MDLinx
Encyclopedia
MDLinx is an internet-based service that offers physicians and other healthcare professionals a quick means of staying current with academic literature. The typical medical specialist would have to read 30 to 80 journal articles every day to keep up with the flow of information in his/her specialty. MDLinx solves that problem by scanning, sorting, summarizing, and disseminating the new literature in a digestible format. Healthcare professionals subscribe to the free service and opt to receive daily or weekly newsletters with summaries of and links to new journal articles in their areas of specialty. MDLinx users also receive information about pharmaceuticals and Continuing Medical Education
(CME) programs, and invitations to take part in paid market research
surveys. MDLinx currently runs sites in 34 specialties and 747 subspecialties. Clients, which include pharmaceutical companies and Continuing Medical Education
(CME) institutions, use informational and promotional space on MDLinx’s site and email to communicate information about their products, services and programs. MDLinx’s Market Research
arm provides direct access to physician panels in the US, Japan and Korea, and access via partnerships to physician panels in other countries. According to Forrester Research, MDLinx is one of the most trafficked physician portals in the United States
, cardiothoracic surgeon and author, served on the Board of Directors. MDLinx was the first physician portal to offer an index of over a thousand journals segmented into over seven hundred subspecialties. In early 2006, MDLinx was credited with linking a doctor to a Mongolian boy in need of a heart operation
(CME) programs.
, the industry’s leading quality benchmark. MDLinx has recently received a patent for the way feasibility is calculated and market research
is conducted on the internet.
Continuing medical education
Continuing medical education refers to a specific form of continuing education that helps those in the medical field maintain competence and learn about new and developing areas of their field. These activities may take place as live events, written publications, online programs, audio, video, or...
(CME) programs, and invitations to take part in paid market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
surveys. MDLinx currently runs sites in 34 specialties and 747 subspecialties. Clients, which include pharmaceutical companies and Continuing Medical Education
Continuing medical education
Continuing medical education refers to a specific form of continuing education that helps those in the medical field maintain competence and learn about new and developing areas of their field. These activities may take place as live events, written publications, online programs, audio, video, or...
(CME) institutions, use informational and promotional space on MDLinx’s site and email to communicate information about their products, services and programs. MDLinx’s Market Research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
arm provides direct access to physician panels in the US, Japan and Korea, and access via partnerships to physician panels in other countries. According to Forrester Research, MDLinx is one of the most trafficked physician portals in the United States
Founding
MDLinx was founded in 1999 by Evan Garfein, a surgical resident at Brigham and Women’s Hospital in Boston, and Dr. Robert Ashton, a cardiothoracic surgical fellow at Columbia-Presbyterian. The surgeons saw a need for specialists to have convenient access to a highly specialized stream of information that would allow them to stay on top of their fields. Alan Meckler, founder of high tech news publisher Mecklermedia and chief executive officer of venture capital firm Internet.com provided the upfront investment and Mehmet OzMehmet Oz
Mehmet Cengiz Oz , also known as Dr. Oz, is a Turkish-American cardiothoracic surgeon, author, talk show host, and commentator for The Dr. Oz Show, a daily television program focusing on medical issues/personal health....
, cardiothoracic surgeon and author, served on the Board of Directors. MDLinx was the first physician portal to offer an index of over a thousand journals segmented into over seven hundred subspecialties. In early 2006, MDLinx was credited with linking a doctor to a Mongolian boy in need of a heart operation
Merger
In 2006, MDLinx was fully acquired by So-net M3 USA, a subsidiary of So-net M3, a leading provider of online marketing solutions to the healthcare industry in Japan. With the merger, MDLinx expanded its offerings to healthcare professionals to include information on new drugs and Continuing Medical EducationContinuing medical education
Continuing medical education refers to a specific form of continuing education that helps those in the medical field maintain competence and learn about new and developing areas of their field. These activities may take place as live events, written publications, online programs, audio, video, or...
(CME) programs.
Recent developments
In February 2009, MDLinx announced its acceptance into CASRO, the Council of American Survey Research OrganizationsCouncil of American Survey Research Organizations
The Council of American Survey Research Organizations 325+member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry...
, the industry’s leading quality benchmark. MDLinx has recently received a patent for the way feasibility is calculated and market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
is conducted on the internet.
External links
- MDLinx Homepage
- M3 USA Corporate Site
- Corporate Homepage
- http://www.forbes.com/2000/01/19/feat.html
- Follow us on Twitter