Lindex is a Swedish fashion chain, known for its fast fashion

Fast fashion

Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market. This has developed from a product-driven concept based on a manufacturing model referred to as "quick response" developed...

 clothing offerings for women, teenagers and children. Lindex has around 400 stores in Scandinavia including Iceland, the Baltic States, Russia, central Europe, the Middle East as of November 2011
. Lindex employs around 5,000 people.

The History of Lindex

In 1954, Ingemar Boman and Bengt Rosell opened the lingerie store Fynd in Alingsås. Shortly thereafter, the Lindex company of Gothenburg is acquired, and this is the name then given in time to all the subsequent stores. During the sixties the lingerie selection is complemented by women's wear, in particular jumpers and blouses. Operations are expanded and the first Lindex store in Norway is opened.

During the seventies Lindex continues to grow in Sweden and Norway. The range is expanded and Lindex also becomes known for skirts and trousers. The eighties see major changes for Lindex and expansion. Lindex is now testing new markets such as Denmark, Great Britain and Finland but at the end of the eighties, operations are focused on Sweden, Norway and Finland.

In 1993 Lindex opens its first production office in Hong Kong and the company starts to make inspections to check that suppliers do not employ minors. The company's requirements on suppliers are increased and a code of conduct for all suppliers is introduced. During the nineties the company also starts to make serious efforts with regard to environmental issues. 1995 sees the start of Lindex Club - a club for all loyal customers. At the end of the nineties the trademark Fix is acquired, with colourful childrenswear.

Lindex launches a major effort to develop the Lindex concept. Fashion in Sweden was strongly influenced by fashion model Emma Wiklund's Fashion Report in the new millennium. Lindex looks east and starts its expansion in Central Europe, opening stores in the Baltic States as well as the Czech Republic. The Finnish listed company Stockmann

Stockmann

Stockmann is a Finnish listed company which was established in 1862 and is engaged in the retail trade. Stockmann's three divisions are the department store division, Hobby Hall, which specialises in mail order and online sales, and Seppälä, a chain of fashion stores...

 becomes the new owner of Lindex in 2007 and with their help the Russian market opens up for Lindex, which opens its first store in St Petersburg in 2008. In addition, Lindex starts franchising operations in the Middle East. Lindex is now one of northern Europe's leading fashion chains with about 400 stores.

Collaborations

In February, Lindex announced collaboration with celebrity stylist

Wardrobe stylist

A wardrobe stylist is the job title of someone who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures...

 Rachel Zoe

Rachel Zoe

Rachel Zoe Rosenzweig , also known as Rachel Zoe, is an American fashion stylist best known for working with celebrities, fashion houses, beauty firms, advertising agencies, and magazine editors. In 2008, the first season of her Bravo reality television series The Rachel Zoe Project debuted...

this spring. Zoe will be choosing her favorites from Lindex spring collection 2011 as a part of Lindex ambition to inspire fashion-conscious women on all its markets. This will be Zoe’s first bigger collaboration with a European brand.
Reese Witherspoon receantly created a collection for lindex.