Linkback
Encyclopedia
A linkback is a method for Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...

 authors to obtain notifications when other authors link
Hyperlink
In computing, a hyperlink is a reference to data that the reader can directly follow, or that is followed automatically. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks...

 to one of their documents. This enables authors to keep track of who is linking to, or referring to, their articles. The three methods (Refback
Refback
A Refback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles....

, Trackback
TrackBack
A trackback is one of three types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to their articles...

, and Pingback
Pingback
A pingback is one of three types of linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles...

) differ in how they accomplish this task.

Any of the four terms—Linkback, Trackback, Pingback, or (rarely) Refback—might also refer colloquially to items within a section upon the linked page that display the received notifications, usually along with a reciprocal link; Trackback is used most often for this purpose. Also, the word Trackback is often used colloquially to mean any kind of Linkback.
Refback
Refback
A Refback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles....

Trackback
TrackBack
A trackback is one of three types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to their articles...

Pingback
Pingback
A pingback is one of three types of linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles...

Trigger mechanism Visitor to linking site clicks on the link, and his browser takes him to the linked site Code on linking server examines added or updated documents, extracts links, and sends notification to linked server for each link found Code on linking server examines added or updated documents, extracts links, and sends notification to linked server for each link found
Notification medium HTTP referrer value HTTP POST XML-RPC
XML-RPC
XML-RPC is a remote procedure call protocol which uses XML to encode its calls and HTTP as a transport mechanism. "XML-RPC" also refers generically to the use of XML for remote procedure call, independently of the specific protocol...

 call
Capture mechanism Examination of incoming HTTP referrer values Trackback capture script XML-RPC
XML-RPC
XML-RPC is a remote procedure call protocol which uses XML to encode its calls and HTTP as a transport mechanism. "XML-RPC" also refers generically to the use of XML for remote procedure call, independently of the specific protocol...

 function
Information sent by linking server None
  • Linking site name (Optional)
  • Linking post title (Optional)
  • Linking post excerpt (Optional)
  • Linking post URL
  • Linked post URL
  • Linking post URL
  • Additional information presented to linked server HTTP referrer sent by a visitor's browser upon clicking the link IP address of linking server IP address of linking server
    Autodiscovery mechanism (how the linking server finds out how and where to send the notification) None LINK tag in the header of the linked page or Trackback RDF Documents Special HTTP header or LINK tag on the linked page
    Action required when notification is received
  • Extract referrer value from incoming HTTP headers
  • Retrieve referring page
  • Parse retrieved page for desired information
  • Gather desired information from
    • Given parameters
    • or retrieving and parsing the given URL
  • Retrieve page at "linking post URL"
  • Parse retrieved page for desired information
  • Advantages Requires no special code on linking server (the link itself becomes the notification when someone clicks on it) All the information desired by the linked server (Linking site name, post title, excerpt) is present in the notification itself
  • Notification mechanism has a complete technical specification
  • Less susceptible to spamming
  • Disadvantages
  • No notification unless someone actually clicks on the link
  • Relies upon visitors' browsers sending proper HTTP referrer information
  • Linked site must retrieve and parse linking site's page to extract the information it wants
  • Notification requires positive action by linking server
  • Notification mechanism has only a partial technical specification
  • Autodiscovery information may prevent XHTML validation
  • Notification requires positive action by linking server
  • Linked site must retrieve and parse linking site's page to extract the information it wants
  • The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
     
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