Marketing Resource Management
Encyclopedia
Marketing Resource Management (MRM) provides the software infrastructure to support Marketing Operations Management
. Marketing Operations Management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness
. The growing importance of an effective MRM strategy is reflected by the number of leading organizations which are following this path, with implementations of software provided by some of the leading technology vendors operating in this space. This growth is also reflected in the growing importance of the marketing operations role in organizations.
MRM generally refers to technology for the areas of planning, design and production within marketing and MRM solutions do not provide the analytics, decisioning and automated execution capabilities for personalized marketing across channels. MRM is a subset of Enterprise Marketing Management
(EMM) solutions which provide more complete capabilities for all of the functions and roles within the marketing.
Marketing Operations Management
Marketing Operations Management is a version of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis....
. Marketing Operations Management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness
Marketing effectiveness
Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term...
. The growing importance of an effective MRM strategy is reflected by the number of leading organizations which are following this path, with implementations of software provided by some of the leading technology vendors operating in this space. This growth is also reflected in the growing importance of the marketing operations role in organizations.
MRM generally refers to technology for the areas of planning, design and production within marketing and MRM solutions do not provide the analytics, decisioning and automated execution capabilities for personalized marketing across channels. MRM is a subset of Enterprise Marketing Management
Enterprise marketing management
Enterprise Marketing Management defines a category of software used by marketing operations to manage their end-to-end internal processes. EMM is subset of Marketing Technologies which consists of a total of 3 key technology types that allow for corporations and customers to participate in a...
(EMM) solutions which provide more complete capabilities for all of the functions and roles within the marketing.
See also
- Marketing managementMarketing managementMarketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities...
- Marketing Operations ManagementMarketing Operations ManagementMarketing Operations Management is a version of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis....
- Enterprise Marketing ManagementEnterprise marketing managementEnterprise Marketing Management defines a category of software used by marketing operations to manage their end-to-end internal processes. EMM is subset of Marketing Technologies which consists of a total of 3 key technology types that allow for corporations and customers to participate in a...
- Digital Asset ManagementDigital asset managementDigital asset management consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets...
- Demand chainDemand chain-Concept:Analysing the firm's activities as a linked chain is a tried and tested way of revealing value creation opportunities. The business economist Michael Porter of Harvard Business School pioneered this value chain approach: "the value chain disaggregates the firm into its strategically...
- Real-time MarketingReal-time marketingReal-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place...