Lily Sobhani
Encyclopedia
Lily Sobhani, born 15 October 1976 in Norfolk, England, is a live events producer who specializes in producing large, internationally broadcast music events, usually with a charity component.
Lily Sobhani has been working in music and live event production for 15 years, and in that time she has produced, promoted, distributed and messaged countless cause-related and charity concerts. Her first major production as an executive producer was the original Fairplay concert in 2002 for Oxfam’s Make Trade Fair
campaign, which she produced through her company Bottle, with partners Emily Eavis
and Marianne Troup.
concert series. In a span of 4 weeks, Sobhani accomplished the impossible task of securing the venue, artists, broadcast partners and financing, and developing local messaging, for the event at Makuhari Messe
in Japan, on the outskirts of Tokyo. The show, Live 8 concert, Chiba
, prompted the Japanese Government to add 2 billion dollars more aid for the poorest countries of the world a few days later.
, founder of Live Earth
and Exec Producer of Live 8, and when Live Earth was conceived, she was one of the first people he called on. Lily became Worldwide Head of Events, responsible for the delivery of all Live Earth music concerts. In this capacity, Sobhani supervised teams responsible for all facets of production – from staging and lighting design to promotion, finance, broadcast capture and distribution and artist coordination. The original Live Earth
was a set of 9 concerts staged on 7 continents over 24 hours, and was broadcast to 2 billion people on 7 July 2007. It became the largest global entertainment event ever held.
Following this, Sobhani was again tapped by Kevin Wall to produce an additional Live Earth concert to take place in Mumbai, India. Live Earth India was scheduled to take place 7 December 2008. Unfortunately, the concert was cancelled shortly after the November 2008 Mumbai attacks on 26 November 2008.
In early 2010, Sobhani was asked last minute to step in and help oversee the Chicago portion of the Live Earth Run for Water.
She currently resides in Los Angeles, CA.
Lily Sobhani has been working in music and live event production for 15 years, and in that time she has produced, promoted, distributed and messaged countless cause-related and charity concerts. Her first major production as an executive producer was the original Fairplay concert in 2002 for Oxfam’s Make Trade Fair
Make Trade Fair
Make Trade Fair is a campaign organized by Oxfam International to promote trade justice and fair trade among governments, institutions, and multinational corporations.-Objectives:The campaign has focused on the elimination of several trade practices:...
campaign, which she produced through her company Bottle, with partners Emily Eavis
Emily Eavis
Emily Eavis is co-organiser of the annual Glastonbury Festival. She is the youngest daughter of the festival's founder and organiser Michael Eavis and his second wife Jean....
and Marianne Troup.
Live 8
In June 2005, Sobhani was called upon by the Make Poverty History coalition to execute a concert in Japan for the Live 8Live 8
Live 8 was a string of benefit concerts that took place on 2 July 2005, in the G8 states and in South Africa. They were timed to precede the G8 Conference and summit held at the Gleneagles Hotel in Auchterarder, Scotland from 6–8 July 2005; they also coincided with the 20th anniversary of Live Aid...
concert series. In a span of 4 weeks, Sobhani accomplished the impossible task of securing the venue, artists, broadcast partners and financing, and developing local messaging, for the event at Makuhari Messe
Makuhari Messe
is a Japanese convention center outside Tokyo, located in the Mihama-ku ward of Chiba city, in the northwest corner of Chiba prefecture. Designed by Fumihiko Maki, it is easily accessible by Tokyo's commuter rail system. Makuhari is the name of the area, and Messe is a German word meaning "trade...
in Japan, on the outskirts of Tokyo. The show, Live 8 concert, Chiba
Live 8 concert, Chiba
On 2 July 2005, a Live 8 concert was held at Makuhari Messe, Chiba, Japan.The event is also referred to as "Live 8 Tokyo" or "Live 8 Japan"The concert was the first Live 8 show to start, because of Japan's earlier time zone...
, prompted the Japanese Government to add 2 billion dollars more aid for the poorest countries of the world a few days later.
Live Earth
During that experience Sobhani met Kevin WallKevin Wall
Kevin Wall, born March 15, 1952 in Fort Wayne, Indiana, is a producer, digital entrepreneur and environmentalist who creates and produces global events often viewed by a billion or more people...
, founder of Live Earth
Live Earth
-Background:Founded by Emmy-winning producer Kevin Wall, in partnership with former U.S. Vice President Al Gore, Live Earth was built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world community to action...
and Exec Producer of Live 8, and when Live Earth was conceived, she was one of the first people he called on. Lily became Worldwide Head of Events, responsible for the delivery of all Live Earth music concerts. In this capacity, Sobhani supervised teams responsible for all facets of production – from staging and lighting design to promotion, finance, broadcast capture and distribution and artist coordination. The original Live Earth
Live Earth (2007 concert)
Live Earth is an annual event developed to combat climate change. The first series of benefit concerts were held on July 7, 2007. The concerts brought together more than 150 musical acts in eleven locations around the world which were broadcast to a mass global audience through televisions, radio,...
was a set of 9 concerts staged on 7 continents over 24 hours, and was broadcast to 2 billion people on 7 July 2007. It became the largest global entertainment event ever held.
Following this, Sobhani was again tapped by Kevin Wall to produce an additional Live Earth concert to take place in Mumbai, India. Live Earth India was scheduled to take place 7 December 2008. Unfortunately, the concert was cancelled shortly after the November 2008 Mumbai attacks on 26 November 2008.
In early 2010, Sobhani was asked last minute to step in and help oversee the Chicago portion of the Live Earth Run for Water.
FIFA World Cup Kick-Off Celebration Concert
Most recently, Lily Sobhani produced the inaugural Official FIFA 2010 World Cup Kickoff Celebration Concert, which opened the 2010 FIFA World Cup tournament on 10 June. It featured live performances from Black Eyed Peas, Shakira, Alicia Keys, John Legend and Juanes, as well as an amazing blend of African artists including Amadou & Mariam, Angelique Kidjo, BLK JKS and Tinariwen.She currently resides in Los Angeles, CA.