Mark Textor
Encyclopedia
Mark Textor is an Australia
n pollster
and campaign strategist. He was the principal pollster for former Australian Prime Minister John Howard
.
Textor was pollster and campaign strategist for former New Zealand Prime Minister Jim Bolger
in his 1997 victory and later, NZ Prime Minister Jenny Shipley
. As part of the Wirthlin Group's Political Team he also assisted in directing polling in four US congressional and gubernatorial races in 1994. He was a key strategist for the victory of Prime Minister Laisenia Qarase
in Fiji and most recently was a key advisor to the Conservative Party in the 2005 UK General Election where he directed polling changes. The Conservatives lost.
Prior to founding Crosby|Textor with partner Lynton Crosby
in 2002, Mark Textor was Australasian Managing Director of Wirthlin Worldwide
.
In 2006, Textor was involved in setting up C|T Financial, an investor relations
and financial communications specialist consultancy.
In 2008, Textor was a campaign strategist on the successful Boris Johnson
London Mayoral campaign.
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n pollster
Opinion poll
An opinion poll, sometimes simply referred to as a poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence...
and campaign strategist. He was the principal pollster for former Australian Prime Minister John Howard
John Howard
John Winston Howard AC, SSI, was the 25th Prime Minister of Australia, from 11 March 1996 to 3 December 2007. He was the second-longest serving Australian Prime Minister after Sir Robert Menzies....
.
Textor was pollster and campaign strategist for former New Zealand Prime Minister Jim Bolger
Jim Bolger
James Brendan "Jim" Bolger, ONZ was the 35th Prime Minister of New Zealand from 1990 to 1997. Bolger was elected on the promise of delivering a "Decent Society" following the previous Labour government's economic reforms, known as Rogernomics...
in his 1997 victory and later, NZ Prime Minister Jenny Shipley
Jenny Shipley
Dame Jenny Shipley, DNZM , served as the 36th Prime Minister of New Zealand from December 1997 to December 1999, the first woman to hold this office and the first, and to date only, woman to serve as parliamentary leader of the National Party of New Zealand.-Early life:Shipley was born as Jennifer...
. As part of the Wirthlin Group's Political Team he also assisted in directing polling in four US congressional and gubernatorial races in 1994. He was a key strategist for the victory of Prime Minister Laisenia Qarase
Laisenia Qarase
Laisenia Qarase is a Fijian political figure. He served as the sixth Prime Minister of Fiji from 2000 to 2006. After the military quashed the coup that led to the removal of Mahendra Chaudhry, Qarase joined the Interim Military Government as a financial adviser on 9 June 2000, until his appointment...
in Fiji and most recently was a key advisor to the Conservative Party in the 2005 UK General Election where he directed polling changes. The Conservatives lost.
Prior to founding Crosby|Textor with partner Lynton Crosby
Lynton Crosby
Lynton Crosby AO is an Australian political strategist.Having masterminded four successive election victories for John Howard, he has been described as a "master of the dark political arts," "the Australian Karl Rove," and in 2002 The Age newspaper described Crosby as "one of the most powerful and...
in 2002, Mark Textor was Australasian Managing Director of Wirthlin Worldwide
Wirthlin Worldwide
Wirthlin Worldwide was a political and business consulting firm founded by Richard Wirthlin in 1969. It ceased to operate as a separate company on September 8, 2004 when it was sold to Harris Interactive in a deal valued at $42 million dollars....
.
In 2006, Textor was involved in setting up C|T Financial, an investor relations
Investor relations
Investor Relations is a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a...
and financial communications specialist consultancy.
In 2008, Textor was a campaign strategist on the successful Boris Johnson
Boris Johnson
Alexander Boris de Pfeffel Johnson is a British journalist and Conservative Party politician, who has been the elected Mayor of London since 2008...
London Mayoral campaign.