Lars Hall (art director)
Encyclopedia
Lars Christer Hall is a Swedish advertiser and art director
.
) in Stockholm. He started at age 15, worked as a freelance during his studies, and graduated in 1960. After his studies, Hall worked for a number of agencies, and also at the Stockholm newspaper Dagens Nyheter
. While working for Arbman, at that time a large advertising agency in Sweden, he met copywriter Jan Cederquist, with whom he started the agency Hall & Cederquist in 1973.
Hall & Cederquist’s role model was the New York agency DDB
(Doyle, Dane & Bernach]], with their new, intelligent style of advertising, placing creativity before commerce. After having won most national awards available, Hall & Cederquist became one of the first agencies to receive Platinaägget in 1978, the finest award in Swedish advertising.
In 1989, Hall & Cederquist was bought by American Young & Rubicam
, creating the largest ad agency in Sweden, and Lars Hall quit in mid 1990s, taking a couple of years off duty at his house in Stockholm’s archipelago. In 1997 he started Lars Hall AB, working in the broad fields of advertising, corporate identeties, packaging design, interior design, and book design. In 2009, Hall had to dismiss most employees due to decreasing clients and commissions.
Hall’s interest in photography led him and Cederquist to start the art photography gallery Camera Obscura, located in Gamla stan
in Stockholm. The gallery held exhibitions of among others Christer Strömholm, Diane Arbus
, and Irving Penn
. Hall is also known for having one of Sweden's most extensive photo collections.
Art director
The art director is a person who supervise the creative process of a design.The term 'art director' is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games....
.
Biography
It was an art teacher in primary school that suggested that Lars Hall should apply to Konstfackskolan (now called Konstfack, University College of Arts, Crafts and DesignKonstfack
Konstfack or University College of Arts, Crafts and Design is a university college for higher education in the area of art, crafts and design in Stockholm, Sweden.- History :...
) in Stockholm. He started at age 15, worked as a freelance during his studies, and graduated in 1960. After his studies, Hall worked for a number of agencies, and also at the Stockholm newspaper Dagens Nyheter
Dagens Nyheter
is a daily newspaper in Sweden. It has the largest circulation of Swedish morning newspapers, followed by Göteborgs-Posten and Svenska Dagbladet, and is the only morning newspaper that is distributed to subscribers across the whole country. In 2009 DN had a circulation of 316,000, reaching 881...
. While working for Arbman, at that time a large advertising agency in Sweden, he met copywriter Jan Cederquist, with whom he started the agency Hall & Cederquist in 1973.
Hall & Cederquist’s role model was the New York agency DDB
DDB Worldwide
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...
(Doyle, Dane & Bernach]], with their new, intelligent style of advertising, placing creativity before commerce. After having won most national awards available, Hall & Cederquist became one of the first agencies to receive Platinaägget in 1978, the finest award in Swedish advertising.
In 1989, Hall & Cederquist was bought by American Young & Rubicam
Young & Rubicam
Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...
, creating the largest ad agency in Sweden, and Lars Hall quit in mid 1990s, taking a couple of years off duty at his house in Stockholm’s archipelago. In 1997 he started Lars Hall AB, working in the broad fields of advertising, corporate identeties, packaging design, interior design, and book design. In 2009, Hall had to dismiss most employees due to decreasing clients and commissions.
Hall’s interest in photography led him and Cederquist to start the art photography gallery Camera Obscura, located in Gamla stan
Gamla stan
Gamla stan , until 1980 officially Staden mellan broarna , is the old town of Stockholm, Sweden. Gamla stan consists primarily of the island Stadsholmen. The surrounding islets Riddarholmen, Helgeandsholmen, and Strömsborg are officially part of, but not colloquially included in, Gamla stan...
in Stockholm. The gallery held exhibitions of among others Christer Strömholm, Diane Arbus
Diane Arbus
Diane Arbus March 14, 1923 – July 26, 1971) was an American photographer and writer noted for black-and-white square photographs of "deviant and marginal people or of people whose normality seems ugly or surreal." A friend said that Arbus said that she was "afraid.....
, and Irving Penn
Irving Penn
Irving Penn was an American photographer known for his portraiture and fashion photography.-Early career:Irving Penn studied under Alexey Brodovitch at the Philadelphia Museum School of Industrial Art from which he was graduated in 1938. Penn's drawings were published by Harper's Bazaar and he...
. Hall is also known for having one of Sweden's most extensive photo collections.