relevant ad creative on-the-fly to deliver a message that resonates with the realtime web audience. As a result, advertisers don't need to keep up with trends to generate new ad content or buy new keywords. The company claims this to be a major advantage to their advertising platform.

OneRiot was launched in November 2008 as a realtime search engine. The company's advertising network was introduced to market in September 2009 and wad made available by January 2010. Previously, OneRiot marketed the service as a browser extension

Browser extension

A browser extension is a computer program that extends the functionality of a web browser in some way. Depending on the browser and the version, the term may be distinct from similar terms such as plug-in or add-on. Mozilla Firefox was designed with the idea of being a small and simple web browser,...

 called Me.dium that allowed users to socially browse the web and communicate with others in real-time.

The company is funded by Spark Capital, Appian Ventures, Commonwealth Capital Ventures, Brad Feld, and former CEO and current Chairman Kimbal Musk

Kimbal Musk

Kimbal Musk is an entrepreneur who has helped found, advise and invest in several software and technology companies. He is the owner of The Kitchen restaurant in Boulder, Colorado...

, and Elon Musk

Elon Musk

Elon Musk is an American engineer and entrepreneur heritage best known for co-founding PayPal, SpaceX and Tesla Motors. He is currently the CEO and CTO of SpaceX, CEO and Product Architect of Tesla Motors and Chairman of SolarCity...

. The company currently has 28 employees.

In September 2011, the key assets of OneRiot were acquired by @WalmartLabs. Members of the OneRiot leadership team have relocated to California.

Awards & recognitions

In 2009, OneRiot Blog captures Finalist spot in SXSW

South by Southwest

South by Southwest is an Austin, Texas based company dedicated to planning conferences, trade shows, festivals and other events. Their current roster of annual events include: SXSW Music, SXSW Film, SXSW Interactive, SXSWedu, and SXSWeco and take place every spring in Austin, Texas, United States...

 Web Awards.

That same year, OneRiot was mentioned in TechCrunch

TechCrunch

TechCrunch is a web publication that offers technology news and analysis, as well as profiling of startup companies, products, and websites. It was founded by Michael Arrington in 2005, and was first published on June 11, 2005....

 and the Gadgetwise Blog in The New York Times

The New York Times

The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

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