Localeze
Encyclopedia
Localeze, a service of Neustar
NeuStar
Neustar, Inc. is a provider of clearinghouse and directory services to the global communications and Internet industries.-History:Neustar was incorporated in Delaware in 1998. It started as a business unit within Lockheed Martin Corporation...

, is a content manager for local search
Local search
Local search may refer to:* Local search , a method for problem solving in optimization* Local search , web searching for web sites relevant to a given place...

 engines. The company provides businesses with tools to verify and manage the identity of their local listings across the Web. The company works with local search platform partners and location-based service partners, national brands and local business clients.

History

Localeze was created in 2005 to help businesses ensure that they have accurate name, address and phone number data available on search engines, Internet Yellow Pages
Yellow Pages
Yellow Pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings...

 and vertical directories. Today, those business listings are also included in personal navigation devices
Personal navigation assistant
A Personal Navigation Assistant also known as Personal Navigation Device or Portable Navigation Device is a portable electronic product which combines a positioning capability and navigation functions....

, mobile apps
Mobile application development
Mobile application development is the process by which application software is developed for small low-power handheld devices such as personal digital assistants, enterprise digital assistants or mobile phones...

 and on social networks.

Product Description

As a local search business listings provider, Localeze collects and distributes business listings that can be verified by businesses themselves. Its business listings are used by search, social and mobile companies in the domain of Local Search and location-based service
Location-based service
A Location-Based Service is an information or entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device....

s. Such partners include Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

, Bing, Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

, Yellowpages, TomTom
TomTom
TomTom NV is a Dutch manufacturer of automotive navigation systems, including both stand-alone units and software for personal digital assistants and mobile telephones. It is the leading manufacturer of navigation systems in Europe. TomTom's customer service is located in Amsterdam, Netherlands...

, Siri
Siri Personal Assistant
Siri is an intelligent software assistant and knowledge navigator functioning as a personal assistant application for iOS. The application uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services...

 (acquired by Apple
Apple
The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family . It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apple grow on small, deciduous trees that blossom in the spring...

), Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 and Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

.
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