Master of corporate communication - AbsoluteAstronomy.com

Master of Corporate Communication (MCC), or Master of Science in Corporate Communication (MSc CC), is a post-graduate master degree designed to prepare communication professionals who in time will function as Corporate Communication Officer (CCO) at a strategic level in the organization. The MCC program structure and admissions are similar to that of the Master of Business Administration and Master of Science in Management degrees. The equivalent of MCC at some universities is Master’s in Communication, Master (of Arts) in Public Relations, Master (of Science) in Communication Management.

Admission

B-school MCC Admission Committees normally evaluate applicants based on resume, letters of recommendation, work experiences, as well as by a candidate's Bachelor degree GPA and GPA of graduate studies if applicable.

Based on these indicators, the committee decides if the applicant can handle the academic rigor of the program and demonstrate considerable leadership potential. The committee also looks for applicants that can improve diversity in the classroom as well as contribute positively to the study body as a whole.

Programme structure

The MCC structure varies from program to program, but typically resembles one of the five major types of MBAs (distance-learning, part-time, accelerated, two-year, or executive).

The MCC program for professionals often resembles one of a distance-learning, part-time, accelerated, or two-year MBA program. Most programs begin with a set of required courses and then offer more specialized courses two thirds of the way through the program.

Courses

Depending on the each university, the general management courses may include, but are not limited to the following courses:

Reputation Management
Issues Management
Corporate strategy
Organizational Behavior
Industrial Organization
Accounting
Strategic Marketing
Data Analysis

Some of the more subject-oriented topics (electives) in an MCC program include:

Corporate Branding
Crisis Communication
Integrated Marketing Communication
Corporate Communication Research
Employee Communication
Investor Relations
Media Impact on Reputation
Organizational Identity
Corporate Social Responsibility
Sponsoring and Partnerships
Commercial Communication Law
Public Affairs
Reputation Management
Advertising and Branding
and Issues Management

Graduation requirements

Graduation requirements are different for full-time MCC program from that for executive professionals. Total number of credits required for graduation in regular MCC program may differ from one university to another. However, usually the required number of credits for master program in countries practicing the Bologna system

Bologna process

The purpose of the Bologna Process is the creation of the European Higher Education Area by making academic degree standards and quality assurance standards more comparable and compatible throughout Europe, in particular under the Lisbon Recognition Convention...

of education is no less than 120 ECTS

European Credit Transfer and Accumulation System

This page describes ECTS-credits. For information about the ECTS grading system go to ECTS grading scale.European Credit Transfer and Accumulation System is a standard for comparing the study attainment and performance of students of higher education across the European Union and other...

. The number of credits for executive master programs is usually not less than 60 ECTS, depending on the university.

Europe

In 1997 the Corporate Communication Centre, an entity of the Rotterdam School of Management

Rotterdam School of Management

Rotterdam School of Management, Erasmus University is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands...

of the Erasmus University Rotterdam started with the Master of Corporate Communication program, developed by prof.dr. Cees van Riel

Cees van Riel

Cees B. M. van Riel is a Dutch scientist working in the area of corporate communication and reputation management. He has received the 2011 Pathfinder Award, the highest academic honor bestowed by for his contribution to research in the field of corporate reputation and strategic alignment.Cees...

. On a worldwide basis, it was the first program of its kind offered on a university level. Since then at least three other European universities have started offering MCC program. At present MCC is offered also at Sorbonne University

University of Paris

The University of Paris was a university located in Paris, France and one of the earliest to be established in Europe. It was founded in the mid 12th century, and officially recognized as a university probably between 1160 and 1250...

, Universität Leipzig

University of Leipzig

The University of Leipzig , located in Leipzig in the Free State of Saxony, Germany, is one of the oldest universities in the world and the second-oldest university in Germany...

, and Università della Svizzera Italiana.

In 2008 the Master of Corporate Communication Program at the Rotterdam School of Management

Rotterdam School of Management

Rotterdam School of Management, Erasmus University is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands...

was accredited by the NVAO

NVAO

NVAO is the educational accreditation organisation of the Netherlands and Flanders. It was established by international treaty and for the purpose of ensuring the quality of higher education in the Netherlands and Flanders by accrediting study programmes.-Mission:The organisation's mission is to...

, the Accreditation Organisation of the Netherlands and Flanders, to hold the Master of Science in Corporate Communication (MSc. CC) title.

External links

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