Lee Clow is currently the Chairman and Global Director of TBWA\Worldwide, and was formerly its Chief Creative Officer. Advertising Age

Advertising Age

Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...

referred to him as "advertising's art director guru".

Career

Clow is best known for co-creating — along with Steve Hayden

Steve Hayden (copywriter)

Steve Hayden is a well-known figure in the field of advertising. He is currently the Vice Chairman and Chief Creative Officer of Ogilvy Worldwide.-Early life :...

 — Apple Computer

Apple Computer

Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad...

's 1984

1984 (television commercial)

"1984" is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major...

commercial which launched the Apple Macintosh and the "Think Different

Think Different

"Think Different" is an advertising slogan created for Apple Computer in 1997 by the Los Angeles office of advertising agency TBWA\Chiat\Day.It was used in a television commercial, several print advertisements and a number of TV promos for Apple products. Apple's use of the slogan was discontinued...

" slogan. The 60-second TV spot was made for a budget of $900,000 and is considered to be a masterpiece in advertising.

He's also known for his work on the Energizer Bunny

Energizer Bunny

The Energizer Bunny is the marketing icon and mascot of Energizer batteries in North America. It is a pink toy rabbit wearing sunglasses and blue and white striped sandals that beats a bass drum bearing the Energizer logo. It is a parody of the preexistent Duracell Bunny, still seen in Europe and...

, Taco Bell chihuahua

Taco Bell chihuahua

Gidget "The Taco Bell chihuahua" Chipperton was a popular advertising figure and mascot, voiced by Carlos Alazraqui, and developed by TBWA and used by Taco Bell, a division of Louisville, Kentucky -based Yum! Brands. The Chihuahua is a breed commonly associated with Mexico, as are the tacos the...

, and California Cooler

California Cooler

California Cooler is a brand of alcoholic beverage.Although Sangria has existed since wine has been made, this formula and packaging was the first to be known as a Wine Cooler. The product was essentially a Sangria packaged in a 12 oz. beer bottle. Originally named Monterey Cooler, the California...

 campaigns. More recently, Clow has helmed campaigns for Nissan and Pedigree Petfoods

Pedigree Petfoods

Pedigree Petfoods is a subsidiary of the american group Mars, Incorporated specializing in pet food, with factories in Great Britain at Melton Mowbray, Peterborough and Birstall, Leeds; and offices at Waltham-on-the-Wolds.-Manchester:...

. He is a member of numerous advertising and creative Halls of Fame.

External links

• Art Directors Club - biography, portrait and images of work (1990)
• Ihaveanidea - interview with Lee Clow (2004)