Maxwell Lord
Encyclopedia
Maxwell Lord IV is a fictional character appearing in comic books published by DC Comics
DC Comics
DC Comics, Inc. is one of the largest and most successful companies operating in the market for American comic books and related media. It is the publishing unit of DC Entertainment a company of Warner Bros. Entertainment, which itself is owned by Time Warner...

. He is a shrewd and powerful businessman who was very influential in the formation of the Justice League International
Justice League International
Justice League International is a DC Comics superhero team written by Keith Giffen and J. M. DeMatteis, with art by Kevin Maguire, created in 1987.-Publication history:...

 in DC Comics
DC Comics
DC Comics, Inc. is one of the largest and most successful companies operating in the market for American comic books and related media. It is the publishing unit of DC Entertainment a company of Warner Bros. Entertainment, which itself is owned by Time Warner...

.

Before the League

As a youngster, Maxwell Lord had a fairly sheltered life. His father, Albert Lord, used to be a successful business man, head of the Chimtech consortium until he discovered that poor research led his company to mass produce a highly carcinogenic product. So, when Maxwell was only sixteen, his father committed suicide out of shame and guilt.

Maxwell Lord's mother however was never truly convinced of this turn of events, instilling into her son the hatred against every figure of higher authority that eventually led him to his fall from grace, convinced that even Albert's suicide was a conspiracy from the higher ups in his company and unwilling to let his regrets tamper with their power.

Maxwell Lord spent the next years training to be more ruthless and powerful than his father was, methodically enacting his revenge against the Chimtech administration board members, but was unable to prevent Lex Luthor
Lex Luthor
Lex Luthor is a fictional character, a supervillain who appears in comic books published by DC Comics, and the archenemy of Superman, although given his high status as a supervillain, he has also come into conflict with Batman and other superheroes in the DC Universe. Created by Jerry Siegel and...

 from acquiring his former property and adding it to the already immense LexCorp
LexCorp
LexCorp is the fictional company founded by Lex Luthor in the popular DC Comics Superman series. It made its first proper appearance in John Byrne's The Man of Steel miniseries, which established the post-Crisis Superman setting...

. By observing how Lex made profit by arming and employing hostile metahuman
Metahuman
Metahuman is a term to describe superhumans in DC Comics' shared universe, the DC Universe. It is roughly synonymous with both mutant and mutate and posthuman in the Wildstorm and Ultimate Marvel Universes. Use of the term in reference to superheroes was coined in 1986 by author George R. R...

s, Maxwell and his mother decided to bend the rules for themselves, cajoling instead heroic metahumans to give Maxwell Lord a better edge. Thus, he sparked the plans to bring the Justice League
Justice League
The Justice League, also called the Justice League of America or JLA, is a fictional superhero team that appears in comic books published by DC Comics....

, leaderless and broken after the Crisis on Infinite Earths
Crisis on Infinite Earths
Crisis on Infinite Earths is a 12-issue American comic book limited series and crossover event, produced by DC Comics in 1985 to simplify its then 50-year-old continuity...

 event, under his exclusive control.

Giffen and DeMatteis years

Maxwell Lord IV initially worked behind the scenes to establish the League while under the control of a villainous computer created by Metron
Metron (comics)
Metron is a character created by Jack Kirby for his Fourth World series in DC Comics. He was "based on Leonard Nimoy as Spock", and designed as a character who "would frequently change sides [between New Genesis and Apokolips]"...

 (a later retcon
Retcon
Retroactive continuity is the alteration of previously established facts in a fictional work. Retcons are done for many reasons, including the accommodation of sequels or further derivative works in a series, wherein newer authors or creators want to revise the in-story history to allow a course...

 would say that this was actually the villainous computer program Kilg%re, which had taken over Metron's machine. The much later, post-Infinite Crisis
Infinite Crisis
Infinite Crisis is a 2005 - 2006 comic book storyline published by DC Comics, consisting of an eponymous, seven-issue comic book limited series written by Geoff Johns and illustrated by Phil Jimenez, George Pérez, Ivan Reis, and Jerry Ordway, and a number of tie-in books...

 retcon mitigated the Kilg%re and the New Gods' influence, stating that Maxwell Lord already had plans for taking over the League, and he would have pursued them on his own volition regardless). The computer wanted Max to set up a worldwide peacekeeping organization as part of its plan to dominate the world
Hegemony
Hegemony is an indirect form of imperial dominance in which the hegemon rules sub-ordinate states by the implied means of power rather than direct military force. In Ancient Greece , hegemony denoted the politico–military dominance of a city-state over other city-states...

.
Lord's ruthlessness at this time was illustrated when he set up a disturbed would-be terrorist as a villain for the League to defeat, resulting in the man's death (the would-be terrorist believed he had a bomb connected to his heartbeat, but in fact Max had disconnected it). Later, however, he rebelled against the computer and (seemingly) destroyed it.

Once free of the computer's influence, Lord was portrayed as an amoral
Amorality
Amorality is an absence of, indifference towards, or disregard for moral beliefs. Any entity that is not sentient may be considered amoral. In addition, it can be argued that sentient but non-human creatures, like dogs, have no concept of morality and are therefore amoral...

 businessman, but not a real villain. During the time that Giffen and DeMatteis were writing the Justice League, the character was shown struggling with his conscience and developing heroic qualities, though he would remain a con-artist. However, more recent changes to his character by different writers seem to contradict these previous characterizations.

