Lenta (retail)
Encyclopedia
Lenta is a hypermarket
chain which operates in Russia
. Lenta today has 37 hypermarket
s throughout Russia
and employs over 12,000 individuals. Retail sales in 2009 was USD 1.8bln.
Founded by Oleg Zherebtsov, Lenta opened its first “Cash & Carry” store in St. Petersburg, Russia
, in October 1993. Lenta then registered its trademark
in 1994. And, by 1999, it opened its first big-box hypermarket format and has expanded ever since. Now Lenta is present in 18 cities in Russia and has 14 hypermarkets in St. Petersburg, 4 in Novosibirsk, 2 each in Nizhny Novgorod, Omsk and Krasnodar, and one each in Astrakhan, Barnaul, Cherepovets, Novgorod, Volgograd, Petrozavodsk, Togliatti, Tyumen, Penza, Ryazan, Saratov, Novorossisk, and Naberezhny Chelny.
The format ranges in size from 5,000 to 20,000m². with the standard format an average of 12,000m² of total space of which approximately 7,000m² is retail sales area. Lenta also operates a 20,600m² distribution centre
in St. Petersburg which handles products for the chain throughout Russia
. In addition, the company has distribution centers in Moscow and Novosibirsk. Lenta sells over 17,000 SKUs including both food and non-food items, and works closely with local producers in the cities and regions where the hypermarket is present.
Hypermarket
In commerce, a hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise...
chain which operates in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
. Lenta today has 37 hypermarket
Hypermarket
In commerce, a hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise...
s throughout Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
and employs over 12,000 individuals. Retail sales in 2009 was USD 1.8bln.
Founded by Oleg Zherebtsov, Lenta opened its first “Cash & Carry” store in St. Petersburg, Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, in October 1993. Lenta then registered its trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
in 1994. And, by 1999, it opened its first big-box hypermarket format and has expanded ever since. Now Lenta is present in 18 cities in Russia and has 14 hypermarkets in St. Petersburg, 4 in Novosibirsk, 2 each in Nizhny Novgorod, Omsk and Krasnodar, and one each in Astrakhan, Barnaul, Cherepovets, Novgorod, Volgograd, Petrozavodsk, Togliatti, Tyumen, Penza, Ryazan, Saratov, Novorossisk, and Naberezhny Chelny.
The format ranges in size from 5,000 to 20,000m². with the standard format an average of 12,000m² of total space of which approximately 7,000m² is retail sales area. Lenta also operates a 20,600m² distribution centre
Distribution center
A distribution center for a set of products is a warehouse or other specialized building, often with refrigeration or air conditioning, which is stocked with products to be redistributed to retailers, to wholesalers, or directly to consumers. A distribution center is a principal part, the order...
in St. Petersburg which handles products for the chain throughout Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
. In addition, the company has distribution centers in Moscow and Novosibirsk. Lenta sells over 17,000 SKUs including both food and non-food items, and works closely with local producers in the cities and regions where the hypermarket is present.