Maybach
Overview
 

Maybach-Motorenbau GmbH (ˈmaɪbax) is a German luxury car manufacturer. It was founded in 1909 by Wilhelm Maybach
Wilhelm Maybach
Wilhelm Maybach was an early German engine designer and industrialist. During the 1890s he was hailed in France, then the world centre for car production, as the "King of constructors"....

 and his son. The company was originally a subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...

 of Luftschiffbau Zeppelin
Luftschiffbau Zeppelin
Luftschiffbau Zeppelin GmbH is a German company which, during the early 20th century, was a leader in the design and manufacture of rigid airships, specifically of the Zeppelin type. The company was founded by Count Ferdinand von Zeppelin...

 GmbH
and was itself known as Luftfahrzeug-Motorenbau GmbH until 1912.

Today, the ultra-luxury car brand is owned by Daimler AG and based in Stuttgart
Stuttgart
Stuttgart is the capital of the state of Baden-Württemberg in southern Germany. The sixth-largest city in Germany, Stuttgart has a population of 600,038 while the metropolitan area has a population of 5.3 million ....

. Tognum
Tognum
Tognum AG is the name of a German industrial concern, formed when private equity fund EQT IV acquired several divisions of DaimlerChrysler. All units are to assume the corporate brand, but will otherwise operate independently....

 AG based in Friedrichshafen
Friedrichshafen
This article is about a German town. For the Danish town, see Frederikshavn, and for the Finnish town, see Fredrikshamn .Friedrichshafen is a university city on the northern side of Lake Constance in Southern Germany, near the borders with Switzerland and Austria.It is the district capital of the...

 manufactures the commercial Maybach diesel engines under the MTU brand through its subsidiary MTU Friedrichshafen
MTU Friedrichshafen
MTU Friedrichshafen GmbH is a manufacturer of commercial internal combustion engines founded by Wilhelm Maybach and his son Karl Maybach in 1909...

 GmbH.

Daimler announced in November 2011 that Maybach will cease to be a brand by 2013.
Maybach has historic roots through the involvement of Wilhelm Maybach, who was the technical director of the Daimler-Motoren-Gesellschaft (DMG) until he left in 1907.
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Encyclopedia

Maybach-Motorenbau GmbH (ˈmaɪbax) is a German luxury car manufacturer. It was founded in 1909 by Wilhelm Maybach
Wilhelm Maybach
Wilhelm Maybach was an early German engine designer and industrialist. During the 1890s he was hailed in France, then the world centre for car production, as the "King of constructors"....

 and his son. The company was originally a subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...

 of Luftschiffbau Zeppelin
Luftschiffbau Zeppelin
Luftschiffbau Zeppelin GmbH is a German company which, during the early 20th century, was a leader in the design and manufacture of rigid airships, specifically of the Zeppelin type. The company was founded by Count Ferdinand von Zeppelin...

 GmbH
and was itself known as Luftfahrzeug-Motorenbau GmbH until 1912.

Today, the ultra-luxury car brand is owned by Daimler AG and based in Stuttgart
Stuttgart
Stuttgart is the capital of the state of Baden-Württemberg in southern Germany. The sixth-largest city in Germany, Stuttgart has a population of 600,038 while the metropolitan area has a population of 5.3 million ....

. Tognum
Tognum
Tognum AG is the name of a German industrial concern, formed when private equity fund EQT IV acquired several divisions of DaimlerChrysler. All units are to assume the corporate brand, but will otherwise operate independently....

 AG based in Friedrichshafen
Friedrichshafen
This article is about a German town. For the Danish town, see Frederikshavn, and for the Finnish town, see Fredrikshamn .Friedrichshafen is a university city on the northern side of Lake Constance in Southern Germany, near the borders with Switzerland and Austria.It is the district capital of the...

 manufactures the commercial Maybach diesel engines under the MTU brand through its subsidiary MTU Friedrichshafen
MTU Friedrichshafen
MTU Friedrichshafen GmbH is a manufacturer of commercial internal combustion engines founded by Wilhelm Maybach and his son Karl Maybach in 1909...

 GmbH.

Daimler announced in November 2011 that Maybach will cease to be a brand by 2013.