Invasion!

Originally a normal human, Lord was one of many on Earth gifted with super powers during the Invasion
Invasion! (DC Comics)
Invasion! was a three issue comic book limited series and crossover event published in late 1988-early 1989 by DC Comics. It was plotted by Keith Giffen, and ties up a great many plotlines from various Giffen-created DC series, including Omega Men, Justice League International, and Legion of...

crossover when a Gene Bomb was exploded by alien invaders. This bomb activated the latent metagene present in a small percentage of Earthlings. Lord gained the ability to control the minds of others, albeit at great difficulty. Despite now being a metahuman on his own, Lord never felt like one; instead his omnipresent mother pressured him to act for the benefit of non-powered individuals, thus again shifting his never-ending hatred from the generic authoritary figures that caused his father's death to the metahuman community.

After he was shot and placed in a coma at the start of the 15-part JLAmerica/JLEurope crossover
Fictional crossover
A fictional crossover is the placement of two or more otherwise discrete fictional characters, settings, or universes into the context of a single story. They can arise from legal agreements between the relevant copyright holders, or because of unauthorized efforts by fans, or even amid common...

 Breakdowns, Dreamslayer
Dreamslayer
Dreamslayer is a fictional character, a DC Comics supervillain, and part of the evil gang called Extremists. Like the other Extremists, he is a homage to a Marvel Comics character, in this case Dormammu...

, a supervillain who, with the aid of the Extremists
Extremists (comics)
The Extremists are a team of supervillains in DC Comics Justice League titles, they were introduced in Justice League Europe issue #15.-History:...

, a team of robotic servants, had once destroyed all life on their planet, took over Lord's body and supercharged this power, allowing him to control thousands of minds at once. Using Lord's body and power, he caused the JLI to lose its charter, and almost forced them to disband. Finally, however, while the possessed Lord forced the JLI to battle itself, the mortally-wounded Silver Sorceress
Silver Sorceress
The Silver Sorceress is a DC Comics character and member of the Champions of Angor. She first appeared in Justice League of America #87, , and is an homage to the Scarlet Witch.-Fictional character biography:...

 managed to contain Dreamslayer and held it within her mind as she died, taking it with her and, while Lord was freed, his power was burnt out.
Later, Lord was diagnosed with a brain tumor
Brain tumor
A brain tumor is an intracranial solid neoplasm, a tumor within the brain or the central spinal canal.Brain tumors include all tumors inside the cranium or in the central spinal canal...

 and seemingly died. Kilg%re, however, had been waiting patiently for the right moment to reactivate its control of Lord and downloads his consciousness into a duplicate of one of the Extremist
Extremists (comics)
The Extremists are a team of supervillains in DC Comics Justice League titles, they were introduced in Justice League Europe issue #15.-History:...

 robots, Lord Havok (in a further retcon
Retcon
Retroactive continuity is the alteration of previously established facts in a fictional work. Retcons are done for many reasons, including the accommodation of sequels or further derivative works in a series, wherein newer authors or creators want to revise the in-story history to allow a course...

 the body is said to be a New Genesis
New Genesis
New Genesis is a fictional planet in the . This planet, along with Apokolips, is speculated to be near the constellation Orion...

-built automaton, which later fell into Checkmate's possession). In this form, he spends some time testing the League for unknown reasons. He also takes control of the secret organization known as the Arcana.

His cyborg body later comes to resemble his original human form. Lord then pulls together several former JLI members, including L-Ron
L-Ron
L-Ron is a fictional character, a robot in the DC Comics universe. L-Ron first appeared in Justice League International #14...

, Captain Atom
Captain Atom
Captain Atom is a fictional comic book superhero that has existed in three basic incarnations. Created by writer Joe Gill and artist/co-writer Steve Ditko, he first appeared in Space Adventures #33 . Captain Atom was created for Charlton Comics but was later acquired by DC Comics and revised for...

, Blue Beetle
Blue Beetle (Ted Kord)
Blue Beetle is the second Blue Beetle, a superhero who was originally published by Charlton Comics and later picked up by DC Comics...

, Booster Gold
Booster Gold
Booster Gold is a fictional DC Comics superhero. Created by Dan Jurgens, he first appeared in Booster Gold #1 and has been a member of the Justice League, DC Comics' all-star team of heroes. The character is initially depicted as a glory-seeking showboat from the future, using knowledge of...

 and Fire as the "Super Buddies
Super Buddies
Super Buddies are a team of comic book superheroes in the DC Comics universe who appeared in the six-issue Formerly Known as the Justice League miniseries in 2003, and its 2005 sequel, I Can't Believe It's Not the Justice League...

," advertised as "Heroes the common man could call." These stories are told in the six-issue miniseries Formerly Known as the Justice League in 2003, and its 2005 sequel, I Can't Believe It's Not the Justice League.

During the JLI-era, when Doomsday
Doomsday (comics)
Doomsday is a fictional character, a supervillain that appears in comic books published by DC Comics. The character first appears in Superman: The Man of Steel #18 , and was created by writer-artist Dan Jurgens. IGN's list of the Top 100 Comic Book Villains of All Time ranked Doomsday as #46...

 causes the death of Superman as well as several people and, by the end result, Mongul
Mongul
Mongul is the name of two fictional characters that appear in comic books published by DC Comics. The first version of the character debuted in DC Comics Presents #27 and was created by writer Len Wein and artist Jim Starlin. The second version first appears in Showcase '95 #85 and was created by...

