Maxfli is a brand of sports equipment, most recognized for its golf ball

Golf ball

A golf ball is a ball designed to be used in the game of golf.Under the Rules of Golf, a golf ball weighs no more than 1.620 oz , has a diameter not less than 1.680 in , and performs within specified velocity, distance, and symmetry limits...

s, currently owned by Dick's Sporting Goods

Dick's Sporting Goods

Dick's Sporting Goods, Inc. , or Dick's, is a Fortune 500 American corporation in the sporting goods and retail industries.The company's headquarters are on the grounds of Pittsburgh International Airport in Findlay Township near Pittsburgh, Pennsylvania. Dick's has 451 stores in 42 states as of...

 of Pittsburgh, Pennsylvania

Pennsylvania

The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

. Dick's purchased the brand from TaylorMade-adidas

Taylormade-adidas

TaylorMade-Adidas Golf Company of Carlsbad, California is a U.S. headquartered subsidiary of the German based Adidas Group. TaylorMade was started in 1979 by Gary Adams, the inventor of the metalwood, and the company has continued to maintain a consistent presence at the top of golf product...

 Golf on February 11, 2008, however, the Noodle trademark and all golf ball patents remained with TMaG.

Maxfli was previously owned by the Dunlop Slazenger

Dunlop Slazenger

Dunlop Slazenger was a sports equipment manufacturing company formed by BTR plc by consolidating the various sports brands acquired as part their take-over of Dunlop Holdings in 1985...

 group before its acquisition my TMaG in 2003. While under TMaG ownership, the brand underwent a change in focus from premium balls, such as Black Max and Red Max, to distance balls such as the Fire and the already successful Noodle, as TMaG looked to use its own TaylorMade brand in the high end golf ball market.

Major products

• Tour Series Golf Balls (Tour, Tour LC, Tour XD)

• Fire Golf Balls
  • Fire
  • Tour Fire (at one time used by John Daly
    John Daly (golfer)
    John Patrick Daly is an American professional golfer on the PGA Tour.Daly is known primarily for his driving distance off the tee , his non-country club appearance and attitude, and his rough-and-tumble personal life. Daly remains one of the most popular and intriguing figures on the PGA Tour...
    
    )

• C3
• VT2
• VT3
• TJB

Golf balls

• Tour LC
• Tour
• Tour XD
• HT Tour (included in the 2010 Golf Digest Ball Hotlist)
• HT Distance
• Revolution
• Revolution Low Compression
• Revolution EXT Distance
• Revolution EXT Soft
• Revolution EXT Straight
• Red Max
• Black Max
• Max Distance
• A10
• D-Tec Extra Distance/Spin
• DDH
• A3
• M3
• M3 Tour
• Revolution Series
  • Revolution EXT
  • Revolution EXT Distance
  • Revolution Tour
• Tour Balata HT

Golf clubs

• Powermax 460cc Driver

• Powermax Fairway Woods

• Powermax Irons

• A10 Irons

• Revolution irons

• Revolution Mid Irons

• Revolution XX Steel Woods

• Australian Blade

• Tour Patriot Full Set

• Finesse Irons

• Xf Oversize Irons

• rm 100 Irons

• ht oversize irons

• Missile Woods

• h Series Woods

• x Series Woods

• Offset Woods

• Balanced Putter

• Revolution Putter Series

• Specialty Wedges

• Fire