Latin Fresh
Encyclopedia
Latin Fresh, real name Roberto de los Rios Reyes, is a Panama
Panama
Panama , officially the Republic of Panama , is the southernmost country of Central America. Situated on the isthmus connecting North and South America, it is bordered by Costa Rica to the northwest, Colombia to the southeast, the Caribbean Sea to the north and the Pacific Ocean to the south. The...

nian reggaeton
Reggaeton
Reggaeton is a form of Puerto Rican and Latin American urban and Caribbean music. After its mainstream exposure in 2004, it spread to North American, European and Asian audiences. Reggaeton originated in Puerto Rico but is also has roots from Reggae en Español from Panama and Puerto Rico and...

 and Reggae en Español
Reggae en Español
Reggae en Español is reggae and dancehall music recorded in the Spanish language by artists of Latin American origin. It originated in the mid-1970s in Panama and 1980s in Puerto Rico, but today reggae en Español is well dominated by Puerto Rican reggae bands...

 artist. He scored national hits in 1995, and toured central and South America in 1997. He completed a three-record contract for Sony Music, later signing to Machete Records, a subsidiary of Universal Music Group
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

, with whom he released Plan Calle in 2006, an attempt to break into the U.S. market.
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