's invasion and destruction of Coast City, Maxwell loses his mother, still residing in their Coast City home. This event fuels his hatred and paranoia against the metahumans and leads him to believe that not only can metahumans not be trusted but that their personal battles and scuffles are enough to shatter world safety.

In Brad Meltzer
Brad Meltzer
Brad Meltzer is a bestselling American political thriller novelist, non-fiction writer, TV show creator and award-winning comic book author.-Early life:...

's Identity Crisis (2004), Lord attends Sue Dibny
Sue Dibny
Susan "Sue" Dearbon Dibny is a fictional character from DC Comics associated with the Elongated Man. Created by John Broome and Carmine Infantino, the character first appeared in Flash vol. 1 #119...

's funeral and speaks to Booster Gold
Booster Gold
Booster Gold is a fictional DC Comics superhero. Created by Dan Jurgens, he first appeared in Booster Gold #1 and has been a member of the Justice League, DC Comics' all-star team of heroes. The character is initially depicted as a glory-seeking showboat from the future, using knowledge of...

, further denting his already dwindling faith in superheroes.

Infinite Crisis

The 2005 80-page one-shot Countdown to Infinite Crisis
Countdown to Infinite Crisis
DC Countdown, commonly referred to as Countdown to Infinite Crisis, is a one-shot publication and the official start of the Infinite Crisis storyline. It was released 30 March 2005, sold out, and quickly went to a second printing. When this comic was first published, the cover showed Batman holding...

reveals that Lord is no longer a cyborg and is apparently a criminal mastermind who spent years running the JLI while gathering sensitive information about the world's superheroes, whom he considered a threat to the planet. At the same time, he sabotaged JLI efforts in order to render the superhero team as ineffectual as possible. At the end of the prologue special issue, he shoots and kills one-time JLI member, Ted Kord, the second Blue Beetle, when the hero discovers Lord's secret and refuses his offer to join him.

During this time, Alexander Luthor, Jr.
Alexander Luthor, Jr.
Alexander Luthor Jr. is a DC Comics character who turned from a hero to a villain. Created by Marv Wolfman and George Pérez, Alexander has a prominent role in the DC Universe storylines Crisis on Infinite Earths and Infinite Crisis....

, the god-like son of Lex Luthor
Lex Luthor
Lex Luthor is a fictional character, a supervillain who appears in comic books published by DC Comics, and the archenemy of Superman, although given his high status as a supervillain, he has also come into conflict with Batman and other superheroes in the DC Universe. Created by Jerry Siegel and...

 from an alternate Earth, gives Lord control over Batman's Brother Eye, a satellite system Batman created to monitor all superhuman contact after the masked detective had grown paranoid following the discovery in Identity Crisis that the JLA had altered his memories years earlier when he objected to a similar resolution regarding Doctor Light
Doctor Light (Arthur Light)
Doctor Arthur Light is a fictional supervillain appearing in comic books published by DC Comics. He is the third individual to have adopted the persona of Doctor Light, after a Golden Age foe of Doctor Mid-Nite and Arthur's associate Jacob Finlay...

. Lord uses Brother Eye to create an army of OMACs
OMACs
The OMACs are a fictional type of powerful cyborg that exist in the DC Comics universe...

 (humans infected with a nano-virus that transformed them into cyborgs) programmed to hunt down and kill all superhumans.
Lord also uses his powers to influence Superman
Superman
Superman is a fictional comic book superhero appearing in publications by DC Comics, widely considered to be an American cultural icon. Created by American writer Jerry Siegel and Canadian-born American artist Joe Shuster in 1932 while both were living in Cleveland, Ohio, and sold to Detective...

's mind, causing him to brutally beat Batman
Batman
Batman is a fictional character created by the artist Bob Kane and writer Bill Finger. A comic book superhero, Batman first appeared in Detective Comics #27 , and since then has appeared primarily in publications by DC Comics...

 in the belief that he is Brainiac
Brainiac (comics)
Brainiac is a fictional character that appears in comic books published by DC Comics. The character first appeared in Action Comics #242 , and was created by Otto Binder and Al Plastino....

. Lord subsequently sends Superman to attack Wonder Woman
Wonder Woman
Wonder Woman is a DC Comics superheroine created by William Moulton Marston. She first appeared in All Star Comics #8 . The Wonder Woman title has been published by DC Comics almost continuously except for a brief hiatus in 1986....

 after making him believe that she is his old enemy Doomsday
Doomsday (comics)
Doomsday is a fictional character, a supervillain that appears in comic books published by DC Comics. The character first appears in Superman: The Man of Steel #18 , and was created by writer-artist Dan Jurgens. IGN's list of the Top 100 Comic Book Villains of All Time ranked Doomsday as #46...

 trying to find Lois Lane to kill her. Lord justifies the resulting destruction as proof of his argument about the dangers of superhumans, pointing out the devastation that Wonder Woman and Superman could cause if they fought in a crowded area and with the fact that Superman can be brought under another's control as evidence that they cannot be relied upon. In the midst of her battle with Superman, Diana realizes that even if she defeats him, he would still remain under Lord's absolute mental control. She creates a diversion lasting long enough for her to race back to Lord's location and demand that he tell her how to free Superman from his control. Bound by her lasso of truth, Lord replies, "Kill me." Wonder Woman then snaps his neck (The OMAC Project
The OMAC Project
The OMAC Project is a six issue American comic book limited series written by Greg Rucka with art by Jesus Saiz and published by DC Comics in 2005.-Overview:...

