Langham Place Hotel
Encyclopedia
Langham Place Hotel, located at 555, Shanghai Street
is the only five-star hotel located in the Mong Kok
, Hong Kong.
The opening of the hotel, adjoining to the Langham Place mall and commercial complex, has brought a new look and experience to Mongkok.
('URA'). Started in 1988, the whole project cost HKD$10 billion and was completed in 2004.
. Today it has 665 guest rooms and 4 restaurants, including a Michelin 2 star award Chinese restaurant – Ming Court.
The Langham Place was recognised as one of the "Best Five Star Hotel" by Travel Weekly Asia Magazine in 2007.
The hotel has a collection of more than 1,500 pieces of contemporary Chinese art, which includes pieces by Wang Guangyi
, Yue Minjun
and Jiang Shuo
.
s for an Internet social network campaign entitled 'Big Deal'. The videos were criticised for being poorly executed, and for making humour at the expense of local culture. The hotel management in response terminated its relationship with the company after its 3rd video was published, removed the videos and apologised following negative response on Twitter LHI pulled the campaign due to "the potential to magnify the tone in a direction that was not intended." The group said the campaign was a "valuable lesson in communicating cultural differences in the social marketing environment and understanding the power social media holds."
Shanghai Street
Shanghai Street is a 2.3 km long street in the Jordan, Yau Ma Tei and Mong Kok areas of Kowloon, Hong Kong. Completed in 1887 under the name of Station Street , it was once the most prosperous street in Kowloon. It originates from the south at Austin Road, and terminates in the north at Lai...
is the only five-star hotel located in the Mong Kok
Mong Kok
Mong Kok , less often known as Argyle , is an area in the Yau Tsim Mong District on Kowloon Peninsula, Hong Kong...
, Hong Kong.
The opening of the hotel, adjoining to the Langham Place mall and commercial complex, has brought a new look and experience to Mongkok.
Historical background
A 3 in 1 Renewal project, combining Langham Place, Office Tower and Langham Place Hotel, was introduced and it was a joint venture development by the Great Eagle Group and the Urban Renewal AuthorityUrban Renewal Authority
The Urban Renewal Authority is a statutory body in Hong Kong responsible for accelerating redevelopment to provide a better living environment and neighbourhood.-History:...
('URA'). Started in 1988, the whole project cost HKD$10 billion and was completed in 2004.
Hotel today
Langham Place is operated under Langham Hotels InternationalLangham Hotels International
Langham Hotels International is a luxury hotels operator dating back to 1865, when The Langham, London originally opened as Europe's first 'Grand Hotel'....
. Today it has 665 guest rooms and 4 restaurants, including a Michelin 2 star award Chinese restaurant – Ming Court.
The Langham Place was recognised as one of the "Best Five Star Hotel" by Travel Weekly Asia Magazine in 2007.
The hotel has a collection of more than 1,500 pieces of contemporary Chinese art, which includes pieces by Wang Guangyi
Wang Guangyi
Wang Guangyi , is a Chinese artist known for being the leader of the New Art Movement circles that erupted out of China after 1989 and for his Great Criticism series of paintings, using the images of propaganda from the Cultural Revolution and contemporary brand names from western advertising...
, Yue Minjun
Yue Minjun
Yue Minjun is a contemporary Chinese artist based in Beijing, China. He is best known for oil paintings depicting himself in various settings, frozen in laughter. He has also reproduced this signature image in sculpture, watercolor and prints...
and Jiang Shuo
Jiang Shuo
Jiang Shuo is a Chinese contemporary sculptor.-Biography:Jiang Shuo was born in 1958 in Beijing, China. She studied sculpture at the Central Academy of Arts and Design, now the Academy of Fine Arts, Tsinghua University, Beijing, China from 1978–1982, and was one of the few women to do so...
.
Big Deal viral controversy
In order to promote its hotels, the management hired Prosperity Research to produce a series of viralViral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
s for an Internet social network campaign entitled 'Big Deal'. The videos were criticised for being poorly executed, and for making humour at the expense of local culture. The hotel management in response terminated its relationship with the company after its 3rd video was published, removed the videos and apologised following negative response on Twitter LHI pulled the campaign due to "the potential to magnify the tone in a direction that was not intended." The group said the campaign was a "valuable lesson in communicating cultural differences in the social marketing environment and understanding the power social media holds."