Local Matters is a privately held Delaware corporation based in Denver, Colorado

Denver, Colorado

The City and County of Denver is the capital and the most populous city of the U.S. state of Colorado. Denver is a consolidated city-county, located in the South Platte River Valley on the western edge of the High Plains just east of the Front Range of the Rocky Mountains...

  created through a merger between Aptas, Inc. and ISx, and YP Solutions announced on May 23, 2005 . In October 2005, Local Matters acquired Online Web Marketing, the makers of AreaGuides.net.

Local Matters is a solutions and services provider for media publishers, internet yellow pages, franchise organizations and the real estate industry. Technology solutions are targeted to directory publishers and real estate groups worldwide with a focus on local search.

Aptas, Inc.

Aptas, Inc. was founded March 19, 2002 in San Jose, California

San Jose, California

San Jose is the third-largest city in California, the tenth-largest in the U.S., and the county seat of Santa Clara County which is located at the southern end of San Francisco Bay...

 between Nextron, Inc. and AccelX with a focus on SME Service Solutions for Directory Assistance

Directory assistance

In telecommunications, directory assistance or directory enquiries is a phone service used to find out a specific telephone number and/or address of a residence, business, or government entity.-Technology:...

 providers. The headquarters was set in Denver, CO. The first CEO of the new company was Perry Evans.

ISx

ISx was merged with Aptas, Inc. and YP Solutions in 2005 and has since been renamed Local Matters Voice and Wireless Division, Inc. ISx stood for Information Services Extended, Inc. and specialized in directory assistance solutions for telecommunications companies, call centers, and content providers. Prior to 2001, ISx was a business unit of IBM

IBM

International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...

 dating back into the 1970s. The company is based out of Fort Lauderdale, Florida

Fort Lauderdale, Florida

Fort Lauderdale is a city in the U.S. state of Florida, on the Atlantic coast. It is the county seat of Broward County. As of the 2010 census, the city had a population of 165,521. It is a principal city of the South Florida metropolitan area, which was home to 5,564,635 people at the 2010...

 . Local Matters Voice and Wireless Division, Inc. operates as a subsidiary of Local Matters and retained the CEO from ISx. Local Matters press releases still refer to the division as ISx.

MyAreaGuides.net

MyAreaGuides.net (or AreaGuides.net) is a location-based portal whereby one can search for services in a certain locality, including those with small populations. Online Web Marketing (OLWM) is the creator of AreaGuides and was acquired by Local Matters on November 1, 2005.

OLWM was created as a website creation and marketing firm based out of St. George, Utah

St. George, Utah

St. George is a city located in the southwestern part of the U.S. state of Utah, and the county seat of Washington County, Utah. It is the principal city of and is included in the St. George, Utah, Metropolitan Statistical Area. The city is 119 miles northeast of Las Vegas, Nevada, and 303 miles ...

and has a portfolio full of destination sites.