Maxwell R. Thurman
Encyclopedia
Maxwell Reid Thurman was a U.S. Army general, Vice Chief of Staff of the U.S. Army, and former commander of United States Army Training and Doctrine Command
United States Army Training and Doctrine Command
Established 1 July 1973, the United States Army Training and Doctrine Command is an army command of the United States Army headquartered at Fort Eustis, Virginia. It is charged with overseeing training of Army forces, the development of operational doctrine, and the development and procurement of...

.

He attended North Carolina State University
North Carolina State University
North Carolina State University at Raleigh is a public, coeducational, extensive research university located in Raleigh, North Carolina, United States. Commonly known as NC State, the university is part of the University of North Carolina system and is a land, sea, and space grant institution...

 graduating with a bachelor's degree in chemical engineering (ceramics). While in college he was a member of the Professional Engineering Fraternity Theta Tau
Theta Tau
ΘΤ Fraternity was founded in 1904 by four engineering students at the University of Minnesota in Minneapolis. As defined by the fraternity, the purpose of Theta Tau is to develop and maintain a high standard of professional interest among its members, and to unite them in a strong bond of...

. He was commissioned a second lieutenant of Ordnance from NCSU's ROTC program in 1953 but branch transferred to Field Artillery. His first assignment was with the 11th Airborne Division and in 1958 deployed his Honest John Rocket
MGR-1 Honest John
The MGR-1 Honest John rocket was the first nuclear-capable surface-to-surface rocket in the US arsenal.The first nuclear-authorized guided missile was the MGM-5 Corporal. Designated Artillery Rocket XM31, the first such rocket was tested 29 June 1951 and the first production rounds were delivered...

 platoon to Lebanon. From 1961-63, he served in Vietnam as an Intelligence Officer for I Vietnamese Corps. Following his service in Vietnam, Thurman was selected one of the first non-Academy graduates assigned as a company tactical officer at the United States Military Academy
United States Military Academy
The United States Military Academy at West Point is a four-year coeducational federal service academy located at West Point, New York. The academy sits on scenic high ground overlooking the Hudson River, north of New York City...

. In 1966 he attended the Command and General Staff College
Command and General Staff College
The United States Army Command and General Staff College at Fort Leavenworth, Kansas is a graduate school for United States Army and sister service officers, interagency representatives, and international military officers. The college was established in 1881 by William Tecumseh Sherman as a...

, then returned to Vietnam, in 1967, where he assumed command of the 2d Howitzer Battalion, 35th Artillery Regiment in 1968.

After completing the U.S. Army War College
U.S. Army War College
The United States Army War College is a United States Army school located in Carlisle, Pennsylvania, on the 500 acre campus of the historic Carlisle Barracks...

 in 1970, Thurman held numerous troop and staff assignments before, eventually, assuming command of U.S. Army Recruiting Command in 1979, where he initiated the highly successful "BE ALL YOU CAN BE
Slogans of the United States Army
Slogans of the United States Army changed only rarely in the 20th century, but have been replaced more frequently in the 2000s.-2006 to present:"Army Strong" is the recruiting slogan that is used currently by the United States Army...

" recruiting campaign. From 1981-83 he was Deputy Chief of Staff of the Army, Personnel (DCSPER) and from 1983-87 he was the Vice Chief of Staff of the Army (VCSA).

In 1989 Thurman applied for retirement while serving as Command General, TRADOC. Instead, he was handpicked by President George H. Bush to be Commander-in-Chief, United States Southern Command
United States Southern Command
The United States Southern Command , located in Miami, Florida, is one of nine Unified Combatant Commands in the United States Department of Defense. It is responsible for providing contingency planning and operations in Central and South America, the Caribbean The United States Southern Command...

. In this position, he planned and executed Operation Just Cause, the 1989 invasion of Panama. He was diagnosed with acute myelogenous leukemia
Acute myeloid leukemia
Acute myeloid leukemia , also known as acute myelogenous leukemia, is a cancer of the myeloid line of blood cells, characterized by the rapid growth of abnormal white blood cells that accumulate in the bone marrow and interfere with the production of normal blood cells. AML is the most common acute...

 while still commander in chief of U.S. Southern Command shortly after Operation Just Cause. Thurman retired in 1991 after more than thirty-seven years of service, and died in 1995.

