Luvs
Encyclopedia
Luvs is a brand of disposable diaper
Diaper
A nappy or a diaper is a kind of pant that allows one to defecate or urinate on oneself discreetly. When diapers become soiled, they require changing; this process is often performed by a second person such as a parent or caregiver...

s made by Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

. It was sold as a "deluxe" brand in the late 1980s. Since 1994 it's sold as a budget brand. The brand also has baby wipes.

Diaper sizes

  • Newborn Up to 10 lb (up to 4.5 kg) – These are for smaller newborn infants. May be too small for some infants.
  • 1 8-14 lb (4-6 kg) – For larger newborns and infants up to 3 months old.
  • 2 12-18 lb (5-8 kg) – For infants from about 2 months to 6 months.
  • 3 16-28 lb (7-13 kg) – For the transition of infancy and toddlerhood - for babies from about 5 months to 2 years.
  • 4 22-37 lb (10-17 kg) – For toddlers to preschoolers from about 1 year to just about 3 years of age.
  • 5 27+ lb (12+ kg) – For toddlers to preschoolers from about 2 and a half years to 4 years old. Ideal for preschoolers who still wet heavily at night. About the size of size 4 underwear.
  • 6 35+ lb (16+ kg) – For larger toddlers as well as preschoolers and elementary school kids. For children 3 and a half to 6. For children who toilet train later than usual as well as those who may be trained during the day but need nighttime protection for bedwetting and wet too heavily for Pull Ups products. About the size of Size 6 underwear. It has been noted some Older children are able to fit into this size from ages 13+.

Discontinued Products

  • Luvs Training Pants
  • Luvs Sleepdrys Disposable Night Time Underpants – for older children who still have bed-wetting problems at night
  • Luvs SplashWear Swim Diapers
  • Luvs Deluxe for boys
  • Luvs Deluxe for girls
  • Luvs Phases diapers
  • Luvs (Super) Baby Pants
  • Luvs Diapers with Dri-Weave
  • Luvs Overnight Leakguards

Brand history

  • 1976: The brand is introduced, with help from astronaut Kenneth Buell.
  • 1984: New Luvs are introduced with thicker padding.
  • 1985: Baby Pants are introduced.
  • 1986: Super Baby Pants are introduced. Extra large size is also introduced.
  • 1987: Luvs Deluxe is introduced, a diaper that claims to be "so leak-resistant, it works overnight."
  • 1989: Luvs Deluxe introduces single-sex diapers, differentiating the spot where boys and girls wet most.
  • 1991: Luvs Phases are introduced.
  • 1994: Luvs introduces the Dri-Weave, an absorbent material found in Always
    Always (product)
    Always is a brand of feminine hygiene products, including maxi pads, pantiliners, and tampons, produced by Procter & Gamble. It was released in 1983...

    . This was only used for a short while. The product became a budget brand.
  • 1995: Luvs re-introduced unisex diapers.
  • 1996: Luvs introduces the stretch diaper, a diaper that features the "elastic waistband".
  • 1998: Barney the Dinosaur
    Barney & Friends
    Barney and Friends, also referred to by HiT Entertainment as Barney the Friendly Dinosaur, is an independent children's television show produced in the United States, aimed at children from ages 1-8...

     first appears on Luvs diapers, in consideration to the theatrical release of Barney's Great Adventure
    Barney's Great Adventure
    Barney's Great Adventure is a 1998 musical adventure film based on the children's television series Barney & Friends, featuring the character Barney the dinosaur...

    . As part of a deal, Luvs diapers make a cameo in the movie.
  • 1999: Luvs introduces the Size 6.
  • 2000: Luvs SplashWear is introduced.
  • 2001: Luvs Overnight Leakguards are introduced. Shortly thereafter Luvs began using a cloth-like cover.
  • 2002: Luvs SleepDrys, disposable underpants for older children with bed-wetting problems.
  • 2004: Blue's Clues
    Blue's Clues
    Blue's Clues is an American children's television show airing on the Nickelodeon family of channels. The show premiered on September 8, 1996 and airs on Nick Jr. and other channels, although production of new episodes ceased by 2006. Versions of the show have been produced in other countries,...

     designs first appear. At that point, the diapers were made with softer material and the Velcro
    Velcro
    Velcro is the brand name of the first commercially marketed fabric hook-and-loop fastener, invented in 1948 by the Swiss electrical engineer George de Mestral...

    tabs were more cloth-like. SleepDrys and SplashWear were discontinued.
  • 2006: "The Change to Luvs Challenge" is first used in that year.
  • 2007: Bear Hug Stretch is introduced.
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