The LG VS740 is a mid-range smartphone

Smartphone

A smartphone is a high-end mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a contemporary feature phone. The first smartphones were devices that mainly combined the functions of a personal digital assistant and a mobile phone or camera...

 manufactured by LG Electronics

LG Electronics

LG Electronics is a global electronics and telecommunications company headquartered in Yeouido, Seoul, South Korea. The company operates its business through five divisions: mobile communications, home entertainment, home appliance, air conditioning and business solution...

.

The Ally features a 50600 by 4789 inch, 480x800 LCD capacitive touchscreen display and a 15.8 megapixel camera with flash. It runs Android 2.2, with LG customizations, including a Themes application allowing the Ally to run LG's own launcher, similar to HTC Sense

HTC Sense

HTC Sense is a graphical user interface developed by HTC Corporation for mobile devices running Android, Brew and Windows Mobile.Based on the TouchFLO 3D design, HTC has referred to HTC Sense as both a user interface in itself and also as a user experience layer on top of TouchFLO 3D.Announced June...

, Motoblur

Motoblur

Motoblur is an Android UI replacement and push-based service focused on social networking developed by Motorola. It aims at functional similarity to Palm's Synergy, including such features as Remote Wipe...

, and TouchWiz

TouchWiz

TouchWiz is a touch interface developed by Samsung Electronics with partners, featuring a full touch user interface. It is sometimes incorrectly identified as an operating system. TouchWiz is used internally by Samsung for sophisticated feature phones, and is not available for licensing by external...

, although it is optional by default; and LG widgets including the Socialite application, which aggregates Facebook and Twitter. It also features a four-row slider keyboard

Computer keyboard

In computing, a keyboard is a typewriter-style keyboard, which uses an arrangement of buttons or keys, to act as mechanical levers or electronic switches...

 with a d-pad

D-pad

A D-pad is a flat, usually thumb-operated directional control with one button on each point, found on nearly all modern video game console gamepads, game controllers, on the remote control units of some television and DVD players, and smart phones...

.

It has a hearing-aid compatibility (HAC) rating of M4/T3.

US740

The LG Apex (US740) is a modified version of the LG Ally for US Cellular. It is identical to the Ally, except for a redesigned front.

AS740

The LG Axis (LGAS740) is an identical generic

Generic

Generic or Generics may refer to:* Generic mood, a grammatical mood used to make generalized statements like Snow is white* Generic antecedents, referents in linguistic contexts, which are classes...

 version of the LG Apex that is available through various regional carriers in the United States including Cellular South

Cellular South

Cellular South Inc., doing business as C Spire Wireless, headquartered in Ridgeland, Mississippi, is the eighth largest wireless provider in the United States. C Spire has approximately 900,000 customers in Mississippi, the Memphis Metropolitan Area, the Florida Panhandle, parts of Alabama...

, Cox Wireless

Cox Communications

Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television, telecommunications and wireless services in the United States...

, and Bluegrass Wireless.

LG Shine Plus

The LG Shine Plus is a modified version of the Aloha rebranded for the Telus

TELUS

Telus is a national telecommunications company in Canada that provides a wide range of telecommunications products and services including internet access, voice, entertainment, video, and satellite television. The company is based in Burnaby, British Columbia, part of Greater Vancouver...

 carrier in Canada. While visually similar, its model number is LG C710 and is internally known as the Aloha Global board, or alohag. The most significant change from the Ally, this phone uses the MSM 7227 cpu, and is quad band GSM/HSDPA. The phone features a 5.0 MP camera and increased memory compared to the Ally. It was originally released with Android 2.1, but has received an official update to 2.3.3.

Updates

On Verizon US, the following updates have been issued (dates may vary based on when the over-the-air update was received):

• 23 September 2010: a firmware upgrade (to 2.1-update1) and a software upgrade (to VS740ZVB)
• 24 November 2010: a software upgrade (to VS740ZVC)
• 20 January 2011: a firmware upgrade to 2.2 (to VS740ZVD)
• 28 April 2011: a firmware upgrade to 2.2.2* (to VS740VZE) (This upgrade required Ally owners to install an application called Update Utility for Ally from the Android Market
  Android Market
  Android Market is an online software store developed by Google for Android OS devices. Its gateway is an application program called "Market", preinstalled on most Android devices, allows users to browse and download mobile apps published by third-party developers...
  
  . Ally owners received a TXT message notification about a week before the upgrade was officially available). This is a modified Android version and not the full FroYo (no Adobe Flash, but does allow APPS2SD).

External links