, 2005). In response, Brother Eye broadcasts the footage of Wonder Woman killing Lord all over the world, destroying her reputation and her friendship with Batman and Superman who reject her despite the fact that she saved their lives.

One Year Later

Lord reappeared in 2007 in the first two story arcs of the new Booster Gold series by Geoff Johns
Geoff Johns
Geoff Johns is an American comic book writer, best known for his work for DC Comics, where he has been Chief Creative Officer since February 2010, in particular for characters such as Green Lantern, The Flash and Superman...

 and Dan Jurgens
Dan Jurgens
Dan Jurgens is an American comic book writer and artist. He is best known for creating the superhero Booster Gold, and for his lengthy runs on the Superman titles Adventures of Superman and Superman , particularly during The Death of Superman storyline...

. At the end of the 52 Pick-Up story arc, Booster Gold and Blue Beetles from the past, present and future, go back in time to Countdown to Infinite Crisis
Countdown to Infinite Crisis
DC Countdown, commonly referred to as Countdown to Infinite Crisis, is a one-shot publication and the official start of the Infinite Crisis storyline. It was released 30 March 2005, sold out, and quickly went to a second printing. When this comic was first published, the cover showed Batman holding...

and prevent Lord from killing Ted Kord. In the subsequent Blue and Gold story arc, Blue Beetle and Booster Gold discover that in saving Ted Kord they have created a new timeline where Lord was never killed by Wonder Woman and his OMAC's and a mind-controlled Superman
Superman
Superman is a fictional comic book superhero appearing in publications by DC Comics, widely considered to be an American cultural icon. Created by American writer Jerry Siegel and Canadian-born American artist Joe Shuster in 1932 while both were living in Cleveland, Ohio, and sold to Detective...

 have turned the entire planet into a police state. Lord reveals that he had been returned to human form after dozens of clandestine operations and that he learned the importance of control during that time. When Booster Gold and Blue Beetle, having assembled their old JLI teammates, storm Brother Eye, Lord is killed by Dr. Light
Doctor Light (Kimiyo Hoshi)
Doctor Light is a fictional comic book superhero in the DC Comics universe.Kimiyo Hoshi is a distinct character from the DC villain of the same name...

 when she blasts a hole through his chest. Ted Kord realizes that his death is the only way to fix the timestream and leaves the battle, seemingly to return to the past and accept his death. Next, Max makes an appearance the Trinity maxi-series
Trinity (comic book)
Trinity is the title of an American weekly comic book limited series published by DC Comics that debuted during the first week of June, 2008. It ran for 52 issues.-Conception and production:...

 (2008-9). Lord's skull is stolen by a group called the Dreambound and brought to Morgaine Le Fey
Morgaine le Fey (DC Comics)
Morgaine le Fey is a fictional character, a comic book supervillain published by DC Comics. She debuted in The Demon vol. 1 #1, , and was created by Jack Kirby...

 for use in a spell, which requires an item connected to Wonder Woman.

Blackest Night

During the Blackest Night (2009–10) storyline, Maxwell Lord is identified as one of the deceased entombed below the Hall of Justice
Hall of Justice (comics)
The Hall of Justice is the fictional headquarters of the Super Friends, in the eponymous animated series. It has subsequently been incorporated into the DC Comics main shared universe, the DC Universe as the new headquarters of the Justice League....

. Lord's corpse is revived as a Black Lantern
Black Lantern Corps
The Black Lantern Corps is a fictional organization of revenants appearing in comic books published by DC Comics. The group is composed of deceased fictional characters that seek to eliminate all life from the DC Universe.-Publication history:...

 during the event. Targeting Wonder Woman, he lures her to Arlington National Cemetery
Arlington National Cemetery
Arlington National Cemetery in Arlington County, Virginia, is a military cemetery in the United States of America, established during the American Civil War on the grounds of Arlington House, formerly the estate of the family of Confederate general Robert E. Lee's wife Mary Anna Lee, a great...

 with a trail of slaughtered bodies. When Wonder Woman arrives, he springs a trap, using black rings
Power ring (weapon)
A power ring is a fictional object featured in comic book titles published by DC Comics. It first appeared in All-American Comics #16 .-Origin:...

 to revive the bodies of fallen soldiers. Wonder Woman uses her Lasso to reduce Lord and the soldiers to dust. However, as she leaves, the dust begins to regenerate. Some time later, Lord resumes his attack on Wonder Woman, who has recently been deputized into the Star Sapphires
Star Sapphire (comics)
Star Sapphire is the name of several supervillains in DC Comics, all connected in origin. Within DC continuity, an immortal race of warrior women were depicted as having the ancient tradition of choosing physically identical mortals from across the cosmos to serve as the host body for their queen....

. Wonder Woman encases Lord's body in a violet crystal, then shatters it to pieces. However, Lord still continues to taunt her, his mouth talking out of a piece of crystal. He is later brought back to life by the power of the White Light. Though Guy Gardner attempts to restrain him, Lord uses his mind control abilities to "convince" Guy to let him leave.

