Luisa Spagnoli
Encyclopedia
Luisa Spagnoli, born Sargentini (1877, Perugia
– 1935, Paris), was an Italian businesswoman, famous for creating a brand of women’s fashion clothing and chocolate brand Perugina
1907, Luisa Spagnoli with Giovanni Buitoni, created the small company Perugina
with headquarters in storical center of Perugia
with only 15 labourers.
With the outbreak of World War I to carry on the plant remains only Spagnoli with her two sons, Mario and Aldo.
After the war, the Perugina
factory had grown to more than one hundred employees.
In 1923, a brand of Italian chocolate called Bacio (Kiss) was created
Angora Spagnoli
After the end of the war Luisa created a new company : breeding of poultry and rabbit angora.
1928 - Luisa Spagnoli was the first person to introduce the angora yarn for knitwear with the trademark l'Angora Spagnoli - shawls, boleros and fashionable garments. In the Fair of Milano this innovation was noted and the activity of company expand.
Luisa fail to see the real lift-off company that will begin about four years later under the guidance of her son Mario. She was diagnosed with cancer. Giovanni Buitoni moved to Paris to ensure the best care and remained with her until her death in 1935.
He was credited with the invention, patented in 1942 by two objects: a comb for collection of wool and a clamp for tattooing angora rabbits.
Mario built in 1947, the new factory of the "City dell'angora", around which grew a community, where the party was welfare and recreational cycle phase.
He also founded the 60's the playground of the Città della Domenica :it:Città della Domenica originally called Spagnolia and even today a destination for visitors.
With his son Hannibal (1927–1986), entrepreneur and president of Perugia Calcio
, production is more diversified and created the sales network of shops Luisa Spagnoli, there are more than 100 shops now present throughout the world with headquarters in Perugia
.
Perugia
Perugia is the capital city of the region of Umbria in central Italy, near the River Tiber, and the capital of the province of Perugia. The city is located about north of Rome. It covers a high hilltop and part of the valleys around the area....
– 1935, Paris), was an Italian businesswoman, famous for creating a brand of women’s fashion clothing and chocolate brand Perugina
Perugina
Perugina is an Italian confectionery company based in Perugia, Italy.The company was formed in 1907 by Giovanni Buitoni and Luisa Spagnoli, a confectioner in her own right, in the town of Perugia, in central Italy....
Biography
Perugina1907, Luisa Spagnoli with Giovanni Buitoni, created the small company Perugina
Perugina
Perugina is an Italian confectionery company based in Perugia, Italy.The company was formed in 1907 by Giovanni Buitoni and Luisa Spagnoli, a confectioner in her own right, in the town of Perugia, in central Italy....
with headquarters in storical center of Perugia
Perugia
Perugia is the capital city of the region of Umbria in central Italy, near the River Tiber, and the capital of the province of Perugia. The city is located about north of Rome. It covers a high hilltop and part of the valleys around the area....
with only 15 labourers.
With the outbreak of World War I to carry on the plant remains only Spagnoli with her two sons, Mario and Aldo.
After the war, the Perugina
Perugina
Perugina is an Italian confectionery company based in Perugia, Italy.The company was formed in 1907 by Giovanni Buitoni and Luisa Spagnoli, a confectioner in her own right, in the town of Perugia, in central Italy....
factory had grown to more than one hundred employees.
In 1923, a brand of Italian chocolate called Bacio (Kiss) was created
Angora Spagnoli
After the end of the war Luisa created a new company : breeding of poultry and rabbit angora.
1928 - Luisa Spagnoli was the first person to introduce the angora yarn for knitwear with the trademark l'Angora Spagnoli - shawls, boleros and fashionable garments. In the Fair of Milano this innovation was noted and the activity of company expand.
Luisa fail to see the real lift-off company that will begin about four years later under the guidance of her son Mario. She was diagnosed with cancer. Giovanni Buitoni moved to Paris to ensure the best care and remained with her until her death in 1935.
Industrial development
After her death, her son Mario (1900–1977) in 1937 changed the company wanted by Luisa from craft to industrial.He was credited with the invention, patented in 1942 by two objects: a comb for collection of wool and a clamp for tattooing angora rabbits.
Mario built in 1947, the new factory of the "City dell'angora", around which grew a community, where the party was welfare and recreational cycle phase.
He also founded the 60's the playground of the Città della Domenica :it:Città della Domenica originally called Spagnolia and even today a destination for visitors.
With his son Hannibal (1927–1986), entrepreneur and president of Perugia Calcio
Perugia Calcio
Associazione Calcistica Perugia Calcio is an Italian association football club based in Perugia, Umbria, direct heir of the old Perugia Calcio and A.C. Perugia, excluded from Italian football because of financial troubles....
, production is more diversified and created the sales network of shops Luisa Spagnoli, there are more than 100 shops now present throughout the world with headquarters in Perugia
Perugia
Perugia is the capital city of the region of Umbria in central Italy, near the River Tiber, and the capital of the province of Perugia. The city is located about north of Rome. It covers a high hilltop and part of the valleys around the area....
.