1909–1940: Early history

Maybach has historic roots through the involvement of Wilhelm Maybach, who was the technical director of the Daimler-Motoren-Gesellschaft (DMG) until he left in 1907. On 23 March 1909 he founded the new company, Luftfahrzeug-Motorenbau GmbH (literally "Aircraft Engine Building Company"), with his son Karl Maybach as director. In 1912 they renamed it to Maybach-Motorenbau GmbH ("Maybach Engine Construction Company"). The company originally developed and manufactured diesel and petrol engines for Zeppelin
Zeppelin
A Zeppelin is a type of rigid airship pioneered by the German Count Ferdinand von Zeppelin in the early 20th century. It was based on designs he had outlined in 1874 and detailed in 1893. His plans were reviewed by committee in 1894 and patented in the United States on 14 March 1899...

s, and then rail cars. The Maybach Mb.IVa
Maybach Mb.IVa
-Further reading:* Germany's giant aircraft of WWI the R-Planes...

 was used in aircraft and airships of World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

.

The company first built an experimental car in 1919, with the first production model introduced two years later at the Berlin Motor Show. Between 1921 and 1940, the company produced various classic opulent vehicles. The company also continued to build heavy duty diesel engines for marine and rail purposes. During the second world war, Maybach produced the engines for Nazi Germany's medium and heavy tanks.

After WW II the factory performed some repair work, but automotive production was never restarted, and some 20 years later, the company was renamed MTU Friedrichshafen
MTU Friedrichshafen
MTU Friedrichshafen GmbH is a manufacturer of commercial internal combustion engines founded by Wilhelm Maybach and his son Karl Maybach in 1909...

. Daimler-Benz
Daimler-Benz
Daimler-Benz AG was a German manufacturer of automobiles, motor vehicles, and internal combustion engines; founded in 1926. An Agreement of Mutual Interest - which was valid until year 2000 - was signed on 1 May 1924 between Karl Benz's Benz & Cie., and Daimler Motoren Gesellschaft, which had...

 purchased the company in 1960.

1997–2013: revival

In 1997, Mercedes-Benz presented at the Tokyo Motorshow a luxury concept car under the name Mercedes-Benz Maybach (V12, 5987 cc, 550 hp). Mercedes-Benz decided to develop and market the car under the sole brand name of Maybach, as parent Daimler wanted an ultra-luxury marque to compete with Rolls-Royce
Rolls-Royce Motor Cars
Rolls-Royce Motor Cars is a British manufacturer of luxury automobiles based at the Goodwood plant in West Sussex, England. It is the current producer of Rolls-Royce branded automobiles, whose historical production dates back to 1904. The factory is located across from the historic Goodwood Circuit...

 and Bentley
Bentley
Bentley Motors Limited is a British manufacturer of automobiles founded on 18 January 1919 by Walter Owen Bentley known as W.O. Bentley or just "W O". Bentley had been previously known for his range of rotary aero-engines in World War I, the most famous being the Bentley BR1 as used in later...

, which recently came under the ownership of Daimler's domestic rivals BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

 and Volkswagen Group
Volkswagen Group
Volkswagen Group is a German multinational automobile manufacturing group. , Volkswagen was ranked as the world’s third largest motor vehicle manufacturer and Europe's largest....

. Maybach was therefore revived as a brand in the early 2000s. The company offered various options for customers to personalise their vehicles, and provides various equipment combinations.
Production of the new model commenced in two sizes — the Maybach 57 and the Maybach 62
Maybach 57 and 62
The Maybach 57 and 62 were the first automobile models of the Maybach brand since the brand's revival by DaimlerChrysler AG . They are derived from the Mercedes-Benz Maybach concept car presented at the 1997 Tokyo Motor Show...

. The numbers are equal to the lengths of the automobiles in decimetres. In 2005, the new 57S was added, sporting a 6.0L V12 bi-turbo engine, producing 604 bhp and 737 lbft of torque, and featuring various cosmetic touches.

To promote the new Maybach line, Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...

 has tapped public figures to act as brand ambassador
Brand ambassador
A Brand Ambassador is a person employed by a company to be the sales rep and physical representative of the company with respect to sales and marketing. The Brand Ambassador is meant to embody the corporate image in appearance, demeanor, values, and ethics....

s, including Maybach heir Ulrich Schmid-Maybach
Ulrich Schmid-Maybach
Ulrich Schmid-Maybach is a philanthropist, real estate developer, and entrepreneur. He is the great-grandson and grandson of Wilhelm and Karl Maybach, respectively. When Daimler AG re-launched the Maybach brand of ultra-luxury automobiles, Schmid-Maybach was named brand ambassador...

 and golfer Nick Faldo
Nick Faldo
Sir Nicholas Alexander "Nick" Faldo, MBE is an English professional golfer on the European Tour who now mainly works as an on air golf analyst. Over his career, he has won six majors: three Open Championships and three Masters. He was ranked the World No...

