LeadFormix is a marketing automation

Marketing Automation

The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then...

 company that offers cloud based, lead generation

Lead generation

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers....

 and sales enablement software to enterprise customers. LeadFormix pioneered the concept of Marketing Automation 2.0, which is considered the next level of marketing automation.

The LeadFormix product suite is aimed at customers to help identify and create sales opportunities by measuring intent of visitors landing on their website. This enables sales teams to reach decision-makers more effectively and close deals faster.

LeadFormix was founded in 2008 by software executives from Microsoft, Yodlee, Autonomy, and Healtheon. Headquartered in Santa Clara, California, the company has offices in California, Michigan, UK and India. The company recently changed its name to LeadFormix from LeadForce1

Technology

The LeadFormix platform is based on a patent pending business intelligence and data mining engine.

Third Party Integration

In order to enable sales teams to receive data and updates on their platform of choice, LeadFormix integrates easily with CRM software such as salesforce, SugarCRM, Zoho, and Netsuite. Jigsaw is the data integration provider for LeadFormix while Port 25, Snaplogic, SocialTwist, Qontext, 7 Degrees, GotoMeeting and WebEX are third party technology providers for the tool.

Awards and recognition

• Recipient of the TiE Top 50 Startups of 2010 Award
• Recipient of Silicon India best startup 2010 award
• Voted the Top 10 Most promising Tech Companies in 2010 by Silicon India Magazine

See also

• Marketing Automation
  Marketing Automation
  The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then...
  
  
• Sales Enablement
• Lead generation
  Lead generation
  Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers....
  
  
• Lead Management
  Lead management
  Lead Management is a term used in general business practice to describe methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing techniques. Lead management facilitates a business's connection between its outgoing...
  
  
• Marketing and sales alignment
• Comparison of Marketing Automation Software/Vendors