La Palina is a brand of cigars of particular note in the history of radio and advertising. The Congress Cigar Company (run by Sam Paley, father of CBS

CBS

CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 founder William S. Paley

William S. Paley

William S. Paley was the chief executive who built Columbia Broadcasting System from a small radio network into one of the foremost radio and television network operations in the United States.-Early life:...

) sponsored Kate Smith

Kate Smith

Kathryn Elizabeth "Kate" Smith was an American Popular singer, best known for her rendition of Irving Berlin's "God Bless America". Smith had a radio, television, and recording career spanning five decades, which reached its pinnacle in the 1940s.Smith was born in Greenville, Virginia...

's first CBS radio network program "Kate Smith and Her Swanee Music".

Sam Paley's wife, Goldie Drell Paley, appeared in Spanish costume on cigar box interior and exterior images.

Liberally translated from Spanish, "La Palina" is derived from "the female Paley", hence the portrait used in marketing the product.

Sam Paley's Grandson, William C. Paley, has reacquired rights to the name and is producing La Palina cigars again.

La Palina Cigars can be found at www.lapalinacigars.com