Marko Živic Show
Encyclopedia
Marko Živić Show was a Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

n late-night talk show that aired nightly on Fox televizija for a just over 4 months during 2007.

Background

Launched on April 23, 2007 at 10:30pm, produced by Srđan Šaper's Adrenalin production company, the show featured interviews and comedy bits conducted and performed by the host Marko Živić. Visually and conceptually, the programme very much resembled globally popular American shows of the same genre such as the Tonight Show with Jay Leno and Late Night with Conan O'Brien
Late Night with Conan O'Brien
Late Night with Conan O'Brien is an American late-night talk show hosted by Conan O'Brien that aired 2,725 episodes on NBC between 1993 and 2009. The show featured varied comedic material, celebrity interviews, and musical and comedy performances. Late Night aired weeknights at 12:37 am...

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The show's launch came as part of the general upgrade in Fox televizija's production capabilities, a network that was itself started only months earlier. The network thus had high hopes for its late night show, and it delivered as it soon became the best rated programme on Fox televizija's entire schedule. Over the coming months, the show continued gaining viewers in the usually slow summer season. In total, 95 episodes of the Marko Živić Show were shot and aired.

Controversial cancellation

Viewers were surprised when the show was taken off the air in early September 2007, a move by Fox televizija that created a minor controversy in Serbian print media. The official statement released by Fox said the cancellation was "a temporary measure that came about through a desire to free up Fox televizija's fall schedule for more movies and series". However, the print outlets very much wondered why would a network that's struggling for viewership be taking its best rated programme off the air. Other Serbian print media outlets speculated that Fox televizija's decision to do so had been forced from the outside due to Živić's occasional political humour. Still, others reported that despite getting good ratings relative to other Fox televizija programmes, Živić's show still couldn't generate enough advertising revenue to justify his
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The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...

3,000 per month salary - furthermore, according to this source, when he was asked to take a pay cut Živić refused and the show was thus taken off the air.

Despite the network's press statement that described the show's disappearance from its schedule as "temporary", the Marko Živić Show never resurfaced over the coming months. Its destiny was finally sealed in mid November 2007 when its timeslot was taken over by a similarly set new talk show Oralno doba
Oralno doba
Oralno doba was a Serbian talk/cabaret show airing nightly on Fox televizija from mid November 2007 until early June 2008. It was hosted by Lane Gutović....

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