Thurman's awards and decorations include the Defense Distinguished Service Medal
Defense Distinguished Service Medal
The Defense Distinguished Service Medal is a United States military award which is presented for exceptionally distinguished performance of duty contributing to national security or defense of the United States...

, the Distinguished Service Medal, the Legion of Merit
Legion of Merit
The Legion of Merit is a military decoration of the United States armed forces that is awarded for exceptionally meritorious conduct in the performance of outstanding services and achievements...

 and the Bronze Star
Bronze Star Medal
The Bronze Star Medal is a United States Armed Forces individual military decoration that may be awarded for bravery, acts of merit, or meritorious service. As a medal it is awarded for merit, and with the "V" for valor device it is awarded for heroism. It is the fourth-highest combat award of the...

  with "V" device. In August 2010 Thurman was posthumously inducted into the Theta Tau Alumni Hall of Fame for outstanding contribution to his profession.

An award
General Maxwell R. Thurman Award
The General Maxwell R. Thurman Award is awarded on behalf of the commanding general of the United States Army Medical Research and Materiel Command at the American Telemedicine Association annual conference in recognition of someone who exhibits and demonstrates the following qualities and...

 is given every year by the United States Army Medical Research and Materiel Command
United States Army Medical Research and Materiel Command
The United States Army Medical Research and Materiel Command is the United States Army's medical materiel developer, with responsibility for medical research, development, and acquisition and medical logistics management. The USAMRMC's expertise in these critical areas helps establish and maintain...

 (MRMC) in honor of General Thurman. The award is generally presented at the American Telemedicine Association
American Telemedicine Association
American Telemedicine Association , established in 1993 as a non-profit organization, ATA goal is to promote access to medical care for consumers and health professionals via telecommunications technology...

 annual meeting.

Thurman's image as a workaholic - captured by the nickname "Mad Max" - was as widespread as his reputation as a master organizer. His credits include reversing the downward slide of Army recruiting and commanding the 1989 invasion of Panama. Thurman was diagnosed with acute myelogenous leukemia while still commander in chief of US Southern Command shortly after Operation Just Cause, which ousted strongman Manuel Noriega. He conducted SOUTHCOM business from his hospital bed at Johns Hopkins Hospital in Baltimore after he was admitted for treatment in July 1990.

One of the men most responsible for the Army's positive image and success through the 1980s succumbed to lengthy bout with cancer. Retired General Maxwell Reid Thurman died December 1, 1995 at Walter Reed Army Medical Center in Washington. He was 64. The funeral service was held on December 7, 1995 at the Fort Myer, Virginia, chapel, followed by interment at Arlington National Cemetery. His burial site is located in Section 30, Grave 416-A-LH at Arlington National Cemetery.

Thurman is survived by his brother, retired Army Lieutenant General John R. Thurman III of Alexandria, Virginia.

He retired from active duty in February 1991. But in between returns to the hospital for treatment, he kept a rigorous schedule of travel to conferences and speaking engagements, taking every opportunity to talk with or about soldiers and the Army. That retirement was his second. He had one foot out the door in September 1989, when he was set to retire as commanding general of US Army Training and Doctrine Command at Fort Monroe, Virginia. Instead, he was called to the Pentagon and given charge over the US multi-service command in Panama. His elaborate invasion plan involved conventional and special operations forces from units in the United States as well as Panama which overwhelmed Noreiga's forces.

Before serving as vice chief of staff and top personnel officer, Thurman was commanding general of US Army Recruiting Command. When he took command in 1979, enlisting was generally viewed as an option for slackers. Behind the slogan, "Be all you can be," Thurman was able to blot out that perception and begin a trend of attracting high-quality recruits. A graduate of North Carolina State University and commissioned in Field Artillery, Thurman served two tours in Vietnam, including a battalion command. His decorations and awards over his 37-year career include the Defense Distinguished Service Medal, the Distinguished Service Medal, the Legion of Merit and the Bronze Star for valor.
http://www.arlingtoncemetery.net/mthurman.htm

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