Manor AG is a Swiss department store

Department store

A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...

 chain with its headquarter in Basel. With an estimated market share of 59%, Manor is Switzerland’s biggest department-store chain. The Manor Group extends to the 70 Manor stores employing some 11,300 personnel, the Athleticum sports goods chain and Switzerland’s FLY furniture shops. The Group, which is owned by Geneva-based Maus Frères Holding

Maus Frères

Maus Frères SA is a Swiss holding company that owns department stores and other loosely related businesses, mostly in Switzerland, but with some major international interests....

, generated total sales of CHF 3.34 billion in 2010. Manor is positioned in the medium price segment.

Company history

Brothers Ernest and Henri Maus and Léon Nordmann opened their first department store in Lucerne in 1902, under the “Léon Nordmann” name. The more familiar “Manor”—a combination of the founders’ Maus and Nordmann surnames—did not appear until a new corporate identity was adopted in about 1965. All the company’s department stores in German-speaking Switzerland have borne the Manor name since 1994, and all the stores in the rest of the country have carried the name since September 2000. The standardised name has provided Manor with clearer identification, greater market transparency, simplified communications and a nationwide presence.

Major business

Manor owns several trading names:

• Manor
• Manor Food
• Manora Restaurant / Manora Ristorante
• Appunto
• Sanovit

The most known store brands are:

• Maddison (clothing)
• Avant Première (clothing)
• JJBenson (clothing)
• Yes or No (clothing)
• Lokal (food)
• Hausgemacht (food)
• Bio Natur Plus (food)
• 1 2 3 (food)
• Gran Delizia (food)

External links

• Manor official website