Brightest Day

Lord is among the other resurrected heroes/villains featured in the Brightest Day
Brightest Day
Brightest Day is a year-long comic book maxi-series that began in April 2010. The story follows the ending of the series Blackest Night and how the aftermath of these events affect the entire DC Universe.-Plot:...

(2010) series. He is first seen attempting to push his mind control powers further than ever, but severely injures himself in the attempt, despite his meticulous preparations which include a constant blood supply and an ice pool. Later, Deadman's white power ring shows a vision where Lord is shown shaking hands with Jaime Reyes
Jaime Reyes
Blue Beetle is a fictional character who appears in comic books published by DC Comics. The character first appears in Infinite Crisis #3 Blue Beetle (Jaime Reyes) is a fictional character who appears in comic books published by DC Comics. The character first appears in Infinite Crisis #3 Blue...

, the third Blue Beetle, but Lord is hiding a gun behind his back, implying that he is planning to kill him just as he killed Jaime's predecessor, Ted Kord.

In the first issue of Justice League: Generation Lost
Justice League: Generation Lost
Justice League: Generation Lost was a year-long comic book limited series that premiered July 2010. It ran twice a month for 24 issues, alternating with Brightest Day written by Geoff Johns and Peter Tomasi.-Publication history:...

Lord is the subject of an unprecedented international manhunt. He is found hiding in the old Justice League International embassy by Booster Gold
Booster Gold
Booster Gold is a fictional DC Comics superhero. Created by Dan Jurgens, he first appeared in Booster Gold #1 and has been a member of the Justice League, DC Comics' all-star team of heroes. The character is initially depicted as a glory-seeking showboat from the future, using knowledge of...

, whom Lord is able to defeat. Lord then uses a device to amplify his mind control powers to unprecedented levels. With this he erases the world's memory of his existence. Initially it appears that only his former Justice League colleagues Booster Gold, Ice, Fire, and Captain Atom
Captain Atom
Captain Atom is a fictional comic book superhero that has existed in three basic incarnations. Created by writer Joe Gill and artist/co-writer Steve Ditko, he first appeared in Space Adventures #33 . Captain Atom was created for Charlton Comics but was later acquired by DC Comics and revised for...

 remember Max. It is later revealed in Brightest Day #8 that Deadman also remembers his existence. Lord uses his powers to disgrace the team, having Fire ousted from Checkmate, Captain Atom turned in as a fugitive for betraying the US Army, and Ice isolated from Guy Gardner whom Lord causes to believe she tried to kill him. He also influences the superhero community into believing Ted Kord committed suicide, which enrages Booster Gold. He then sends OMACs after the current Blue Beetle, Jaime Reyes
Jaime Reyes
Blue Beetle is a fictional character who appears in comic books published by DC Comics. The character first appears in Infinite Crisis #3 Blue Beetle (Jaime Reyes) is a fictional character who appears in comic books published by DC Comics. The character first appears in Infinite Crisis #3 Blue...

, who calls Booster Gold and the others for help. In the meantime, Lord discovers that his resurrection has come with a side effect: some of his efforts to control others' minds transform his targets into cadavers wearing Black Lantern uniforms. Contacting his former colleagues through a fallen Rocket Red
Rocket Red
The Rocket Red Brigade is a DC Comics superhero team. They first appeared in Green Lantern Corps #208 , and were created by Steve Englehart and Joe Staton.-History:...

's armor, Lord reveals that he intentionally exempted them from the worldwide mindwipe and that he wants them to protect the world as they did in the old days. He then warns the group not to come looking for him, unaware that Blue Beetle had located his transmission signal.

Captain Atom then tells the others that an explosion, seen in the first issue, propelled him briefly into the 24th century where he saw a world reduced to a pre-industrial state by a metahuman war instigated by Lord. The team resolve to try to prevent Lord from bringing about this dystopia. Maxwell Lord is at one point contacted by the Entity
White Lantern Corps
The White Lantern Corps is a fictional organization appearing in comics published by DC Comics.-History:The first White Lantern Corps member was created when Sinestro of Korugar bonded with The Entity, the embodiment of life itself...

 who tells him to stop Magog
Magog (comics)
Magog is a fictional character in the comic books published by DC Comics. He first appeared in Kingdom Come #1 , and was created by Mark Waid and Alex Ross. In 2009, Magog was ranked as IGN's 75th Greatest Comic Book Villain of All Time....

 from plunging the world into war. Lord then sees a vision of himself killing a distraught Magog, who begs for mercy, with Magog's own staff. The Entity gives Lord a vision of a future when Magog's team attacks Parasite
Parasite (comics)
The Parasite is the name of several fictional characters that appears in Superman comic book stories published by DC Comics. A supervillain, Parasite has the ability to temporarily absorb the energy, knowledge and super-powers of another being by touch, making him a formidable foe for the Man of...

