KnowHow2GOKy
Encyclopedia
University
A university is an institution of higher education and research, which grants academic degrees in a variety of subjects. A university is an organisation that provides both undergraduate education and postgraduate education...
, from The Advertising Council, the American Council on Education
American Council on Education
The American Council on Education is a United States organization, established in 1918, comprising over 1,800 accredited, degree-granting colleges and universities and higher education-related associations, organizations, and corporations....
and Lumina Foundation for Education
Lumina Foundation for Education
Lumina Foundation for Education is a private, Indianapolis-based foundation with about $1.4 billion in assets. Its mission is to expand student access to and success in education beyond high school...
.
The campaign was designed to raise awareness about the steps needed to prepare for college and to motivate low-income, first-generation students to turn their dreams of going to college into a reality.
History
KnowHow2GOKY is a multiyear, multimedia effort to encourage more Kentuckians to plan, enroll and succeed in college modeled after the national KnowHow2GO campaign developed by the American Council on Education, Lumina Foundation for EducationLumina Foundation for Education
Lumina Foundation for Education is a private, Indianapolis-based foundation with about $1.4 billion in assets. Its mission is to expand student access to and success in education beyond high school...
and the Council. KnowHow2GOKy is led by the Kentucky Council on Postsecondary Education
Kentucky Council on Postsecondary Education
The Kentucky Council on Postsecondary Education coordinates change and improvement in Kentucky’s postsecondary education system as directed by the...
and supports Kentucky’s Double the Numbers
Double the Numbers
On October 17, 2007, the ]] launched "". The plan states that to raise Kentucky’s standard of living to the national average by 2020, Kentucky must double the number of its citizens with at least a bachelor's degree, and outlines five key strategies to reach this goal.The state's Double the...
efforts to double the number of college graduates in the state by 2020.
Included in the KnowHow2GOKy outreach is an interactive Web site - KnowHow2GOKy.org. KnowHow2GOKy is the only state KnowHow2GO campaign that has expanded its outreach to include nontraditional students as well. The KnowHow2GOKy Web site targets transfer students, GED students and graduates, and returning and first-time adult learners. The Council secured a $100,000 grant from the National Postsecondary Education Cooperative to fund the online component of the outreach.
KnowHow2GOKy - Outreach to Middle and High School Students
Kentucky middle school and high school students are challenged to take the “tough” classes to prepare for college through public service radio and TV ads. This component of the outreach is funded primarily with federal funds through the GEAR UP Kentucky program. Outreach efforts also target parents and/or mentors to stay involved in their child’s academic life and help them plan early for college.KnowHow2GOKy messages and materials are distributed through a coordinated grassroots network, the Kentucky College Access Network, developed in partnership with the Prichard Committee for Academic Excellence. Through the sponsorship of the Kentucky Broadcasters Association’s Public Education Partnership prog ram, statewide TV and radio ads began circulation May 2008.
KnowHow2GoKy - Outreach to Returning Adults
Description: While the KnowHow2GOKy Web site provides resources for all adult learners, a key component of the effort - Kentucky’s Project Graduate initiativeProject Graduate
Project Graduate is a student recruitment program designed to bring Kentuckians with 90 or more college credit hours but no bachelor's degree back to college to finish their degree...
- focuses on more than 11,000 Kentucky adults who have 90 or more credit hours but no bachelor’s degree. All of Kentucky’s public colleges and universities and nine independent colleges and universities are participating in Project Graduate
Project Graduate
Project Graduate is a student recruitment program designed to bring Kentuckians with 90 or more college credit hours but no bachelor's degree back to college to finish their degree...
, an outreach that consists primarily of a direct mail effort and Web presence, coupled with a high-touch experience. Colleges and universities are contacting their former students with letters and Project Graduate postcards that list the incentives they are offering to encourage their former students to re-enroll and earn a degree. In addition to the Project Graduate Web site, the Adults section of the KnowHow2GOKy Web site also offers information about this program.