.
The base price of a 2009 Maybach 57 was $344,000; the Maybach 57 S, $381,000; the Maybach 62, $394,000; the Maybach 62 S, $430,000, and the Maybach Landaulet semi convertible costs just over 1 million. The Maybach 57 Zeppelin is priced at €406,000 ($580,000) and the 62 Zeppelin at €473,200 ($677,000).

Initially, Daimler-Chrysler predicted annual sales of 2,000 global units with 50% coming from the United States; however, such lofty sales expectations never materialized. In 2007 Mercedes bought back 29 US dealers, reducing the total from 71 to 42.

2013 cessation

With less than stellar sales expectations and heavy impact of 2008 financial crises, Daimler AG undertook a review of the whole Maybach division. These included talks with Aston Martin
Aston Martin
Aston Martin Lagonda Limited is a British manufacturer of luxury sports cars, based in Gaydon, Warwickshire. The company name is derived from the name of one of the company's founders, Lionel Martin, and from the Aston Hill speed hillclimb near Aston Clinton in Buckinghamshire...

 to engineer and style the next generation of Maybach models along with the next generation of Lagonda
Lagonda
Lagonda is a British luxury car marque, founded as a company in 1906 in Staines, Middlesex by a former opera singer from Ohio, but of Scottish ancestry, named Wilbur Gunn . He named the company after a river near the town of his birth, Springfield, Ohio, United States...

 models. According to Automotive News, only 44 Maybachs have been sold in the U.S. up to October 2011 year to date.

However, on 25 November 2011, Daimler announced that sales of all Maybach models and the brand would cease in 2013.

The line will be replaced by Mercedes-Benz S-Class Pullman models. An executive told a Frankfurt newspaper that: "(Daimler) came to the conclusion that the sales chances for the Mercedes brand were better than that of Maybach."

One suggestion for Maybach's struggles was that parent Daimler had failed to differentiate it from its Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...

 brand. While all three ultra-luxury marques share platforms and engines with other luxury brands from their parent auto company, Maybachs are built alongside the Mercedes-Benz S-Class
Mercedes-Benz S-Class
The Mercedes-Benz S-Class is a series of luxury sedans produced by Mercedes-Benz, a division of Daimler AG. The classification was officially introduced in 1972 with the W116 S-Class, which succeeded previous Mercedes-Benz models dating to the mid-1950s...

 flagship sedan, whereas Rolls-Royce
Rolls-Royce Motor Cars
Rolls-Royce Motor Cars is a British manufacturer of luxury automobiles based at the Goodwood plant in West Sussex, England. It is the current producer of Rolls-Royce branded automobiles, whose historical production dates back to 1904. The factory is located across from the historic Goodwood Circuit...

 and Bentley
Bentley
Bentley Motors Limited is a British manufacturer of automobiles founded on 18 January 1919 by Walter Owen Bentley known as W.O. Bentley or just "W O". Bentley had been previously known for his range of rotary aero-engines in World War I, the most famous being the Bentley BR1 as used in later...

 are assembled in England (separate from the rest of BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

 and Volkswagen Group
Volkswagen Group
Volkswagen Group is a German multinational automobile manufacturing group. , Volkswagen was ranked as the world’s third largest motor vehicle manufacturer and Europe's largest....

's production plants) and thus are regarded as being more "exclusive". Furthermore the Maybach's pedigree was virtually unknown outside of Germany unlike its British rivals which have long enjoyed renown worldwide; indeed the 2006 Rolls-Royce Phantom
Rolls-Royce Phantom
Rolls-Royce has used the Phantom name on luxury cars over the past century:* Rolls-Royce Phantom I, 1925–1931* Rolls-Royce Phantom II, 1929–1936* Rolls-Royce Phantom III, 1936–1939* Rolls-Royce Phantom IV, 1950–1959...

's interior evokes memories of a 1930s car while the Maybach 57S's inside makes no reference to its marque's history.