. Parasite's absorption of Captain Atom causes an explosion that destroys everything within a large radius and annihilates over a million people (similar to the Kingdom Come
Kingdom Come (comics)
Kingdom Come is a four-issue comic book mini-series published in 1996 by DC Comics. It was written by Alex Ross and Mark Waid and painted in gouache by Ross, who also developed the concept from an original idea...

future). Power Girl
Power Girl
Power Girl is a DC Comics superheroine, making her first appearance in All Star Comics #58 ....

 witnesses her new villain C.R.A.S.H. confronting Lord before heading towards the teleporter. When the team next encounter Lord, after mind-controlling first Fire and then Booster Gold to prevent them from stopping him, he teleports from the old JLI embassy back to Checkmate where he attempts to enlist Magog to kill Captain Atom. Lord uses technology to upgrade Magog's staff into emitting energy blasts. Meanwhile, Lord asks Professor Ivo
Professor Ivo
Professor Anthony Ivo is a fictional character, a mad scientist in the DC universe and is the creator of the androids Amazo, Kid Amazo, Tomorrow Woman and Composite Superman in his retconned origin.-Fictional character biography:...

 to reprogram the Metal Men
Metal Men
The Metal Men are fictional characters that appear in comic books published by DC Comics. The characters first appeared in Showcase #37 and were created by writer Robert Kanigher and penciller Ross Andru...

. Then he asks Doctor Sivana
Doctor Sivana
Doctor Thaddeus Bodog Sivana is a fictional comic book supervillain. Created by Bill Parker and C. C. Beck, he first appeared opposite superhero Captain Marvel in Whiz Comics #2 by Fawcett Comics...

 to create a genetically engineered humanoid clone
Cloning
Cloning in biology is the process of producing similar populations of genetically identical individuals that occurs in nature when organisms such as bacteria, insects or plants reproduce asexually. Cloning in biotechnology refers to processes used to create copies of DNA fragments , cells , or...

 of Power Girl.

When Captain Atom and Magog battle in the heart of Chicago, Captain Atom is able to convince Magog that he's being used and Magog remembers Lord. Watching, Lord uses his powers to force Magog to kill himself and then makes everyone believe they watched Captain Atom murder him. The Entity proclaims Lord has completed his task, and his life is restored to him. After briefly receiving a White Ring, the recently-returned Bruce Wayne seems to now be aware of Max Lord's resurrection. When Captain Atom absorbs the energy from Magog's spear he is propelled forward through time 112 years in the future, where Lord, while long dead, has plunged humanity into a massive metahuman war ruled by OMACs. Captain Atom is eventually returned to the present but not before a dying Power Girl tells him that the catalyst for all this was Wonder Woman's death by Lord's hand and Batman (Damian Wayne
Damian Wayne
Damian Wayne is a fictional character in the . Damian is the child of Bruce Wayne and Talia al Ghul, and thus the grandson of Batman villain Ra's al Ghul....

) tells him how to stop Lord's ultimate plans. However, Lord is struck with the ironic discovery that (with the exception of the original four ex-JLI'ers) no one in the world remembers Wonder Woman.

Later, when the Creature Commandos
Creature Commandos
The Creature Commandos are a fictional DC Comics team of military superhumans originally set in World War II. The original team, created by J. M...

 attack the JLI embassy, Lord poses as a member and captures Jaime Reyes heading towards the teleporter with him, while the others are unable to stop him. Lord regains his abilities to transform his targets into cadaver OMACs and he tortures the Blue Beetle while in captivity. Lord's mind-wipes feed off psychic energy so the more people who are around, the faster some will forget. In issue 19, the rest of the team locate Lord's secret facility in a submersible below the Sea of Japan
Sea of Japan
The Sea of Japan is a marginal sea of the western Pacific Ocean, between the Asian mainland, the Japanese archipelago and Sakhalin. It is bordered by Japan, North Korea, Russia and South Korea. Like the Mediterranean Sea, it has almost no tides due to its nearly complete enclosure from the Pacific...

. Seconds before the team reach him, and as predicted by the white ring, Lord shoots Jaime in the head (echoing his execution of Jaime's predecessor, Ted Kord). The JLI arrives and attack Lord, but he then escapes from the JLI in one of his headquarters' escape pods and the headquarters vanishes.

While the JLI learned Jaime is alive, the team also learned that Lord not only manipulated them, but also wanted the JLI to chase him to distract Checkmate. Later, Lord uses a device to enhance his mental powers, turning people around the world into OMACs to attack Wonder Woman and the JLI. Before the device activates, Lord sends the OMAC Prime that he controls to attack the heroes. Booster Gold manages to locate Lord's flying headquarters, attacking it to confront him face-to-face. Lord gains the upper hand with his mental powers but Captain Atom grabs him, after having become overloaded with quantum energy in the fight with OMAC Prime and about to be pulled into the timestream. He threatens to take Lord with him unless he undoes the global mindwipe and a desperate Lord complies. Captain Atom is pulled away and Lord teleports to escape the heroes. Later, he posts an online video where he blames Professor Ivo for Magog's rampage and says that he only wants to protect the world from the metahuman threat and he will continue to do so in secret.

Criticism

How Lord recovered his original human body and received a different variation of his telepathic powers has not been revealed, and fans have criticized this reboot of the character, especially after interviews where prominent DC comics administrators revealed they knew about the continuity problems but decided to ignore them (see next paragraph). In-story, it is possible to explain the various continuity errors as one of the side-effects of Superboy Prime "punching" the universe and changing history
Retcon
Retroactive continuity is the alteration of previously established facts in a fictional work. Retcons are done for many reasons, including the accommodation of sequels or further derivative works in a series, wherein newer authors or creators want to revise the in-story history to allow a course...

