Martin Lindstrom is an author and Time Magazine Influential 100 Honoree. Lindstrom's books include Buyology - Truth and Lies About Why We Buy

Buyology - Truth and Lies About Why We Buy

Buyology – Truth and Lies About Why We Buy is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such advertisements, slogans, jingle and celebrity...

(Doubleday Business, division of Random House) and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications, a division of Random House), his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment – inspired by the 2009 film, The Joneses

The Joneses

The Joneses is a 2009 American film written and directed by Derrick Borte. It stars Demi Moore, David Duchovny, Amber Heard, and Ben Hollingsworth. It premiered at the 2009 Toronto International Film Festival on September 13, 2009. Roadside Attractions later purchased the United States theatrical...

 – to study the effects of social influence on purchasing decisions.

Lindstrom is weekly columnist for Fast Company

Fast Company

Fast Company can refer to:*Fast Company , starring Lon Chaney, Sr.*Fast Company , an Our Gang short*Fast Company , starring Evelyn Brent*Fast Company , featuring Deanna Durbin and Melvyn Douglas...

 and TIME Magazine and frequently contributes to NBC’s TODAY Show Lindstrom has written six books on brands and consumer behavior. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency. In 2011, Lindstrom appeared in the Morgan Spurlock

Morgan Spurlock

Morgan Valentine Spurlock is an American documentary filmmaker, humorist, television producer, screenwriter and journalist best known for the documentary film Super Size Me...

 (Super Size Me

Super Size Me

Super Size Me is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker. Spurlock's film follows a 30-day period from February 1 to March 2, 2003 during which he eats only McDonald's food...

) movie documentary: The Greatest Movie Ever Sold

The Greatest Movie Ever Sold

The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising in movies and TV shows, directed by Morgan Spurlock...

 and on America’s Next Top Model.

Buyology

In Buyology - Truth and Lies About Why We Buy, Lindstrom analyzes what makes people buy in a world which is cluttered with messages like advertisements, slogan

Slogan

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

s, jingle

Jingle

A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

, and celebrity endorsements. Through a study of the human psyche, he discusses the subconscious mind and how it plays a major role in deciding what the buyer will buy. The author claims to have studied the behavior of 2,000 humans for three years.