Len Hadley
Encyclopedia
Len Hadley was the CEO
of the Maytag Corporation in Newton, Iowa
, at the time of the "Hoover free flights promotion
" marketing blunder.
In 1994 three British citizens from the Hoover Holiday Pressure Group (Sandy Jack
, Harry Cichy and Lee Robertson
) attend the Maytag Annual General Meeting
in Newton, Iowa
. As the leading members of the free flight protest they bought shares
in the Maytag Corporation allowing them to attend the meeting as shareholder
s. The three British citizens made headlines in the Des Moines Register
and featured on ABC
TV
.
Len Hadley is now retired from Maytag.
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
of the Maytag Corporation in Newton, Iowa
Newton, Iowa
Newton is a city in and the county seat of Jasper County, Iowa, United States. As of the 2010 census, the city population was 15,254. It is the home of Maytag Dairy Farms and was formerly home to the Maytag Corporation's corporate headquarters until the Whirlpool Corporation acquired it in 2006...
, at the time of the "Hoover free flights promotion
Hoover free flights promotion
The Hoover free flights promotion was a marketing promotion begun in 1992 in which the British division of The Hoover Company promised free airline tickets to customers who purchased more than £100 worth of their products...
" marketing blunder.
In 1994 three British citizens from the Hoover Holiday Pressure Group (Sandy Jack
Sandy Jack
George Alexander Jack better known as Sandy Jack was from Methil Fife, Scotland. He is known as campaigner and consumer champion from the Hoover free flights promotion...
, Harry Cichy and Lee Robertson
Lee Robertson
Lee Robertson is a Scottish former professional football player.Robertson began his career with Rangers making three league appearances for the club. He was released from his contract and moved to Norway with IK Start. He had spells with Molde FK and FK Bodø/Glimt and also a seven day trial at St...
) attend the Maytag Annual General Meeting
Annual general meeting
An annual general meeting is a meeting that official bodies, and associations involving the public , are often required by law to hold...
in Newton, Iowa
Newton, Iowa
Newton is a city in and the county seat of Jasper County, Iowa, United States. As of the 2010 census, the city population was 15,254. It is the home of Maytag Dairy Farms and was formerly home to the Maytag Corporation's corporate headquarters until the Whirlpool Corporation acquired it in 2006...
. As the leading members of the free flight protest they bought shares
Share (finance)
A joint stock company divides its capital into units of equal denomination. Each unit is called a share. These units are offered for sale to raise capital. This is termed as issuing shares. A person who buys share/shares of the company is called a shareholder, and by acquiring share or shares in...
in the Maytag Corporation allowing them to attend the meeting as shareholder
Shareholder
A shareholder or stockholder is an individual or institution that legally owns one or more shares of stock in a public or private corporation. Shareholders own the stock, but not the corporation itself ....
s. The three British citizens made headlines in the Des Moines Register
Des Moines Register
The Des Moines Register is the daily morning newspaper of Des Moines, Iowa, in the United States. A separate edition of the Register is sold throughout much of Iowa.-History:...
and featured on ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
TV
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
.
Len Hadley is now retired from Maytag.
See also
- Sandy JackSandy JackGeorge Alexander Jack better known as Sandy Jack was from Methil Fife, Scotland. He is known as campaigner and consumer champion from the Hoover free flights promotion...
- MarketingMarketingMarketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
- Maytag Corporation
- The Hoover CompanyThe Hoover CompanyThe Hoover Company started out as an American floor care manufacturer based in North Canton, Ohio. It also established a major base in the United Kingdom and for most of the early-and-mid-20th century, it dominated the electric vacuum cleaner industry, to the point where the "hoover" brand name...
- Hoover free flights promotionHoover free flights promotionThe Hoover free flights promotion was a marketing promotion begun in 1992 in which the British division of The Hoover Company promised free airline tickets to customers who purchased more than £100 worth of their products...