 (see Continuity changes during Infinite Crisis
Continuity changes during Infinite Crisis
In the course of the fictional story presented in the DC Comics event Infinite Crisis , several events in the fictional DC Universe's past were retroactively altered by either Superboy-Prime or the separation and re-merging of alternate Earths...

 for more details). This may also explain his character's change from hero to villain, or he might have been influenced by Alexander Luthor and/or the Psycho-Pirate
Psycho-Pirate
The Psycho-Pirate is the name of two DC Comics supervillains, dating back to the Golden Age of Comics.-Charles Halstead:Charles Halstead is a minor character who first appears in All-Star Comics #23, created by Gardner Fox and Joe Gallagher...

. While it was probably the writer's intent to suggest that Lord's previous heroic behavior was simply a part he played to ingratiate himself with the heroes before his intended plan of betrayal, this is contradicted by his various thought-bubbles over the years.

At the "Crisis Counseling" panel at Wizard World Chicago, Dan DiDio
Dan DiDio
Dan DiDio is an American writer, editor and publisher who has worked in the television and comic book industries. He is currently the Co-Publisher of DC Comics, along with Jim Lee...

 explained DC's reasoning in using Lord's character in Infinite Crisis. After going through several possible characters who could be the "new leader for the offshoot of Checkmate", Maxwell Lord was suggested. Many of the editors thought that the idea made sense, as Lord had been shown to have a mean streak and to have killed previously. The idea was dropped due to the continuity errors, such as him being a cyborg, but they went back to it later after deciding none of the other possible characters were suitable. "We thought about that aspect of the story [where Maxwell was turned into a cyborg] some more," DiDio explained. "And then asked, 'Did anyone read it?' No. 'Did anyone like the idea?' No. So we moved ahead with Max as being a human, and having been a human, and not letting that small part of the past stand in the way of this story. We wanted what was best for Countdown [to Infinite Crisis], and for us, that meant that Max had to be a human."

A further retcon placed the cyberization of Maxwell Lord in a brief period, after which he used his connections with Cadmus Labs, Checkmate and Project M
Creature Commandos
The Creature Commandos are a fictional DC Comics team of military superhumans originally set in World War II. The original team, created by J. M...

 to reverse the changes made to him by the Kilg%re and get back into a healthy human body. The narrative captions that explain this also imply that, despite previous suggestions to the contrary, his reformation during JLI was genuine, and only following his cyberization and restoration (and presumably Sue Dibny's death) did he acquire the hatred of metahumans that defined his role in Infinite Crisis. A further retcon plays on this sentiment, introducing Lord as distrusting of every authoritative figure and pressured by his mother at first and by the dramatic event of the Death of Superman later, to shift his mistrust and hatred on the metahuman
Metahuman
Metahuman is a term to describe superhumans in DC Comics' shared universe, the DC Universe. It is roughly synonymous with both mutant and mutate and posthuman in the Wildstorm and Ultimate Marvel Universes. Use of the term in reference to superheroes was coined in 1986 by author George R. R...

 community, guilty of being distant and uncaring about human suffering.

This has been revealed to be the case even in the current DC Universe (Booster Gold
Booster Gold
Booster Gold is a fictional DC Comics superhero. Created by Dan Jurgens, he first appeared in Booster Gold #1 and has been a member of the Justice League, DC Comics' all-star team of heroes. The character is initially depicted as a glory-seeking showboat from the future, using knowledge of...

's
events were set in a timeline diverging from the Countdown to Infinite Crisis
Countdown to Infinite Crisis
DC Countdown, commonly referred to as Countdown to Infinite Crisis, is a one-shot publication and the official start of the Infinite Crisis storyline. It was released 30 March 2005, sold out, and quickly went to a second printing. When this comic was first published, the cover showed Batman holding...

 events to present). However, the cyborg body owned by Maxwell Lord is no longer the one owned by the mechanical clone of Lord Havok, but a New Genesis
New Genesis
New Genesis is a fictional planet in the . This planet, along with Apokolips, is speculated to be near the constellation Orion...

-built automaton. Discarded after the restoration of his biological form, the body was abandoned in a basement at the Castle, Checkmate's current headquarters, and retooled to host the current iteration of the G.I. Robot
G.I. Robot
G.I. Robot is the name of a series of fictional robots that appeared in comic books published by DC Comics. The very first G.I. Robot, nicknamed Joe, first appeared in Star Spangled War Stories #101 , created by Robert Kanigher and Ross Andru, with a second one named Mac in Star Spangled War...

.

Powers

Maxwell Lord later in life was confirmed as a metahuman with the ability to telepathically influence peoples' minds. The extent of his abilities range from simple suggestion to outright commandeering of another's mind as seen with his complete possession of Superman where he was able to make the Man of Steel perform acts far outside of the range of his normal sensibilities. Lord's power is not of the "zombie" mind control variety, but rather the kind where the people affected go about their daily lives and are unaware of his influence. He also has the ability to influence more than one mind at a time and, at one point, had many people under his control. While the subject's will does factor in on how difficult it is to initially possess and maintain his control, so far no one has been able to avoid his influence for long. Lord's power not only affects the actions and predispositions of the victim, but also their perceptions of the world around them, such as in "Generation Lost" where even though Lord's rap sheet is displayed in front of someone, they would see something else, like a list of random people named Maxwell Lord in the world. It is not at this time known how his power works after the fact, such as whether it works like a post-hypnotic suggestion or if he maintains some continuous, secondary hold on all his "possessions", but in "Generation Lost" #10 (2010) just as Batman
Batman
Batman is a fictional character created by the artist Bob Kane and writer Bill Finger. A comic book superhero, Batman first appeared in Detective Comics #27 , and since then has appeared primarily in publications by DC Comics...

