Lewis Veraldi
Encyclopedia
Lewis C. Veraldi, as Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

 vice president in charge of car development
New product development
In business and engineering, new product development is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible or intangible...

, was a key leader behind the creation of the Ford Taurus
Ford Taurus
The Ford Taurus is an automobile manufactured by the Ford Motor Company in the United States. Originally introduced in the 1986 model year, it has remained in near-continuous production for more than two decades, making it the fourth oldest nameplate that is currently sold in the North American...

. The team concept he pioneered would assign a complete set of designer
Designer
A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...

s from different departments to work together. He was often called the father of the Taurus, one of the most important cars in Ford and US history as a car that not only competed successfully against the Japanese automobile industry, but so defined the market segment that the highly regarded Honda Accord
Honda Accord
The Honda Accord is a series of compact, mid-size and full-size automobiles manufactured by Honda since 1976, and sold in a majority of automotive markets throughout the world....

 would be benchmarked in interior volume against the Ford.

Honors

Automotive Executive of the Year 1987 http://www.autoexecoftheyear.com/pastwinners.pdf

Automotive Industries magazine Man of the Year 1987

Eli Whitney Productivity Award 1987 - Socitey of Manufacturing Engineershttp://www.sme.org/cgi-bin/get-pdf.pl?/downloads/awards/intlhonor.pdf

Lawrence Technological University - Veraldi Instructional Technology Resource Center (VITRC)http://www.ltu.edu:90/vitrc/

See also

Ford Taurus
Ford Taurus
The Ford Taurus is an automobile manufactured by the Ford Motor Company in the United States. Originally introduced in the 1986 model year, it has remained in near-continuous production for more than two decades, making it the fourth oldest nameplate that is currently sold in the North American...

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