Long Beach Seafood Restaurant (Simplified Chinese: 长堤海鲜楼) is a restaurant

Restaurant

A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...

-chain in Singapore

Singapore

Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

 best known for creating the original black pepper crab

Black pepper crab

Black pepper crab is one of the two most popular ways that crab is served in Singapore. It is made with hard-shell crabs, and cooked in a thick gravy made with black pepper. The creation of Singapore's black pepper crab is attributed to Long Beach Seafood Restaurant in 1959...

s. The main restaurant is located along the East Coast Parkway

East Coast Parkway

The East Coast Parkway is an expressway that runs along the southeastern coast of Singapore. The expressway is approximately in length, and connects Singapore Changi Airport in the east to the Benjamin Sheares Bridge in the south of the main island before it links with the Ayer Rajah Expressway...

, with three other branches in Marina South

Marina South

Marina South is a peninsula adjacent to the Central Business District in Singapore, and also the name of an urban planning area in the Central Area of Singapore's Central Region.-History:...

, IMM Building and at the East Coast Seafood Centre

East Coast Seafood Centre

The East Coast Seafood Centre is a tri-block food centre in East Coast Park, Singapore, best known for co-locating several major local seafood restaurants, including Jumbo Seafood and Long Beach Seafood Restaurant. Jumbo Seafood established its first and flagship oulet at the Centre in 1987, with...

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The restaurant has been in existence since the 1940s with its first outlet at Bedok Resthouse, and has helped shape Singapore's local seafood culinary tastes. Besides the black pepper crabs, it also lays claim to being the first restaurant in Singapore to serve live seafood, and its menu of barbecued tilapia

Tilapia

Tilapia , is the common name for nearly a hundred species of cichlid fish from the tilapiine cichlid tribe. Tilapia inhabit a variety of fresh water habitats, including shallow streams, ponds, rivers and lakes. Historically, they have been of major importance in artisan fishing in Africa and the...

, drunken prawns and crispy duck have become common dishes in other contemporary seafood restaurants http://wineanddine.asiaone.com.sg/news/features/20050219_001.html.