Lithium Technologies
Encyclopedia
Lithium Technologies provides Social CRM solutions for the enterprise. Headquartered in Emeryville, California
Emeryville, California
Emeryville is a small city located in Alameda County, California, in the United States. It is located in a corridor between the cities of Berkeley and Oakland, extending to the shore of San Francisco Bay. Its proximity to San Francisco, the Bay Bridge, the University of California, Berkeley, and...

, Lithium has additional offices in San Francisco, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, and Zürich
Zürich
Zurich is the largest city in Switzerland and the capital of the canton of Zurich. It is located in central Switzerland at the northwestern tip of Lake Zurich...

.

Lithium was founded in 2001 as a spin-out from GX Media, which created technologies for professional rankings and tournaments and now hosts a number of popular gaming sites. The company's founders include brothers Lyle Fong and Dennis Fong
Dennis Fong
Dennis "Thresh" Fong is an entrepreneur and retired celebrity pro gamer. Fong has been called "the Michael Jordan of video games", a "Top 20 Entrepreneur Under 35" by Red Herring magazine, and voted as the "Top North American E-Sports Figure of All Time" by the E-Sports Entertainment Association,...

, who together also founded GX Media. The company sells largely to enterprise customers, including HP, Best Buy
Best Buy
Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...

, Research In Motion
Research In Motion
Research In Motion Limited or RIM is a Canadian multinational telecommunications company headquartered in Waterloo, Ontario, Canada that designs, manufactures and markets wireless solutions for the worldwide mobile communications market...

, Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

, Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

, Symantec
Symantec
Symantec Corporation is the largest maker of security software for computers. The company is headquartered in Mountain View, California, and is a Fortune 500 company and a member of the S&P 500 stock market index.-History:...

, and AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...

.
The Lithium Social CRM solution combines online customer community applications such as forums
Internet forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

, blogs, innovation
Innovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...

 management, live chat
Chat room
The term chat room, or chatroom, is primarily used by mass media to describe any form of synchronous conferencing, occasionally even asynchronous conferencing...

, and tribal knowledge bases with the broader social web and traditional CRM business processes, resulting in a wide range of online customer interaction methods. Lithium's SaaS
Software as a Service
Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...

-based platform delivers products on-demand in a hosted environment rather than as traditional, packaged software. Stemming from its gaming roots, the platform incorporates elaborate rating systems for contributors, with ranks, badges, and “kudos counts.”

In late 2008, Lithium Technologies completed a detailed, time-series analysis of up to a decade's worth of proprietary data that represents billions of interactions, millions of users, and scores of communities. This research, coupled with the company's expertise in planning, deploying, and managing customer communities, enabled Lithium to identify and calculate key factors that have contributed to a new standard for measuring community health - the Community Health Index
Community Health Index
The Community Health Index is a numerical index developed by Lithium Technologies to measures the "health" of online communities. It is often abbreviated as CHI, and sometimes denoted by the Greek letter χ. The value of CHI ranges from 0 to 1,000, where 0 represents communities with poor health and...

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In November 2009, Lithium hosted the first annual Social CRM Virtual Summit which, according to USA Today, "drew more than 2,200 registrants, and about half logged on for the 10-hour event. A quarter were from other countries."

At the beginning of 2010, Lithium announced over 100 percent growth in annual recurring revenue, coupled with securing $18MM in Series C financing. On May 11, 2010, Lithium acquired social media monitoring (SMM) provider, Scout Labs, whose service allows brands to engage with their customers beyond the community and monitor, map, and measure customer conversations on the social web
Social Web
The social Web is a set of social relations that link people through the World Wide Web. The Social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social interactions form the basis of much online activity...

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External links

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