Magiciens de la terre
Encyclopedia
Magiciens de la Terre was a contemporary art
Contemporary art
Contemporary art can be defined variously as art produced at this present point in time or art produced since World War II. The definition of the word contemporary would support the first view, but museums of contemporary art commonly define their collections as consisting of art produced...

 exhibit at the Centre Georges Pompidou
Centre Georges Pompidou
Centre Georges Pompidou is a complex in the Beaubourg area of the 4th arrondissement of Paris, near Les Halles, rue Montorgueil and the Marais...

 and the Grande Halle at the Parc de la Villette in 1989.

Background

In 1989, in the wake of the infamous “Primitivism
Primitivism
Primitivism is a Western art movement that borrows visual forms from non-Western or prehistoric peoples, such as Paul Gauguin's inclusion of Tahitian motifs in paintings and ceramics...

” show at MOMA
Moma
Moma may refer to:* Moma , an owlet moth genus* Moma Airport, a Russian public airport* Moma District, Nampula, Mozambique* Moma River, a right tributary of the Indigirka River* Google Moma, the Google corporate intranet...

, curator Jean-Hubert Martin set out to create a show that counteracted ethnocentric practices within the contemporary art
Contemporary art
Contemporary art can be defined variously as art produced at this present point in time or art produced since World War II. The definition of the word contemporary would support the first view, but museums of contemporary art commonly define their collections as consisting of art produced...

 world as a replacement for the format of the traditional Paris Biennial. (Buchloh 158) This exhibition sought to correct the problem of “one hundred percent of exhibitions ignoring 80 percent of the earth.” He did this in his show, Magiciens de la Terre, exhibited at the Centre Georges Pompidou
Centre Georges Pompidou
Centre Georges Pompidou is a complex in the Beaubourg area of the 4th arrondissement of Paris, near Les Halles, rue Montorgueil and the Marais...

 and the Grande Halle at the Parc de la Villette.

Martin’s show worked to confront problems presented by several exhibitions that perpetuated a colonialist mentality, the most recent being the aforementioned show, “Primitivism” in 20th Century Art: Affinity of the Tribal and the Modern held at the Museum of Modern Art, New York. Many critics condemned “Primitivism”, as it fell into a similar Modernist trap of providing only a pure aesthetization of the work of native cultures. “Primitivism” stated that it was only interested in displaying tribal works that influenced Modern artists and studying how this phenomenon functioned within the Modernist discourse. Many of the tribal works were presented vis-à-vis Modernist works when little or no historical evidence of these works drawing inspiration from specific “primitive” works or, in some cases, even a “primitive” idiom. (Varnedoe 13)

In addition to the “Primitivism” show, Magiciens de la Terre worked with the 1931 show, L’Exposition Coloniale as a counter-reference point. This exhibition was organized in a typical colonial fashion, to show the economic and moral superiority of the French country, and the products of the grateful colonized. The souvenir medal from the exhibition speaks volumes. The bas-relief features a Western woman on the right (A personification of France with references to allegorical representations of Liberty, Truth, or Wisdom) outstretching her arm to gently comfort and protect her smiling representations of ethnic stereotypes. This exhibition is covered within the Magiciens catalog, where this show’s colonialist ideology is explained. This show served as a definition of what Magiciens was not.

Paris Biennial

Although Magiciens served to counteract the ideology expressed in the two shows, Magiciens was also meant to resolve some long-standing problems of the format of the Paris Biennial. In years past, the French curatorial team would select the countries to be exhibited, and representatives from the respective countries would select artists that they deemed the greatest artistic talents of their nation. This method failed as many of the non-Western artists selected were second-rate practitioners (in style and content) of artistic movements that originated in the West. It was felt that these artists were not exemplary of the diversity of human cultures, and their work only strengthened Western hegemony.

With the failings of these previous shows in mind, Martin organized Magiciens by selecting one hundred artists from around the world: fifty from the so-called “centers” of the world (the United States and Western Europe) and fifty from the “margins” (Africa, Latin America, Asia, and Australia). No specific criteria were set up for the selection of the individual works in the show as long as this numerical ratio was maintained. When selecting artists from outside the Western tradition, the curator claimed to choose artists according to their artworks’ “visual and sensual experiences.” Martin explains:
I want to play the role of someone who uses artistic intuition alone to select objects which come from totally different cultures, … But obviously, I also want to incorporate into that process the critical thinking which contemporary anthropology provides on the problem of ethnocentrism, the relativity of culture, and intercultural relations. (Buchloh 122-133)


In an interview with Benjamin H. D. Buchloh
Benjamin H. D. Buchloh
Benjamin H. D. Buchloh is the Andrew W. Mellon Professor of Modern Art at Harvard University. His 2000 book, Neo-Avantgarde and Culture Industry, is a collection of eighteen essays on major figures of postwar art written since the late 1970s...

he acknowledged this method had inherent flaws, but also noted that any methodological framework for the selection of works will make similar mistakes. Martin felt that the inclusion of the fifty non-Western artists would begin to facilitate a change starts de-centering notions of an artistic center(s) within the Western tradition of art practice.

External links

Jangarh Singh Shyam

Contemporary Indian "Other Masters"
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