Mad Kids was DC Comics

DC Comics

DC Comics, Inc. is one of the largest and most successful companies operating in the market for American comic books and related media. It is the publishing unit of DC Entertainment a company of Warner Bros. Entertainment, which itself is owned by Time Warner...

' spin-off of Mad

Mad (magazine)

Mad is an American humor magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952. Launched as a comic book before it became a magazine, it was widely imitated and influential, impacting not only satirical media but the entire cultural landscape of the 20th century.The last...

.

Between 2006 and 2009, there were 14 issues of Mad Kids, a publication aimed at a younger demographic. Reminiscent of Nickelodeon

Nickelodeon

Nickelodeon is a US cable TV channel.Nickelodeon may also refer to:-In television:*Spinoffs of the Nickelodeon channel:** Nickelodeon Magazine, a children's magazine.** Nickelodeon Universe, an amusement park....

 Magazine, it emphasized current kids' entertainment (i.e. Yu-Gi-Oh!

Yu-Gi-Oh!

is a Japanese manga created by Kazuki Takahashi. It has produced a franchise that includes multiple anime shows, a trading card game and numerous video games...

, Naruto

Naruto

is an ongoing Japanese manga series written and illustrated by Masashi Kishimoto. The plot tells the story of Naruto Uzumaki, an adolescent ninja who constantly searches for recognition and aspires to become the Hokage, the ninja in his village who is acknowledged as the leader and the strongest of...

, High School Musical

High School Musical

High School Musical is a 2006 American television film, first in the High School Musical film franchise. Upon its release on January 20, 2006, it became the most successful film that Disney Channel Original Movie ever produced, with a television sequel High School Musical 2 released in 2007 and...

), albeit with an impudent voice.

Content

Much of the content of Mad Kids had originally appeared in the parent publication; reprinted material was chosen and edited to reflect grade schoolers' interests. But the quarterly magazine also included newly-commissioned articles and cartoons, as well as puzzles, bonus inserts, a calendar and other activity-related content common to kids' magazines.