Laura Lang
Encyclopedia
Laura Lang is the CEO of Time Inc.
She was the CEO of Digitas
, a global integrated brand agency from 2008 to 2012.
and went on to get her MBA in finance from Wharton School of Business. She began her career on the client side, in product and brand management at the Quaker Oats Co., Bristol-Myers and Pfizer Pharmaceutical Co. She then spent time as senior vice president/group manager at Yankelovich Clancy Shulman. After that, she served as president at Marketing Corp. of America, where she did strategic consulting for clients in the retail, electronics and information, entertainment, travel, and gaming industries.
In 1999, she joined Digitas and ran the company's New York office for several years. She became CEO of Digitas North America in 2004 and then global CEO in 2008. Under Lang’s leadership, Digitas doubled its new-business revenue in 2008 and expanded relationships with some of its key clients.
In 2007, Advertising Age
named Lang one of its “Women to Watch”. Lang also made BtoB Magazine’s “Who’s Who” list in 2006, 2007, and 2009. She currently sits on the advisory board of the Tufts University Entrepreneurial Leadership Program, the Board of Directors for Benchmark Electronics, and the Board of Directors for Nutrisystem. She also co-chairs “The One Hundred,” a committee dedicated to raising awareness and funds for the Massachusetts General Hospital Cancer Center.
Time Inc.
Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time...
She was the CEO of Digitas
Digitas
Digitas is an integrated advertising agency and a member of the Publicis Groupe. The company currently has over 3,000 employees in 32 offices in 19 countries. Digitas also owns The Third Act: , Digitas Health, , Prodigious Worldwide and Solutions | Digitas...
, a global integrated brand agency from 2008 to 2012.
Career
Lang was raised in Warwick, Rhode Island. She graduated from Tufts UniversityTufts University
Tufts University is a private research university located in Medford/Somerville, near Boston, Massachusetts. It is organized into ten schools, including two undergraduate programs and eight graduate divisions, on four campuses in Massachusetts and on the eastern border of France...
and went on to get her MBA in finance from Wharton School of Business. She began her career on the client side, in product and brand management at the Quaker Oats Co., Bristol-Myers and Pfizer Pharmaceutical Co. She then spent time as senior vice president/group manager at Yankelovich Clancy Shulman. After that, she served as president at Marketing Corp. of America, where she did strategic consulting for clients in the retail, electronics and information, entertainment, travel, and gaming industries.
In 1999, she joined Digitas and ran the company's New York office for several years. She became CEO of Digitas North America in 2004 and then global CEO in 2008. Under Lang’s leadership, Digitas doubled its new-business revenue in 2008 and expanded relationships with some of its key clients.
In 2007, Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
named Lang one of its “Women to Watch”. Lang also made BtoB Magazine’s “Who’s Who” list in 2006, 2007, and 2009. She currently sits on the advisory board of the Tufts University Entrepreneurial Leadership Program, the Board of Directors for Benchmark Electronics, and the Board of Directors for Nutrisystem. She also co-chairs “The One Hundred,” a committee dedicated to raising awareness and funds for the Massachusetts General Hospital Cancer Center.