Kraft Cheese Nips
Encyclopedia
Kraft Cheese Nips are small cheese-flavored crackers
manufactured by Kraft Foods
under its brand, Nabisco
. They are similar to Sunshine
Cheez-It
.
Kraft uses cheese of its own production to make these crackers.
Cheese Nips are made in Cheddar, Reduced-Fat Cheddar and Four Cheese (Cheddar, Parmesan, Romano, Mozzarella) flavors. They were once made in extra cheddar flavors. The Four Cheese flavor contains half a gram of trans fat
per serving.
Cheese Nips are also known for selling versions of their product that are shaped like cartoon characters, such as SpongeBob SquarePants, Dora the Explorer, and Catdog.
Portion-controlled packages of Cheese Nips are also sold under the name Cheese Nips Thin Crisps 100 Calorie Packs (Thinsations in Canada), to appeal to the health-conscious market. Similar to the discontinued Cheese Nips Air Crisps, these Nips are slightly smaller and thinner than regular Nips, but are also hexagonal in shape.
Nips also appear along with other varieties of snacks in mix called Nabisco Cheddars, Yo Cheese, and Bits 'n' Bites.
Cheese Nips (originally stylized as Cheese-Nips) were introduced in 1955 and positioned in the 1980s as a competition of Sunshine
Cheez-It
. By 1999, the box was given more of a contemporary look, with the slogan "100% Real Cheese Taste Explosion". Following the Kraft/Philip Morris
merger of Nabisco in 2000, the product and all other Nabisco cheese-releated items were used with Kraft Cheese. Crackers shaped as characters from the Nickelodeon show Catdog
were produced to further market the snack.
Kraft uses cross-promotion
s with other products and events to sell Cheese Nips. In 2003, it sponsored a NASCAR Chevy driven by Steve Park. In return for financial sponsorship, Kraft was allowed to place its logo for Cheese Nips (as well as Fig Newtons) prominently on the back of the car, where it was likely to be seen by spectators of races. The car was then sold as a toy, in miniature form, as a collector's item.
Cracker (food)
A cracker is a baked good commonly made from grain flour dough and typically made in quantity in various hand-sized or smaller shapes. Flavorings or seasonings, such as salt, herbs, seeds, and/or cheese, may be added to the dough or sprinkled on top before baking...
manufactured by Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
under its brand, Nabisco
Nabisco
Nabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...
. They are similar to Sunshine
Sunshine Biscuits
Sunshine Biscuits was an independent American baker of cookies, crackers, and cereals. The company, whose brand still appears today on a few products , was purchased by Keebler Company in 1996 which was subsequently purchased by Kellogg Company in 2000...
Cheez-It
Cheez-It
Cheez-It is an American snack food cracker manufactured by the Kellogg Company through the Sunshine Biscuits division. They are roughly 26 by 24 mm rectangular crackers made with wheat flour, vegetable oil, sharp yellow cheese, salt, and spices...
.
Kraft uses cheese of its own production to make these crackers.
Cheese Nips are made in Cheddar, Reduced-Fat Cheddar and Four Cheese (Cheddar, Parmesan, Romano, Mozzarella) flavors. They were once made in extra cheddar flavors. The Four Cheese flavor contains half a gram of trans fat
Trans fat
Trans fat is the common name for unsaturated fat with trans-isomer fatty acid. Because the term refers to the configuration of a double carbon-carbon bond, trans fats are sometimes monounsaturated or polyunsaturated, but never saturated....
per serving.
Cheese Nips are also known for selling versions of their product that are shaped like cartoon characters, such as SpongeBob SquarePants, Dora the Explorer, and Catdog.
Portion-controlled packages of Cheese Nips are also sold under the name Cheese Nips Thin Crisps 100 Calorie Packs (Thinsations in Canada), to appeal to the health-conscious market. Similar to the discontinued Cheese Nips Air Crisps, these Nips are slightly smaller and thinner than regular Nips, but are also hexagonal in shape.
Nips also appear along with other varieties of snacks in mix called Nabisco Cheddars, Yo Cheese, and Bits 'n' Bites.
Cheese Nips (originally stylized as Cheese-Nips) were introduced in 1955 and positioned in the 1980s as a competition of Sunshine
Sunshine Biscuits
Sunshine Biscuits was an independent American baker of cookies, crackers, and cereals. The company, whose brand still appears today on a few products , was purchased by Keebler Company in 1996 which was subsequently purchased by Kellogg Company in 2000...
Cheez-It
Cheez-It
Cheez-It is an American snack food cracker manufactured by the Kellogg Company through the Sunshine Biscuits division. They are roughly 26 by 24 mm rectangular crackers made with wheat flour, vegetable oil, sharp yellow cheese, salt, and spices...
. By 1999, the box was given more of a contemporary look, with the slogan "100% Real Cheese Taste Explosion". Following the Kraft/Philip Morris
Philip Morris USA
Philip Morris USA is the United States tobacco division of Altria Group, Inc. Philip Morris USA brands include Marlboro, Virginia Slims, Benson and Hedges, Merit, Parliament, Alpine, Basic, Cambridge, Bucks, Dave's, Chesterfield, Collector's Choice, Commander, English Ovals, Lark, L&M, Players and...
merger of Nabisco in 2000, the product and all other Nabisco cheese-releated items were used with Kraft Cheese. Crackers shaped as characters from the Nickelodeon show Catdog
CatDog
CatDog is an American animated television series which premiered on April 4, 1998, and ended with an unaired episode on September 22, 2004. The series was created for Nickelodeon by Peter Hannan. It was also shown as a sneak peek in theaters with The Rugrats Movie...
were produced to further market the snack.
Kraft uses cross-promotion
Cross-promotion
Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand, for example Oprah Winfrey's promotion on her television show of her books, magazines and website...
s with other products and events to sell Cheese Nips. In 2003, it sponsored a NASCAR Chevy driven by Steve Park. In return for financial sponsorship, Kraft was allowed to place its logo for Cheese Nips (as well as Fig Newtons) prominently on the back of the car, where it was likely to be seen by spectators of races. The car was then sold as a toy, in miniature form, as a collector's item.