Pre-war

  • 1919 Maybach W1: Test car based on a BMW chassis
  • 1921 Maybach W3: First Maybach, shown at Berlin
    Berlin
    Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...

     Motor Show. Featured a 70 hp 5.7L inline six.
  • 1926 Maybach W5: 7L
    Litér
    - External links :*...

     inline
    Straight engine
    Usually found in four- and six-cylinder configurations, the straight engine, or inline engine is an internal-combustion engine with all cylinders aligned in one row, with no offset...

     six, 120 hp
  • 1929 Maybach 12: V12
    V engine
    A V engine, or Vee engine is a common configuration for an internal combustion engine. The cylinders and pistons are aligned, in two separate planes or 'banks', so that they appear to be in a "V" when viewed along the axis of the crankshaft...

     precursor to DS7/8
  • 1930 Maybach DSH: Doppel-Sechs-Halbe ("half a twelve cylinder") 1930-37
  • 1930 Maybach DS7 Zeppelin
    Maybach Zeppelin
    The Maybach Zeppelin was the top Maybach model from 1928 to 1934. Named for the company's famous production of zeppelin engines prior to and during World War I, it was an enormous luxury vehicle which weighed approximately 6600 lb.-DS7:...

    : 7L V12, 150 hp
  • 1931 Maybach W6: Same engine as W5, longer wheelbase. 1931-33
  • 1931 Maybach DS8 Zeppelin
    Maybach Zeppelin
    The Maybach Zeppelin was the top Maybach model from 1928 to 1934. Named for the company's famous production of zeppelin engines prior to and during World War I, it was an enormous luxury vehicle which weighed approximately 6600 lb.-DS7:...

    : 8L V12, 200 hp
  • 1934 Maybach W6 DSG: Featuring a twin overdrive transmission system.
  • 1935 Maybach SW35: 3.5L 140 hp I6
  • 1936 Maybach SW38: 3.8L 140 hp I6
  • 1939 Maybach SW42: 4.2L 140 hp I6
  • 1945 Maybach JW61: 3.8L 145 hp I6


W2 were the 5.7L inline six engines built for and ordered by Spyker
Spyker
Spyker was a Dutch car manufacturer, started in 1880 by coachbuilders Jacobus and Hendrik-Jan Spijker, but to be able to market the brand better in foreign countries, in 1903 the 'ij' was changed into 'y'...

. Not all were purchased, and Karl had to build cars featuring the engines to offset costs.

Around 1800 Maybachs were built before WW II.

Post-revival

  • 2002 Maybach 57 and 62
    Maybach 57 and 62
    The Maybach 57 and 62 were the first automobile models of the Maybach brand since the brand's revival by DaimlerChrysler AG . They are derived from the Mercedes-Benz Maybach concept car presented at the 1997 Tokyo Motor Show...

  • 2005 Maybach Exelero
    Maybach Exelero
    The Maybach Exelero is a high-performance sports car designed and built by German luxury car manufacturer Maybach. It was presented in May 2005 in Berlin, Germany. The two-seater with a twin turbo V12 engine is a one-off design built on request for Fulda Tires. Fulda is using this car as a...

     (prototype shown at the IAA in Frankfurt)
  • 2005 Maybach 57S (the S standing for Special rather than Sport)
  • 2006 Maybach 62S
  • 2007 Maybach 62 Landaulet
  • 2009 Maybach 57 Zeppelin and Maybach 62 Zeppelin
  • 2011 Maybach Guard

In popular culture

Rapper Rick Ross
Rick Ross
Rick, Ricky or Richard Ross may also refer to:* Rick Ross , American rapper* Richard J. Ross, a Massachusetts State Senator* Richard Ross , an American photographer...

 has named his record label Maybach Music Group
Maybach Music Group
Maybach Music Group is a record label founded by Rick Ross, currently distributed by Warner Bros. Records, which took over distribution following the expiration of a deal with Def Jam Recordings....

 in reference to the car brand, the label's logo being a variation of the car brand's. Ross also released a single called Maybach Music 2
Maybach Music 2
"Maybach Music 2" is a hip-hop song recorded by American rapper Rick Ross and released as the third single from his third studio album, Deeper Than Rap. The song features Kanye West, T-Pain, and Lil Wayne....

, one version of a track which has appeared in different variations on three of his albums.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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