, his butler, Alfred, and Power Girl were starting to become aware that something was wrong with their memories and perceptions (and of Lord's existence) and were about to start an investigation, the possession took hold again and they forgot everything they were talking about. Seeing as how, generally, the rule of thumb is that once someone becomes aware of being controlled, that control is usually broken, this should show just how powerful Lord actually is. The main drawback to using his power is that the bigger the "push", as he calls his possessions, the more strain and toll it takes on his body. The most common reaction to a big "push" is a nosebleed with other secondary effects including a rapid elevation of body temperature, weakness and possible unconsciousness (apparently, once the "push" has taken hold, he still holds possession even while unconscious). Also, with a big enough "push", there is the possibility of a fatal hemorrhage. In Brightest Day #1 (after being resurrected), he is seen in hiding, preparing for his "Biggest push yet" - a long-lasting alteration of the memories of everyone on Earth so that they think he never existed - and has equipped the room with bio-monitors, a large tub of ice to cool his body down and a transfusion machine stocked with his own blood to replace what he would lose from such a venture. This worldwide "push" was successful and, as a consequence, caused him to hemorrhage with blood flying out of his nose and ears and then pass out in the tub of ice showing just how powerful he is and the kind of toll it takes on his body. Lastly, it is not known if such strains on his body will have any lasting, long-term effects, but as of now he has learned to safeguard his body against such damage at least in the short term with such medical preparation. Like several others resurrected and featured in "Brightest Day", his powers are shown to be somehow tainted by the Black Lantern (in Justice League: Generation Lost #4, Lord attempts to use his power on a scientist but not only does it kill the man but his corpse becomes a Black Lantern). Lord suffers a black nosebleed as he moans about this happening again. This aspect has yet to resurface and since having his life fully restored by the White Lantern, it is possible it never will.

Television

  • Maxwell Lord appears in the Justice League Unlimited
    Justice League Unlimited
    Justice League Unlimited is an American animated television series that was produced by Warner Bros. Animation and aired on Cartoon Network. Featuring a wide array of superheroes from the DC Comics universe, and specifically based on the Justice League superhero team, it is a direct sequel to the...

    episode "Ultimatum" voiced by Tim Matheson
    Tim Matheson
    Tim Matheson is an American actor, director and producer. He is perhaps best known for his portrayal of the smooth-talking Eric 'Otter' Stratton in the 1978 comedy National Lampoon's Animal House and has had a variety of other well-known roles, including providing the voice of the lead character...

    . He is shown as a normal human with no special powers. He acts as the manager of the Ultimen, a superhero team that works independently of the Justice League. It turns out, however, that the Ultimen are a series of artificial life forms cloned and given false memories while interacting with actors portraying their parents. The team was developed with the assistance of Project Cadmus
    Project Cadmus
    Project Cadmus is a fictional genetic engineering project in the DC Comics Universe. It was created by Jack Kirby as the DNA Project in Superman's Pal Jimmy Olsen #133 , and was run by the former Newsboy Legion...

     as part of an ongoing project to protect the Earth from the Justice League. As the clones (which are imperfect) die, they are replaced until one generation of the clones learns the truth and escapes. Maxwell is told by Amanda Waller
    Amanda Waller
    Dr. Amanda Blake Waller is a character published by DC Comics. She first appeared in Legends #1 in 1986, and was created by John Ostrander, Len Wein, and John Byrne...

     to get them back or she will call in the "squad" to take them down. The Ultimen ended up attacking Maxwell Lord, demanding answers. He told them that they were created to be a better superhero team than the Justice League. When he offers to help them when their lifespan ends, they deny his plea and head back to the building to look for Amanda Waller and their as-yet-unactivated clones. After four of the Ultimen are subdued by the Justice League, Maxwell Lord and Amanda Waller arrived with some Cadmus soldiers and take them into custody to be there for when their lifespan end.

  • Maxwell Lord appeared in Smallville
    Smallville (TV series)
    Smallville is an American television series developed by writers/producers Alfred Gough and Miles Millar based on the DC Comics character Superman, originally created by Jerry Siegel and Joe Shuster. The television series was initially broadcast by The WB Television Network , premiering on October...

    's Season 9 episode "Charade", portrayed by Gil Bellows
    Gil Bellows
    Gil Bellows is a Canadian film and television actor. He is best known for the roles of Tommy Williams in The Shawshank Redemption, Billy Thomas in the television series Ally McBeal and as CIA agent Matt Callan in the television series The Agency.-Early life:Bellows was born in Vancouver, British...

    . In this incarnation, he's the Black King of the organization known as Checkmate
    Checkmate (comics)
    Checkmate, a division of Task Force X, is a fictional covert operations agency within the DC Comics universe. It first appeared in Action Comics #598 and proceeded to have its own ongoing title in Checkmate!...

     and had the ability to extract memories from others which he used to try to reveal the identity of "The Blur" (a.k.a. Clark Kent). He was thwarted by Clark but managed to escape, only to be apprehended by the mysterious Red Queen. She then has him interrogate Tess in a mental illusion to try and find the Book of Rao. However, she purposely gives him incorrect information that causes Tess to see through the illusion and escape, knowing that the first thing she will then do is go and move the book to a new hiding place.
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