Kitty in My Pocket
Encyclopedia
Kitty in My Pocket is a collection of small cat toy figurines that was first released in 1994 by Vivid Imaginations
. As well the toys being sold individually, they were sold in groups and playsets. In 2007 the line was re-released by Corinthian Marketing/MEG Toys with the same concept, but with different designs for the cats. As of 2009 the Kitty in My Pocket line has been discontinued.
During the late 1990s, the line - as well as the other "in My Pocket" animals - combined with the BBC television programme Animal Hospital
and the animal charity RSPCA to create animals that came with "injuries" (a paint that turned red in cold water). Eventually the original "in My Pocket" lines disappeared and fully merged with the Animal Hospital brand name.
Two later variations on the line, "Love 'n' Sparkle" and "Animal Hospital", returned the blind packet method of distribution as well as continuing blister pack issues.
As of 2009 the Kitty in My Pocket line has been discontinued.
Vivid Imaginations
Vivid Imaginations is a company based in Guildford, Surrey, that manufactures, designs and distributes toys and holds distribution rights on a number of popular TV shows and Blockbuster movies. Captain scarlett was the first of many distribution deals that turned Vivid into the Uk's number 1 toy...
. As well the toys being sold individually, they were sold in groups and playsets. In 2007 the line was re-released by Corinthian Marketing/MEG Toys with the same concept, but with different designs for the cats. As of 2009 the Kitty in My Pocket line has been discontinued.
During the late 1990s, the line - as well as the other "in My Pocket" animals - combined with the BBC television programme Animal Hospital
Animal Hospital
Animal Hospital was a television show starring Rolf Harris that ran on the BBC from 1994 until 2004. The story showed animal welfare stories from RSPCA hospitals.-Location:...
and the animal charity RSPCA to create animals that came with "injuries" (a paint that turned red in cold water). Eventually the original "in My Pocket" lines disappeared and fully merged with the Animal Hospital brand name.
Vivid Imaginations
The first generation of toys were initially released in individual blind packets. Later releases came in blister packs containing multiple figures. Family group figures were also released that came with a mother cat, kittens and a basket. A play set was also released that consisted of a plastic house that folded out.Two later variations on the line, "Love 'n' Sparkle" and "Animal Hospital", returned the blind packet method of distribution as well as continuing blister pack issues.
Corinthian Marketing/MEG Toys
The second generation of toys were released in 2007 in blister packs with multiple figurines and in blind boxes that came with jelly beans and three figurines. The first releases came in jewellery sets called Fashion Packs. These had small figurines that could clip onto pieces of jewellery included with the set. Later releases included family sets with a mother cat and four kittens.As of 2009 the Kitty in My Pocket line has been discontinued.