KitchenAid is a home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation

Hobart Corporation

The Hobart Corporation is a manufacturer of commercial equipment used in the foodservice and grocery industry. The company manufactures food preparation machines for cutting, slicing and mixing, cooking equipment, refrigeration units, warewashing and waste disposal systems, and weighing, wrapping...

 to give restaurants a countertop alternative to their industrial sized mixers. The first model weighed 69 lbs. Each unit is still assembled by hand in Greenville, Ohio

Greenville, Ohio

Greenville is a city in Darke County, Ohio, United States. The population was 13,227 at the 2010 census. It is the county seat of Darke County.-History:Greenville is the historic location of Fort Greene Ville,Greenville is a city in Darke County, Ohio, United States. The population was 13,227 at...

. The mixer is one of the only consumer appliances trademarked specifically for its unique shape. The company was acquired by Whirlpool Corporation in 1986. KitchenAid major appliances compete against products from GE

Gê

Gê are the people who spoke Ge languages of the northern South American Caribbean coast and Brazil. In Brazil the Gê were found in Rio de Janeiro, Minas Gerais, Bahia, Piaui, Mato Grosso, Goias, Tocantins, Maranhão, and as far south as Paraguay....

 Monogram, Fagor

Fagor

Fagor is a large domestic and commercial appliance manufacturer based in the Basque Country, Spain. It is run by the Mondragon Corporation and is one of the fastest growing businesses in European Union...

, Bosch

Robert Bosch GmbH

Robert Bosch GmbH is a multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart, Germany. It is the world's largest supplier of automotive components...

, and Electrolux

Electrolux

The Electrolux Group is a Swedish appliance maker.As of 2010 the 2nd largest home appliance manufacturer in the world after Whirlpool, its products sell under a variety of brand names including its own and are primarily major appliances and vacuum cleaners...

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There is also a line of KitchenAid-branded cookware manufactured under license by Meyer Corporation

Meyer Corporation

Meyer Corporation is a cookware distributor based in Vallejo, California, USA, whose parent company is Meyer Manufacturing Co. Ltd. It is the largest cookware distributor in the United States and second largest in the world. Cookware labels or lines for which Meyer is the parent firm include...

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