Koluvu Srinivasa is an idol of Lord Venkateswara in the Tirumala Venkateswara Temple

Tirumala Venkateswara Temple

Tirumala Venkateswara Temple ), is a Hindu temple in the hill town of Tirumala, near Tirupati in the Chittoor district of Andhra Pradesh, South India. It is around from Chennai, from Hyderabad, and from Bangalore....

, Andhra Pradesh

Andhra Pradesh

Andhra Pradesh , is one of the 28 states of India, situated on the southeastern coast of India. It is India's fourth largest state by area and fifth largest by population. Its capital and largest city by population is Hyderabad.The total GDP of Andhra Pradesh is $100 billion and is ranked third...

. This silver idol that resembles the main deity

Tirumala Dhruva Bera

Tirumala Dhruva Bera is the name given to the idol of Lord Venkateswara in Tirumala Venkateswara Temple, Andhra Pradesh. Dhruva Bera is the official terminology used for the main deity of a temple with the exact translation being The Immobile image and as the name suggests, the idol is stationary...

 represents the presiding officer for all activities and rituals in the temple. Koluvu Srinivasa is regarded as the guardian deity of the temple and presides over all its financial and economic affairs. The idol is also called as Bali Bera. The duties of the Bali Bera closely resemble that of the householder. He manages the finances and accounts, and his permission is sought before offering Bali to Nityasuris like Garuda, Hanuman and Vishvaksena on the Balipeetham. There is no recorded history of the deity leaving the innermost 16-pillared hall (Tirumamani Mantapam).

There is no reference in the temple of when the idol was obtained, its identity or the start of rituals involving the idol.

Daily Seva: Koluvu

After the morning Thomala Seva or (Abhishekam (on Fridays), the accounts of the previous day is closed and submitted to the lord. This ritual is called Koluvu and is also called Durbar. Koluvu Srinivasa is bought to the Tirumamani mantapam (inside the sanctum sanctorum) and seated on a silver plated chair with a canopy of gilt umbrella presented by the Maharajah of Mysore. This ritual is conducted in Ekantam, and only the priests and TTD officials are present. The following rituals are held:

• Mixture of fried gingelly seeds and jaggery is offered to the Lord.
• Texts from the Vedas, Vishnu Suktam and Tamil Divya Prabandhams are read.
• Then the Lord is requested to listen to the Panchangam (almanac) when the priest says, "PanchAngam AgamyatAm". Panchangam (day's calendar) is read to the Lord with the activities that will be undertaken for the day as well as activities of the next day. Details of festivals and observances in the Tirumala temple and those at the temples of Govindaraja Swami and Kodandarama Swami at Tirupati, Padmavathi Devi at Tiruchanur
  Tiruchanur
  Tiruchanur is the third largest Suburban of Tirupati in Andhra Pradesh, India.Pilgrimage to Tirupati is incomplete without a visit to Sri Padmavati Ammavari temple at Trichanur. Sri Padmavati is the divine consort of Lord Venkateswara Swamy. As Goddess Padmavati, a manifestation of Goddess...
  
  , Sri Kalahastiswara at Sri Kalahasti and several other nearby temples are read out.
• A TTD official then reads out the previous day's hundi
  Hundi
  Hundis were legal financial instruments that evolved on the Indian sub-continent. These were used in trade and credit transactions; they were used as remittance instruments for the purpose of transfer of funds from one place to another. In the era of bygone kings and the British Raj these Hundis...
  
   collection details with the date, morning collection, afternoon collection and the loose change that was collected. These details do not include donations, Arjitham and other sources of income. At the end, it is declared that the total amount has been credited to Srivari's Bhandaram.
• Matradana: The archakas (priests) who recited the slokas and Prabandhams are awarded rice, ginger and rations.

Yearly Seva: Pushpa Pallaki

At the end of the financial year (falling in July), Anivara Asthanam is a procedure performed where yearly records are submitted to the Lord. Along with the previous year's accounts, insignia of office for all principal officers are submitted to the Lord and take them back to signify that the Lord finds them fit to hold their respective offices. New books are issued for recording financials of the next year. At the end of the event, thambulam is issued by the presiding priest to all principal officers signifying the Lord's pleasure with the temple officers.

The above ritual is done in ekanta (private) and is not open to the public. After the ritual, the utsava murti with his consorts (Malayappa swami

Malayappa swami

Malayappa swami is the current utsava murti in Tirumala Venkateswara Temple, Tirumala. Malayappa swami is worshipped during religious ceremonies and processions wherein it would be innapropriate to use the main deity...

) are taken in a palanquin decorated with flowers; this ceremony is open to public.