MOR Music TV
Encyclopedia
MOR Music TV is a defunct channel that ran music videos 24 hours a day. However, as it played each music video, viewers had the opportunity to buy the album by calling a toll-free number in the same manner as the Home Shopping Network
Home Shopping Network
Home Shopping Network or HSN began in 1977 as a 24-hour/7 day a week home shopping television network televised via cable, satellite, and some terrestrial channels in the Philippines. HSN can also be shopped online at hsn.com...

 or QVC
QVC
QVC is a multinational corporation specializing in televised home shopping. Founded in 1986 by Joseph Segel in West Goshen Township, Pennsylvania, United States, QVC broadcasts in five countries as QVC US, QVC UK, QVC Germany, QVC Japan and – QVC Italy to 200 million households...

, and was offered to cable systems with the same revenue sharing opportunities for cable operators from album sales as HSN and QVC offered for item sales. The music ranged from light country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 to soft rock with no hard rock or rap music.

The network's name has a double meaning - "MOR" refers to both the word "more" as in "more music" but is also an acronym for middle of the road, referring to its musical format of light AC
Adult contemporary music
Adult contemporary music is a broad style of popular music that ranges from lush 1950s and 1960s vocal music to predominantly ballad-heavy music with varying degrees of rock influence, as well as a radio format that plays such music....

and country songs.

The channel closed on 1999.

External links

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