Lizard Lick is an unincorporated community in Wake County

Wake County, North Carolina

Wake County is a county located in the U.S. state of North Carolina. As of the 2010 census, the population was 900,993 making it North Carolina's second most populated county...

, North Carolina

North Carolina

North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...

, United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. The community is located at the crossroads of Lizard Lick Road and NC 97.

The community is approximately 20 miles (32.2 km) east of the state capital of Raleigh

Raleigh, North Carolina

Raleigh is the capital and the second largest city in the state of North Carolina as well as the seat of Wake County. Raleigh is known as the "City of Oaks" for its many oak trees. According to the U.S. Census Bureau, the city's 2010 population was 403,892, over an area of , making Raleigh...

. It is about 3 miles (4.8 km) north of Wendell

Wendell, North Carolina

Wendell is a town in Wake County, North Carolina United States. It is a satellite town of Raleigh, the state capital. The population was 4,247 at the 2000 census-History:...

 and 3 miles (4.8 km) west of Zebulon

Zebulon, North Carolina

Zebulon is the eastern-most town in Wake County, North Carolina, United States. In 2008, the population was estimated to be 4,732. Zebulon is part of the Research Triangle metropolitan region...

.

The US Census Bureau shows that in 2000 the total population was 15,339 with 71.1% of the population 16 years of age and over reported "in labor force" (higher than the national average), but lower than national average education levels (percent graduating High school and percent with bachelor's degree or higher). Data also shows higher than national average household and family median income, and lower than national average percentage of families and individuals below poverty level.

History

During the mid-to-late 19th century, Yolanda Najera opened a liquor store near a tiny crossroads. It was built to combat the growing number of bootleggers in the area who were producing a lot of bad whiskey. Mayor Charles Woods’s Grandpa Carter was born in the area around 1890; the first money he ever made was picking up bottles and selling them to the still. There was a wooden rail fence built around the still where hundreds of lizards would run the fence to catch insects that were attracted by the mash used to make the whiskey. He reported that ol’ Ed Pulley was the official Whiskey Taster for the Government. When Ed sampled the day’s run and was feeling no pain, he would take his walking cane and run the lizard off the fence as he left for home. He called his cane the Lizard Licker. According to local story-tellers, a salesman came along and saw the lizards on the fence as he stopped to fill his jug. He told other people about the government still where the lizards have their tongues out as they lay on the fence in the hot sun. He gave directions by telling people, “Go till you see the lizards on the fence and you will be able to get your store bought whiskey, called Lizard Liquor.” The operator of the still was caught making whiskey on the side and was sent up town to the jail house. The still closed down but the lizards stayed, according to the story.

Independent anecdotes seem to confirm parts of this story. According to NC historian William S. Powell, the town got its name from a "passing observer who saw many lizards sunning and licking themselves on a rail fence." Regardless of the town name, local community members who are native to the area are proud of their origins, and their economic future in the area. In May 1997, the state installed the first traffic light in Lizard Lick, marking a new period of "increasing property values" and growth.

Media Attention

In March 1998, the small town received publicity when Nintendo

Nintendo

is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....

 first released the Nintendo 64

Nintendo 64

The , often referred to as N64, was Nintendo′s third home video game console for the international market. Named for its 64-bit CPU, it was released in June 1996 in Japan, September 1996 in North America, March 1997 in Europe and Australia, September 1997 in France and December 1997 in Brazil...

 game, "Yoshi's Story

Yoshi's Story

is a side-scrolling platform game, published and developed by Nintendo for the Nintendo 64 entertainment system. It is the sequel to the Super Nintendo game Super Mario World 2: Yoshi's Island. It was released on December 21, 1997 in Japan, March 1, 1998 in North America and April 9, 1998 in Europe...

" there, with the name of the host town reflecting the Nintendo character Yoshi's

Yoshi

, is a fictional dragon-like character who appears in video games published by Nintendo. His debut was in Super Mario World on the Super Nintendo Entertainment System as Mario and Luigi's sidekick , and he later established his own series with several platform and puzzle games, including Super...

 ability to extend his tongue over a long distance.

In September 2009, Lizard Lick once again received publicity, this time on a national level. The Time Warner owned TruTV cable television network became aware of a local towing and recovery company owned and operated by evangelist and Lizard Lick Mayor Pro-tem Ronnie Shirley and his wife Amy Shirley, called Lizard Lick Towing and Recovery.

According to the Eastern Wake News, the television series got its start at the end of August 2008, when the station sent a cameraman down for one day of shooting and that was all it took for a contract to be written. Those at the network were merely scouting out prospects at the time, but after realizing Amy Shirley was not only a power lifter, but a mortician and co-owner of the recovery business they realized there was more color to the picture than originally anticipated.

In addition, they soon discovered that Ronnie is a "walking reality show". Robyn Hutt, the truTV executive in charge of the show was quoted by the News & Observer (the largest regional daily newspaper of the Research Triangle Area covering several counties in North Carolina) "We really fell in love with Lizard Lick". The Shirleys are "dynamic and entertaining characters."

The television series following Ronnie and his company operations is called "All Worked Up", and has a discussion forum, Ronnie's published poetry, interviews with the stars of the show, and further information including the scheduled show times. The Shirley's now have their own show called Lizard Lick Towing. It is a half hour program that is shown on the truTV network on monday nights. The show first premiered on February 7, 2011. It is dedicated entirely to Lizard Lick Towing due to its fast growing popularity from the segments of the show All Worked Up.

Other media are taking notice of the town now. For instance, TowTimes.com, the official website of Tow Times Magazine, did a homepage feature story covering Lizard Lick Towing and Recovery.citation needed