Kraft Mayonnaise or Kraft Mayo is a brand of mayonnaise

Mayonnaise

Mayonnaise, , often abbreviated as mayo, is a sauce. It is a stable emulsion of oil, egg yolk and either vinegar or lemon juice, with many options for embellishment with other herbs and spices. Lecithin in the egg yolk is the emulsifier. Mayonnaise varies in color but is often white, cream, or pale...

 made by Kraft Foods

Kraft Foods

Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

. It is made in many forms and flavors. A new line of the brand's flavored mayonnaises are launched with a celebrity

Celebrity

A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...

-based ad campaign

Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...

 by HGTV

HGTV

HGTV , is a cable-television network operating in the United States and Canada, broadcasting a variety of home and garden improvement, maintenance, renovation, craft and remodeling shows...

's Design Star judges Candice Olson

Candice Olson

Candice Olson is a Canadian interior designer. She is the host of the Toronto-based home-makeover shows Divine Design and Candice Tells All, which air on the W Network in Canada and on HGTV in the United States.-Education:...

, Genevieve Gorder

Genevieve Gorder

Genevieve Gorder is an American television host, is an interior decorator, and actress. She is currently the host of Dear Genevieve on the HGTV cable channel.-Early life:...

 and Vern Yip

Vern Yip

Vern Yip is an American interior designer based in Atlanta, Georgia. He periodically appeared on TLC's Trading Spaces through its fourth season, and was known for frequently including silk, candles and flowers in the rooms he designed. He is one of the panel of judges on HGTV's Design Star...

.

History

Kraft Mayo was introduced in 1988, after Kraft's similar product, Miracle Whip

Miracle Whip

Miracle Whip is a white salad dressing and sandwich spread manufactured by Kraft Foods, sold throughout the United States and Canada. It is often used as an alternative to mayonnaise in recipes, although it is sweeter and has additional ingredients.-History:...

, was launched in 1933. When Kraft Mayo was first launched, Kraft announced a blind taste test--Americans

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 who are preferring the taste of Kraft Mayo over Miracle Whip

Miracle Whip

Miracle Whip is a white salad dressing and sandwich spread manufactured by Kraft Foods, sold throughout the United States and Canada. It is often used as an alternative to mayonnaise in recipes, although it is sweeter and has additional ingredients.-History:...

. The preferred winner was Kraft Mayo. In 1993, Kraft Mayo flavors expanded to light, fat free, respectively. In 2002, Kraft Mayo expanded to other bottle shapes like easy squeeze and all-out versions of the brand. In 2008, Kraft released a new mayonaise with olive oil

Olive oil

Olive oil is an oil obtained from the olive , a traditional tree crop of the Mediterranean Basin. It is commonly used in cooking, cosmetics, pharmaceuticals, and soaps and as a fuel for traditional oil lamps...

, called "Kraft Mayo with olive oil." Kraft Mayo with olive oil has 50% less fat and calories than regular Kraft Mayo.

Flavors

• Kraft Real Mayonnaise
• Kraft Light Mayonnaise-Same as the original version, but with less calories and fat.
• Kraft Fat Free Mayonnaise
• Kraft Mayo with olive oil
  Olive oil
  Olive oil is an oil obtained from the olive , a traditional tree crop of the Mediterranean Basin. It is commonly used in cooking, cosmetics, pharmaceuticals, and soaps and as a fuel for traditional oil lamps...
  
  -Recent flavor of Kraft Mayo. This flavor is the same as the regular version, but flavored with olive oil and has less fat and calories than the regular version of Kraft Mayo.