Mature market
Encyclopedia
A market is mature when it has reached a state of equilibrium
. A market is considered to be in a state of equilibrium when there is an absence of significant growth
, or a lack of innovation
.
Equilibrium
Equilibrium is the condition of a system in which competing influences are balanced. The word may refer to:-Biology:* Equilibrioception, the sense of a balance present in human beings and other animals...
. A market is considered to be in a state of equilibrium when there is an absence of significant growth
Economic growth
In economics, economic growth is defined as the increasing capacity of the economy to satisfy the wants of goods and services of the members of society. Economic growth is enabled by increases in productivity, which lowers the inputs for a given amount of output. Lowered costs increase demand...
, or a lack of innovation
Innovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
.